eBay Inc. · EBAY · FY2026 Q1 · Calendar Q2 2026

eBay Q1 2026: GMV Up 14%, Revenue Beats as AI Tools and Live Commerce Drive Growth

eBay's fiscal Q1 2026 results marked a sharp acceleration from the prior quarter, with GMV growing 14% year-over-year to $22.2 billion and revenue rising 17% to $3.09 billion — both above guidance and consensus. Focus categories (collectibles, motors, fashion) accounted for approximately 70% of total GMV. AI-driven seller tools like Magical Listing and agentic search are delivering measurable productivity and conversion improvements, while eBay Live has expanded to seven markets and is generating record daily GMV during events. The company is pursuing a more acquisitive growth strategy, with Aladine Systems and Caramel completed and the $1.2 billion Depop deal pending by end of Q3 2026. Despite the beat, shares traded down 1.3% on an abnormal basis in the reaction window before drifting 5.6% higher over subsequent sessions. The analyst consensus price target of $110.81 sits below the…

Reported After market closeNASDAQConsumer Cyclical $52.14B market cap
100quality score

Earnings scorecard

Reported versus consensus
Reported EPS $1.66 Consensus $1.58
EPS surprise +5.1% Reported versus consensus
Reported revenue $3.09B Consensus $3.04B
Revenue surprise +1.8% Reported versus consensus

Market reaction

event-close to next-session close
Stock move -0.3% Event window
SPY move +1.0% Same window
Abnormal move -1.3% Stock minus SPY
Volume 2.5× Versus trailing sessions
Subsequent drift +5.6% Up to 20 sessions
EBAYSPY benchmark

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What changed

Growth accelerated meaningfully from Q4 2025 to Q1 2026: GMV growth improved from 8% to 14% year-over-year, and revenue growth from 13% to 17%. eBay Live expanded to operating across seven markets with record event-day GMV. The competitive landscape shifted, with Vinted emerging as a highlighted recommerce rival alongside prior references to Etsy and Facebook Marketplace. New acquisitions (Aladine Systems for salvage-yard inventory, Caramel) were announced alongside the pending Depop deal. Facebook Marketplace inventory integration moved from pilot to general availability in the U.S., Germany, and France. A notable milestone was the sale of a Pokemon Pikachu Illustrator card for over $16 million — the highest trading card auction price ever.

Guidance delta

Management reaffirmed Q2 and full-year 2026 guidance rather than raising it, despite the Q1 beat. The prior quarter outlined a 10 to 12 percent FX-neutral GMV growth target for 2026, and management expressed confidence in sustaining that trajectory. The maintained guidance sentiment — rather than an upgrade — may explain the muted initial market reaction, as investors weighed strong Q1 results against unchanged forward expectations.

Key takeaways

  • Q1 GMV grew 14% YoY to $22.2B, accelerating from 8% in Q4 2025
  • Revenue rose 17% to $3.09B, beating consensus by 1.8%; EPS of $1.66 beat by 5.1%
  • Focus categories — collectibles, motors, fashion — accounted for ~70% of total GMV
  • AI tools (Magical Listing, agentic search, card scanning) are delivering measurable seller productivity and buyer conversion gains
  • eBay Live expanded to seven markets with record daily GMV during live events
  • Strategic acquisitions (Aladine Systems, Caramel) and the pending Depop deal expand inventory and addressable market

Management priorities

  • Roll out Magical Listing to additional geographies and seller segments
  • Expand AI agentic search beta and increase AI-generated creative for marketing
  • Introduce buyer-facing fee and remove seller fees for consumer sellers in Australia
  • Scale eBay Live events and integrate the new eBay Live button for iOS users
  • Complete Depop acquisition by end of Q3 2026 and integrate its inventory
  • Continue expanding SpeedPAK and eBay International Shipping into new markets

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Earnings History

Estimate Beat Miss Match
EBAY EPS earnings history estimate and actual scatter chart 9 reported fiscal quarters and 3 future estimate-only quarters. Q4 '23 estimate $1.03 Q4 '23 actual $1.07, beat Q1 '24 estimate $1.20 Q1 '24 actual $1.25, beat Q2 '24 estimate $1.13 Q2 '24 actual $1.18, beat Q3 '24 estimate $1.18 Q3 '24 actual $1.19, match Q2 '25 estimate $1.30 Q2 '25 actual $1.37, beat Q3 '25 estimate $1.33 Q3 '25 actual $1.36, beat Q4 '25 estimate $1.35 Q4 '25 actual $1.41, beat Q1 '26 estimate $1.58 Q1 '26 actual $1.66, beat Q2 '26 estimate $1.50 Q2 '26 actual $1.60, beat Q3 '26 estimate $1.41 Q4 '26 estimate $1.51 Q1 '27 estimate $1.70
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Analyst Consensus ?

ConsensusHold67 ratings
Bullish3247.8%
Neutral3349.2%
Bearish23.0%

Analyst 52W Price Targets

$117.83Previous close
$36Low
$92Average
$145High

Latest persisted target per named analyst; persisted previous close from FN2's market snapshot as of Oct 28, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
UBS Neutral NeutralMaintainOct 27, 2026
Wells Fargo Underweight UnderweightMaintainOct 12, 2026
Morgan Stanley Overweight OverweightMaintainOct 12, 2026
StoneX Buy BuyMaintainSep 14, 2026
Wedbush Outperform OutperformMaintainAug 20, 2026
Show 62 more rating actions

Named analyst price targets

Upside is calculated against the persisted previous close $117.83. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
UBSAnalyst unavailable$131$118.62 +11.2%Oct 27, 2026
Morgan StanleyNathan Feather$132$112.19 +12.0%Oct 12, 2026
Wells FargoKen Gawrelski$91$112.19 -22.8%Oct 12, 2026
WedbushYgal Arounian$137$104.51 +16.3%Aug 20, 2026
UBSStephen Ju$120$106.51 +1.8%Aug 11, 2026
See 117 more

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Company context

Snapshot as of publication

eBay Inc. manages an extensive global e-commerce ecosystem designed to facilitate transactions between buyers and sellers. This framework primarily encompasses its flagship website, ebay.com, alongside its suite of dedicated mobile applications. Through these digital platforms, users are empowered to list, discover, purchase, and pay for a vast array of goods. These transactions occur across a multitude of channels—online, mobile, and even certain traditional avenues—involving a diverse array of participants. This includes individual sellers, small businesses, and larger entities such as retailers, distributors, liquidators, import/export firms, and auctioneers, often integrating with various commerce platforms, search engines, and shopping networks. The company was established in 1995 and its corporate headquarters are situated in San Jose, California.

Historical context

All EBAY earnings

Consumer Cyclical peers this season

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Latest beats and misses

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Sources

  1. Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
  2. FN2 earnings calendar · 2026-07-26T00:37:12.209961+00:00
  3. Polygon adjusted daily market bars · 2026-07-29T23:13:20.875388+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-07-29T23:13:20.872377+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated · As of 2026-07-29. For educational purposes only; not investment advice.