Analyst Consensus ?
ConsensusHold66 ratings
Bullish3045.5%
Neutral3553.0%
Bearish11.5%
eBay Inc. · EBAY · FY2026 Q1 · Calendar Q2 2026
eBay Q1 2026: GMV Up 14%, Revenue Beats as AI Tools and Live Commerce Drive Growth
eBay's fiscal Q1 2026 results marked a sharp acceleration from the prior quarter, with GMV growing 14% year-over-year to $22.2 billion and revenue rising 17% to $3.09 billion — both above guidance and consensus. Focus categories (collectibles, motors, fashion) accounted for approximately 70% of total GMV. AI-driven seller tools like Magical Listing and agentic search are delivering measurable productivity and conversion improvements, while eBay Live has expanded to seven markets and is generating record daily GMV during events. The company is pursuing a more acquisitive growth strategy, with Aladine Systems and Caramel completed and the $1.2 billion Depop deal pending by end of Q3 2026. Despite the beat, shares traded down 1.3% on an abnormal basis in the reaction window before drifting 5.6% higher over subsequent sessions. The analyst consensus price target of $110.81 sits below the…
Reported After market closeNASDAQConsumer Cyclical
$52.14B market cap
100quality score
Company context
Snapshot as of publicationeBay Inc. manages an extensive global e-commerce ecosystem designed to facilitate transactions between buyers and sellers. This framework primarily encompasses its flagship website, ebay.com, alongside its suite of dedicated mobile applications. Through these digital platforms, users are empowered to list, discover, purchase, and pay for a vast array of goods. These transactions occur across a multitude of channels—online, mobile, and even certain traditional avenues—involving a diverse array of participants. This includes individual sellers, small businesses, and larger entities such as retailers, distributors, liquidators, import/export firms, and auctioneers, often integrating with various commerce platforms, search engines, and shopping networks. The company was established in 1995 and its corporate headquarters are situated in San Jose, California.
Earnings scorecard
Reported versus consensus
Reported EPS
$1.66
Consensus $2
EPS surprise
+5.1%
Reported versus consensus
Reported revenue
$3.09B
Consensus $3.04B
Revenue surprise
+1.8%
Reported versus consensus
Earnings History
Estimate
Beat
Miss
Match
Analyst 52W Price Targets
$115.3Current
$36Low
$82.6Average
$125High
Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Jul 30, 2026. Not an FN2 forecast.
Firm-level rating actions
FMP grade actions identify the grading firm, not a named analyst.
| Firm | Rating | Prior rating | Action | Date |
|---|---|---|---|---|
| Baird | Outperform | Outperform | Maintain | Jul 15, 2026 |
| Jefferies | Underperform | Underperform | Maintain | Jul 14, 2026 |
| Citizens | Market Outperform | Market Outperform | Maintain | Jul 14, 2026 |
| Wells Fargo | Equal Weight | Equal Weight | Maintain | Jul 9, 2026 |
| Citigroup | Buy | Buy | Maintain | May 13, 2026 |
| Truist Securities | Hold | Hold | Maintain | May 4, 2026 |
| TD Cowen | Hold | Hold | Maintain | May 1, 2026 |
| Susquehanna | Neutral | Neutral | Maintain | May 1, 2026 |
| Piper Sandler | Overweight | Overweight | Maintain | Apr 30, 2026 |
| Needham | Buy | Buy | Maintain | Apr 30, 2026 |
| Morgan Stanley | Overweight | Overweight | Maintain | Apr 30, 2026 |
| JP Morgan | Neutral | Neutral | Maintain | Apr 30, 2026 |
| Goldman Sachs | Neutral | Neutral | Maintain | Apr 30, 2026 |
| Evercore ISI Group | In Line | In Line | Maintain | Apr 30, 2026 |
| Cantor Fitzgerald | Neutral | Neutral | Maintain | Apr 30, 2026 |
| Barclays | Overweight | Overweight | Maintain | Apr 30, 2026 |
| UBS | Neutral | Neutral | Maintain | Apr 28, 2026 |
| B of A Securities | Neutral | Neutral | Maintain | Apr 21, 2026 |
| Wedbush | Neutral | Neutral | Maintain | Feb 20, 2026 |
| Benchmark | Buy | Buy | Maintain | Feb 19, 2026 |
| Stifel | Hold | Hold | Maintain | Oct 24, 2025 |
| JMP Securities | Market Outperform | Market Perform | Upgrade | Oct 24, 2025 |
| Bernstein | Market Perform | Market Perform | Maintain | Oct 15, 2025 |
| Argus Research | Hold | Buy | Downgrade | Aug 14, 2025 |
| BMO Capital | Outperform | Market Perform | Upgrade | Jul 31, 2025 |
| Deutsche Bank | Buy | Buy | Maintain | Jul 23, 2025 |
| TD Securities | Hold | Hold | Maintain | May 1, 2025 |
| Mizuho | Neutral | Neutral | Maintain | Nov 5, 2024 |
| Credit Suisse | Outperform | Outperform | Maintain | Jul 27, 2023 |
| Cowen & Co. | Market Perform | Market Perform | Maintain | Feb 23, 2023 |
| MoffettNathanson | Perform | Market Perform | Maintain | Nov 15, 2022 |
| Keybanc | Overweight | Overweight | Maintain | Oct 28, 2021 |
| Wolfe Research | Outperform | Outperform | Maintain | Apr 1, 2021 |
| CFRA | Hold | Sell | Upgrade | Aug 20, 2020 |
| RBC Capital | Sector Perform | Sector Perform | Maintain | Jun 8, 2020 |
| SunTrust Robinson Humphrey | Hold | Hold | Maintain | Jun 5, 2020 |
| Guggenheim | Buy | Neutral | Upgrade | Apr 6, 2020 |
| Canaccord Genuity | Hold | Hold | Maintain | Jan 29, 2020 |
| Raymond James | Market Perform | Outperform | Downgrade | Oct 24, 2019 |
| Piper Jaffray | Neutral | Neutral | Maintain | Oct 24, 2019 |
| Bank of America | Neutral | Neutral | Maintain | Oct 24, 2019 |
| Stifel Nicolaus | Hold | Hold | Maintain | Apr 24, 2019 |
| Macquarie | Neutral | Neutral | Maintain | Apr 26, 2018 |
| DA Davidson | Buy | Buy | Maintain | Sep 14, 2017 |
| Monness, Crespi, Hardt | Neutral | Buy | Downgrade | Apr 20, 2017 |
| Monness Crespi Hardt | Neutral | Buy | Downgrade | Apr 20, 2017 |
| Argus | Buy | Buy | Maintain | Apr 12, 2017 |
| Aegis Capital | Buy | Buy | Maintain | Jan 3, 2017 |
| Hilliard Lyons | Buy | Long Term Buy | Maintain | Oct 21, 2016 |
| Maxim Group | Buy | Buy | Maintain | Jun 23, 2016 |
| Jyske Bank | Strong Buy | Buy | Upgrade | Mar 18, 2016 |
| PiperJaffray | Neutral | Underperform | Upgrade | Sep 3, 2015 |
| FBN Securities | Perform | Sector Perform | Maintain | Jul 22, 2015 |
| Keefe, Bruyette & Woods | Outperform | Outperform | Maintain | Jun 1, 2015 |
| Keefe Bruyette & Woods | Outperform | Outperform | Maintain | Jun 1, 2015 |
| Topeka | Buy | Buy | Maintain | May 27, 2015 |
| Axiom Capital | Buy | Hold | Upgrade | May 26, 2015 |
| Topeka Capital | Hold | Hold | Maintain | Oct 16, 2014 |
| Pacific Crest | Sector Perform | Outperform | Downgrade | Jul 14, 2014 |
| CRT Capital | Hold | Hold | Maintain | Apr 30, 2014 |
| Compass Point | Buy | Buy | Maintain | Jan 7, 2014 |
| Evercore Partners | Equal Weight | Overweight | Downgrade | Dec 4, 2013 |
| Lazard | Buy | Buy | Maintain | May 16, 2013 |
| Nomura | Buy | Buy | Maintain | Jan 17, 2013 |
| BGC Financial | Buy | Buy | Maintain | Dec 31, 2012 |
| Bank oferica | Buy | Buy | Maintain | Apr 19, 2012 |
Named analyst price targets
Upside is calculated against the persisted current price $115.3. FMP does not supply a rating on these named-analyst rows.
| Firm | Analyst | 52W target | Price when posted | Upside | Date |
|---|---|---|---|---|---|
| Robert W. Baird | Colin Sebastian | $125 | $112.54 | +8.4% | Jul 15, 2026 |
| Wells Fargo | Analyst unavailable | $105 | $115.25 | -8.9% | Jul 9, 2026 |
| Truist Financial | Analyst unavailable | $105 | $110.45 | -8.9% | May 4, 2026 |
| Deutsche Bank | Analyst unavailable | $124 | $108.75 | +7.5% | May 4, 2026 |
| Susquehanna | Analyst unavailable | $110 | $103.48 | -4.6% | May 1, 2026 |
| Stifel Nicolaus | Analyst unavailable | $98 | $100.08 | -15.0% | Apr 30, 2026 |
| Evercore ISI | Analyst unavailable | $96 | $100.06 | -16.7% | Apr 30, 2026 |
| Goldman Sachs | Analyst unavailable | $100 | $100 | -13.3% | Apr 30, 2026 |
| Cantor Fitzgerald | Analyst unavailable | $110 | $103.79 | -4.6% | Apr 30, 2026 |
| Piper Sandler | Analyst unavailable | $115 | $103.79 | -0.3% | Apr 30, 2026 |
| Barclays | Analyst unavailable | $114 | $103.79 | -1.1% | Apr 30, 2026 |
| UBS | Analyst unavailable | $110 | $100.29 | -4.6% | Apr 28, 2026 |
| Deutsche Bank | Analyst unavailable | $132 | $100.16 | +14.5% | Apr 27, 2026 |
| Cantor Fitzgerald | Deepak Mathivanan | $100 | $106.49 | -13.3% | Apr 21, 2026 |
| Wedbush | Analyst unavailable | $100 | $87.76 | -13.3% | Feb 20, 2026 |
| Needham | Analyst unavailable | $122 | $86.46 | +5.8% | Feb 19, 2026 |
| Truist Financial | Analyst unavailable | $94 | $86.5 | -18.5% | Feb 19, 2026 |
| Robert W. Baird | Colin Sebastian | $105 | $86.41 | -8.9% | Feb 19, 2026 |
| Truist Financial | Analyst unavailable | $120 | $86.11 | +4.1% | Feb 19, 2026 |
| Evercore ISI | Analyst unavailable | $94 | $85.92 | -18.5% | Feb 19, 2026 |
| BMO Capital | Brian Pitz | $120 | $84.41 | +4.1% | Feb 19, 2026 |
| Goldman Sachs | Analyst unavailable | $88 | $82.18 | -23.7% | Feb 19, 2026 |
| UBS | Stephen Ju | $96 | $82.18 | -16.7% | Feb 19, 2026 |
| Morgan Stanley | Nathan Feather | $119 | $82.18 | +3.2% | Feb 19, 2026 |
| Piper Sandler | Analyst unavailable | $105 | $82.18 | -8.9% | Feb 19, 2026 |
| Barclays | Analyst unavailable | $104 | $82.18 | -9.8% | Feb 19, 2026 |
| UBS | Stephen Ju | $93 | $82.38 | -19.3% | Feb 17, 2026 |
| UBS | Analyst unavailable | $112 | $94.19 | -2.9% | Jan 13, 2026 |
| Truist Financial | Analyst unavailable | $92 | $82.53 | -20.2% | Nov 3, 2025 |
| Bernstein | Analyst unavailable | $90 | $82.4 | -21.9% | Oct 31, 2025 |
| BMO Capital | Analyst unavailable | $107 | $86.3 | -7.2% | Oct 30, 2025 |
| Cantor Fitzgerald | Deepak Mathivanan | $90 | $84.97 | -21.9% | Oct 30, 2025 |
| UBS | Stephen Ju | $95 | $86.3 | -17.6% | Oct 30, 2025 |
| Needham | Analyst unavailable | $115 | $99.54 | -0.3% | Oct 30, 2025 |
| Piper Sandler | Thomas Champion | $102 | $99.54 | -11.5% | Oct 30, 2025 |
| Barclays | Analyst unavailable | $105 | $99.54 | -8.9% | Oct 30, 2025 |
| Wells Fargo | Brian Fitzgerald | $96 | $99.54 | -16.7% | Oct 30, 2025 |
| UBS | Analyst unavailable | $100 | $99.31 | -13.3% | Oct 28, 2025 |
| Morgan Stanley | Analyst unavailable | $102 | $94.44 | -11.5% | Oct 20, 2025 |
| Jefferies | Analyst unavailable | $65 | $93.17 | -43.6% | Oct 17, 2025 |
| Bernstein | Nikhil Devnani | $95 | $91.06 | -17.6% | Oct 15, 2025 |
| Robert W. Baird | Analyst unavailable | $100 | $88.55 | -13.3% | Oct 13, 2025 |
| Mizuho Securities | Analyst unavailable | $98 | $91.17 | -15.0% | Sep 29, 2025 |
| Needham | Analyst unavailable | $95 | $77.56 | -17.6% | Jul 31, 2025 |
| Cantor Fitzgerald | Analyst unavailable | $85 | $77.56 | -26.3% | Jul 31, 2025 |
| UBS | Analyst unavailable | $87 | $88.2 | -24.5% | Jul 31, 2025 |
| Wells Fargo | Analyst unavailable | $84 | $88.2 | -27.1% | Jul 31, 2025 |
| Barclays | Analyst unavailable | $92 | $88.2 | -20.2% | Jul 31, 2025 |
| Truist Financial | Youssef Squali | $68 | $67.67 | -41.0% | May 1, 2025 |
| Robert W. Baird | Colin Sebastian | $75 | $67.67 | -35.0% | May 1, 2025 |
| Barclays | Analyst unavailable | $72 | $70.16 | -37.6% | Feb 27, 2025 |
| Morgan Stanley | Nathan Feather | $70 | $63.17 | -39.3% | Jan 9, 2025 |
| Truist Financial | Youssef Squali | $62 | $61.51 | -46.2% | Nov 5, 2024 |
| Bernstein | Nikhil Devnani | $70 | $61.17 | -39.3% | Nov 5, 2024 |
| Piper Sandler | Tom Champion | $67 | $62.63 | -41.9% | Oct 31, 2024 |
| Barclays | Ross Sandler | $64 | $62.63 | -44.5% | Oct 31, 2024 |
| Needham | Bernie McTernan | $72 | $63.32 | -37.6% | Oct 23, 2024 |
| Wells Fargo | Ken Gawrelski | $63 | $65.2 | -45.4% | Oct 3, 2024 |
| Cantor Fitzgerald | Deepak Mathivanan | $62 | $58.95 | -46.2% | Sep 4, 2024 |
| Argus Research | Joseph Bonner | $63 | $55.83 | -45.4% | Aug 16, 2024 |
| Truist Financial | Youssef Squali | $58 | $54.66 | -49.7% | Aug 5, 2024 |
| Jefferies | John Colantuoni | $58 | $54.66 | -49.7% | Aug 5, 2024 |
| Robert W. Baird | Colin Sebastian | $62 | $55.61 | -46.2% | Aug 1, 2024 |
| Robert W. Baird | Colin Sebastian | $58 | $52.74 | -49.7% | Jun 17, 2024 |
| Jefferies | John Colantuoni | $55 | $52.87 | -52.3% | May 30, 2024 |
| Truist Financial | Youssef Squali | $50 | $49.65 | -56.6% | May 6, 2024 |
| Robert W. Baird | Colin Sebastian | $57 | $51.06 | -50.6% | May 2, 2024 |
| Evercore ISI | Mark Mahaney | $47 | $51.06 | -59.2% | May 2, 2024 |
| Morgan Stanley | Nathan Feather | $62 | $49.45 | -46.2% | Apr 18, 2024 |
| Wells Fargo | Brian Fitzgerald | $47 | $51.85 | -59.2% | Apr 4, 2024 |
| Truist Financial | Youssef Squali | $47 | $43.88 | -59.2% | Feb 27, 2024 |
| Stifel Nicolaus | Mark Kelley | $46 | $40.46 | -60.1% | Nov 7, 2023 |
| Citigroup | Ygal Arounian | $47 | $44.01 | -59.2% | Apr 26, 2023 |
| Piper Sandler | Thomas Champion | $56 | $38.06 | -51.4% | Nov 3, 2022 |
| Piper Sandler | Ross Sandler | $59 | $47.87 | -48.8% | Aug 4, 2022 |
| UBS | Analyst unavailable | $52 | $48.35 | -54.9% | Aug 4, 2022 |
| Barclays | Analyst unavailable | $59 | $50.48 | -48.8% | Aug 4, 2022 |
| Deutsche Bank | Lee Horowitz | $50 | $50.48 | -56.6% | Aug 4, 2022 |
| Stifel Nicolaus | Scott Devitt | $60 | $46.33 | -48.0% | Jul 27, 2022 |
| Robert W. Baird | Colin Sebastian | $54 | $42.83 | -53.2% | Jul 12, 2022 |
| Morgan Stanley | Lauren Schenk | $36 | $42.74 | -68.8% | Jun 23, 2022 |
| UBS | Kunal Madhukar | $60 | $46.94 | -48.0% | May 17, 2022 |
| Mizuho Securities | James Lee | $50 | $48.81 | -56.6% | May 8, 2022 |
| Wells Fargo | Analyst unavailable | $58 | $48.04 | -49.7% | May 6, 2022 |
| Credit Suisse | Stephen Ju | $62 | $48.04 | -46.2% | May 5, 2022 |
| Deutsche Bank | Analyst unavailable | $60 | $48.04 | -48.0% | May 5, 2022 |
| Stifel Nicolaus | Scott Devitt | $62 | $54.42 | -46.2% | May 5, 2022 |
| Evercore ISI | Mark Mahaney | $69 | $54.42 | -40.2% | May 5, 2022 |
| Credit Suisse | Analyst unavailable | $66 | $52.3 | -42.8% | May 2, 2022 |
| Argus Research | Joseph Bonner | $69 | $58.78 | -40.2% | Mar 28, 2022 |
| Benchmark Co. | Daniel Kurnos | $71 | $53.94 | -38.4% | Mar 15, 2022 |
| Piper Sandler | Thomas Champion | $68 | $50.06 | -41.0% | Mar 11, 2022 |
| Robert W. Baird | Colin Sebastian | $80 | $52.36 | -30.6% | Mar 10, 2022 |
| Stifel Nicolaus | Scott Devitt | $70 | $52.36 | -39.3% | Mar 10, 2022 |
| Jefferies | John Colantuoni | $57 | $53.09 | -50.6% | Mar 8, 2022 |
| Credit Suisse | Stephen Ju | $68 | $54.6 | -41.0% | Feb 26, 2022 |
| Susquehanna | Shyam Patil | $60 | $54.37 | -48.0% | Feb 25, 2022 |
| Goldman Sachs | Eric Sheridan | $70 | $55.21 | -39.3% | Feb 24, 2022 |
| Bank of America Securities | Justin Post | $67 | $55.21 | -41.9% | Feb 24, 2022 |
| Wedbush | Ygal Arounian | $53 | $55.21 | -54.0% | Feb 24, 2022 |
| J.P. Morgan | Doug Anmuth | $60 | $55.21 | -48.0% | Feb 24, 2022 |
| Barclays | Ross Sandler | $73 | $54.36 | -36.7% | Feb 23, 2022 |
| Cowen & Co. | John Blackledge | $64 | $55.23 | -44.5% | Feb 18, 2022 |
| KeyBanc | Edward Yruma | $90 | $64.87 | -21.9% | Jan 4, 2022 |
| Wolfe Research | Deepak Mathivanan | $83 | $64.87 | -28.0% | Jan 4, 2022 |
| Morgan Stanley | Brian Nowak | $63 | $55.12 | -45.4% | Apr 30, 2021 |
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What changed
Growth accelerated meaningfully from Q4 2025 to Q1 2026: GMV growth improved from 8% to 14% year-over-year, and revenue growth from 13% to 17%. eBay Live expanded to operating across seven markets with record event-day GMV. The competitive landscape shifted, with Vinted emerging as a highlighted recommerce rival alongside prior references to Etsy and Facebook Marketplace. New acquisitions (Aladine Systems for salvage-yard inventory, Caramel) were announced alongside the pending Depop deal. Facebook Marketplace inventory integration moved from pilot to general availability in the U.S., Germany, and France. A notable milestone was the sale of a Pokemon Pikachu Illustrator card for over $16 million — the highest trading card auction price ever.
Guidance delta
Management reaffirmed Q2 and full-year 2026 guidance rather than raising it, despite the Q1 beat. The prior quarter outlined a 10 to 12 percent FX-neutral GMV growth target for 2026, and management expressed confidence in sustaining that trajectory. The maintained guidance sentiment — rather than an upgrade — may explain the muted initial market reaction, as investors weighed strong Q1 results against unchanged forward expectations.
Key takeaways
- Q1 GMV grew 14% YoY to $22.2B, accelerating from 8% in Q4 2025
- Revenue rose 17% to $3.09B, beating consensus by 1.8%; EPS of $1.66 beat by 5.1%
- Focus categories — collectibles, motors, fashion — accounted for ~70% of total GMV
- AI tools (Magical Listing, agentic search, card scanning) are delivering measurable seller productivity and buyer conversion gains
- eBay Live expanded to seven markets with record daily GMV during live events
- Strategic acquisitions (Aladine Systems, Caramel) and the pending Depop deal expand inventory and addressable market
Management priorities
- Roll out Magical Listing to additional geographies and seller segments
- Expand AI agentic search beta and increase AI-generated creative for marketing
- Introduce buyer-facing fee and remove seller fees for consumer sellers in Australia
- Scale eBay Live events and integrate the new eBay Live button for iOS users
- Complete Depop acquisition by end of Q3 2026 and integrate its inventory
- Continue expanding SpeedPAK and eBay International Shipping into new markets
Sources
- Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
- FN2 earnings calendar · 2026-07-26T00:37:12.209961+00:00
- Polygon adjusted daily market bars · 2026-07-29T23:13:20.875388+00:00
- Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-07-29T23:13:20.872377+00:00
Methodology
Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.
Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.
Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.
By FN2 Research · Updated . For educational purposes only; not investment advice.