Williams-Sonoma, Inc. · WSM · FY2026 Q2 · Calendar Q3 2026

Williams-Sonoma raises FY26 outlook as brands and B2B grow

The Q2 evidence supports the view that resilient demand and earnings growth can sustain Williams-Sonoma's trajectory over the next year: all brands posted positive comparable sales, B2B grew strongly, margins expanded and full-year guidance was raised. The case remains conditional on holiday demand, full-price selling, tariff and freight costs, and the durability of AI and collaboration-driven gains.

Reported Before market openNYSEConsumer Cyclical $26.40B market cap
100quality score

Earnings scorecard

Reported versus consensus
Reported EPS $2.10 Consensus $2.08
EPS surprise +1.0% Reported versus consensus
Reported revenue $1.96B Consensus $1.93B
Revenue surprise +1.7% Reported versus consensus

Market reaction

prior-close to event-session close
Stock move +1.1% Event window
SPY move +0.0% Same window
Abnormal move +1.1% Stock minus SPY
Volume 2.7× Versus trailing sessions
Subsequent drift -5.6% Up to 20 sessions
WSMSPY benchmark

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What changed

The quarter showed stronger reported momentum than the prior quarter: comparable sales accelerated to 6.2% from 4.8%, operating margin rose to 17.3% from 16.2%, and management raised full-year revenue and margin guidance. AI assistants, B2B growth and tariff-related offsets became more prominent parts of the update.

Guidance delta

Management raised FY2026 comparable brand revenue growth guidance to 4%-6.5% and operating-margin guidance to 17.8%-18.2%, from 2%-6% and 17.5%-18.1%.

Key takeaways

  • Q2 comparable sales rose 6.2% and total revenue increased 6.7%, with positive comparable sales across all brands.
  • Operating margin reached 17.3% and EPS was $2.10, supported by supply-chain efficiencies and tariff-related offsets.
  • AI shopping assistants Oliver and Auto produced higher engagement and revenue, while B2B growth reached 14.5%.
  • Management cited collaborations, full-price selling, e-commerce and emerging brands as supports for continued momentum.

Management priorities

  • Expand AI assistants Oliver and Auto across more categories
  • Invest approximately $275 million in retail, e-commerce and supply-chain initiatives
  • Build B2B contract and trade growth across hotels, senior living and student housing
  • Continue collaborations, emerging-brand development and Rejuvenation retail expansion

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Earnings History

Estimate Beat Miss Match
WSM REVENUE earnings history estimate and actual scatter chart 9 reported fiscal quarters and 2 future estimate-only quarters. Q4 '24 estimate $2B Q4 '24 actual $2B, beat Q1 '25 estimate $2B Q1 '25 actual $2B, beat Q2 '25 estimate $2B Q2 '25 actual $2B, miss Q2 '26 estimate $2B Q2 '26 actual $2B, beat Q3 '26 estimate $2B Q3 '26 actual $2B, beat Q4 '26 estimate $2B Q4 '26 actual $2B, miss Q1 '27 estimate $2B Q1 '27 actual $2B, beat Q2 '27 estimate $2B Q2 '27 actual $2B, beat Q3 '27 estimate $2B Q4 '27 estimate $2B
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Analyst Consensus ?

ConsensusHold56 ratings
Bullish1832.2%
Neutral3257.1%
Bearish610.7%

Analyst 52W Price Targets

$224.2Previous close
$54.5Low
$171.21Average
$275High

Latest persisted target per named analyst; persisted previous close from FN2's market snapshot as of Sep 21, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
Evercore ISI Group In Line In LineMaintainSep 9, 2026
Argus Research Buy BuyMaintainSep 2, 2026
UBS Neutral NeutralMaintainAug 27, 2026
RBC Capital Outperform OutperformMaintainAug 27, 2026
Morgan Stanley Equal Weight Equal WeightMaintainAug 27, 2026
Show 51 more rating actions

Named analyst price targets

Upside is calculated against the persisted previous close $224.2. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
Argus ResearchAnalyst unavailable$250$224.15 +11.5%Sep 2, 2026
Morgan StanleyAnalyst unavailable$240$241.45 +7.0%Aug 27, 2026
Evercore ISIAnalyst unavailable$245$237.43 +9.3%Aug 27, 2026
UBSMichael Lasser$247$237.43 +10.2%Aug 27, 2026
KeyBancAnalyst unavailable$270$237.43 +20.4%Aug 27, 2026
See 79 more

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Company context

Snapshot as of publication

Williams-Sonoma, Inc. (WSM) functions as a specialized, multi-channel retailer offering a diverse array of products for the home. Its flagship Williams Sonoma brand is renowned for cooking, dining, and entertaining essentials, such as cookware, culinary tools, small appliances, flatware, dinnerware, barware, outdoor furnishings, and an extensive collection of cookbooks. This brand also provides home furnishings and decorative accents. The popular Pottery Barn brand features furniture, bedding, lighting, rugs, table linens, and decorative items. Targeting younger demographics, Pottery Barn Kids offers children's accessories, while Pottery Barn Teen caters to adolescents with products ranging from organic bedding to versatile, multi-purpose furniture. Furthermore, West Elm contributes a selection of stylish home decor to the company's portfolio.…

Historical context

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Latest beats and misses

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Sources

  1. Earnings call transcript and parsed analysis · 2026-08-26T16:20:23.106357+00:00
  2. FN2 earnings calendar · 2026-09-21T01:23:13.071796+00:00
  3. Polygon adjusted daily market bars · 2026-09-21T07:50:48.545049+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-09-21T07:50:48.542039+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated . For educational purposes only; not investment advice.