Williams-Sonoma, Inc. · WSM · FY2026 Q2 · Calendar Q3 2026

Williams-Sonoma raises FY26 outlook as brands and B2B grow

The Q2 evidence supports the view that resilient demand and earnings growth can sustain Williams-Sonoma's trajectory over the next year: all brands posted positive comparable sales, B2B grew strongly, margins expanded and full-year guidance was raised. The case remains conditional on holiday demand, full-price selling, tariff and freight costs, and the durability of AI and collaboration-driven gains.

Reported Before market openNYSEConsumer Cyclical $26.40B market cap
100quality score

Earnings scorecard

Reported versus consensus
Reported EPS $2.10 Consensus $2.08
EPS surprise +1.0% Reported versus consensus
Reported revenue $1.96B Consensus $1.93B
Revenue surprise +1.7% Reported versus consensus

Market reaction

prior-close to event-session close
Stock move +1.1% Event window
SPY move +0.0% Same window
Abnormal move +1.1% Stock minus SPY
Volume 2.7× Versus trailing sessions
Subsequent drift -5.6% Up to 20 sessions
WSMSPY benchmark

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Transcript intelligence

What changed

The quarter showed stronger reported momentum than the prior quarter: comparable sales accelerated to 6.2% from 4.8%, operating margin rose to 17.3% from 16.2%, and management raised full-year revenue and margin guidance. AI assistants, B2B growth and tariff-related offsets became more prominent parts of the update.

Guidance delta

Management raised FY2026 comparable brand revenue growth guidance to 4%-6.5% and operating-margin guidance to 17.8%-18.2%, from 2%-6% and 17.5%-18.1%.

Key takeaways

  • Q2 comparable sales rose 6.2% and total revenue increased 6.7%, with positive comparable sales across all brands.
  • Operating margin reached 17.3% and EPS was $2.10, supported by supply-chain efficiencies and tariff-related offsets.
  • AI shopping assistants Oliver and Auto produced higher engagement and revenue, while B2B growth reached 14.5%.
  • Management cited collaborations, full-price selling, e-commerce and emerging brands as supports for continued momentum.

Management priorities

  • Expand AI assistants Oliver and Auto across more categories
  • Invest approximately $275 million in retail, e-commerce and supply-chain initiatives
  • Build B2B contract and trade growth across hotels, senior living and student housing
  • Continue collaborations, emerging-brand development and Rejuvenation retail expansion

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Earnings History

Estimate Beat Miss Match
WSM EPS earnings history estimate and actual scatter chart 9 reported fiscal quarters and 2 future estimate-only quarters. Q4 '24 estimate $2.53 Q4 '24 actual $2.72, beat Q1 '25 estimate $2.74 Q1 '25 actual $2.04, miss Q2 '25 estimate $1.60 Q2 '25 actual $1.74, beat Q2 '26 estimate $1.81 Q2 '26 actual $2.00, beat Q3 '26 estimate $1.88 Q3 '26 actual $1.96, beat Q4 '26 estimate $2.90 Q4 '26 actual $3.04, beat Q1 '27 estimate $1.81 Q1 '27 actual $1.93, beat Q2 '27 estimate $2.08 Q2 '27 actual $2.10, beat Q3 '27 estimate $2.14 Q4 '27 estimate $3.31
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Analyst Consensus ?

ConsensusHold56 ratings
Bullish1832.2%
Neutral3257.1%
Bearish610.7%

Analyst 52W Price Targets

$224.2Previous close
$54.5Low
$171.21Average
$275High

Latest persisted target per named analyst; persisted previous close from FN2's market snapshot as of Sep 21, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
Evercore ISI Group In Line In LineMaintainSep 9, 2026
Argus Research Buy BuyMaintainSep 2, 2026
UBS Neutral NeutralMaintainAug 27, 2026
RBC Capital Outperform OutperformMaintainAug 27, 2026
Morgan Stanley Equal Weight Equal WeightMaintainAug 27, 2026
Keybanc Overweight OverweightMaintainAug 27, 2026
Guggenheim Neutral NeutralMaintainAug 27, 2026
Citigroup Neutral NeutralMaintainAug 27, 2026
B of A Securities Buy BuyMaintainAug 24, 2026
Telsey Advisory Group Outperform OutperformMaintainAug 13, 2026
Wells Fargo Equal Weight Equal WeightMaintainAug 11, 2026
Goldman Sachs Buy BuyMaintainAug 11, 2026
Piper Sandler Overweight NeutralUpgradeJul 27, 2026
Barclays Equal Weight Equal WeightMaintainMay 22, 2026
TD Cowen Buy BuyMaintainMar 19, 2026
Baird Outperform OutperformMaintainMar 19, 2026
Zelman & Assoc Neutral UnderperformUpgradeJan 29, 2026
JP Morgan Neutral NeutralMaintainAug 28, 2025
Gordon Haskett Buy HoldUpgradeJul 23, 2025
Wedbush Neutral NeutralMaintainMar 20, 2025
Jefferies Buy BuyMaintainMar 20, 2025
Loop Capital Hold HoldMaintainNov 21, 2024
Oppenheimer Perform PerformMaintainMar 15, 2024
Needham Hold HoldMaintainDec 13, 2022
Cowen & Co. Outperform OutperformMaintainNov 18, 2022
Credit Suisse Underperform UnderperformMaintainAug 26, 2021
BNP Paribas Neutral NeutralMaintainJul 16, 2021
CFRA Buy BuyMaintainMay 29, 2020
Stifel Hold HoldMaintainMar 20, 2020
Citi Neutral NeutralMaintainMay 31, 2019
Berenberg Hold HoldMaintainMay 9, 2019
Deutsche Bank Hold HoldMaintainNov 16, 2018
Buckingham Research Neutral NeutralMaintainNov 16, 2018
Buckingham Neutral NeutralMaintainNov 16, 2018
Argus Buy BuyMaintainAug 27, 2018
Stifel Nicolaus Hold HoldMaintainAug 23, 2018
Moffett Nathanson Neutral NeutralMaintainDec 4, 2017
Bank of America Underperform UnderperformMaintainNov 17, 2017
William Blair Market Perform OutperformDowngradeMar 16, 2017
Nomura Buy BuyMaintainAug 25, 2016
BTIG Research Sell SellMaintainAug 24, 2016
BTIG Sell SellMaintainAug 24, 2016
Topeka Buy BuyMaintainMay 24, 2016
SunTrust Robinson Humphrey Buy BuyMaintainMay 19, 2016
Wolfe Research Peer Perform OutperformDowngradeOct 12, 2015
Cantor Fitzgerald Hold HoldMaintainAug 27, 2015
Canaccord Genuity Hold HoldMaintainAug 27, 2015
CRT Capital Hold HoldMaintainMay 20, 2015
BB&T Capital Hold BuyDowngradeMar 19, 2015
PiperJaffray Neutral OverweightDowngradeFeb 18, 2015
Makor Capital Sell SellMaintainJul 17, 2014
Barrington Research Outperform OutperformMaintainJun 2, 2014
Imperial Capital In Line In LineMaintainMay 30, 2013
Raymond James Market Perform Strong BuyDowngradeJan 17, 2013
ISI Group Hold BuyDowngradeSep 27, 2012
Bank oferica Underperform UnderperformMaintainMar 8, 2012
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Named analyst price targets

Upside is calculated against the persisted previous close $224.2. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
Argus ResearchAnalyst unavailable$250$224.15 +11.5%Sep 2, 2026
Morgan StanleyAnalyst unavailable$240$241.45 +7.0%Aug 27, 2026
Evercore ISIAnalyst unavailable$245$237.43 +9.3%Aug 27, 2026
UBSMichael Lasser$247$237.43 +10.2%Aug 27, 2026
KeyBancAnalyst unavailable$270$237.43 +20.4%Aug 27, 2026
Telsey AdvisoryCristina Fernandez$260$237.43 +16.0%Aug 27, 2026
JefferiesAnalyst unavailable$275$237.43 +22.7%Aug 26, 2026
Credit SuisseAnalyst unavailable$261$237.58 +16.4%Aug 24, 2026
RBC CapitalSteven Shemesh$260$243.06 +16.0%Aug 14, 2026
Telsey AdvisoryCristina Fernandez$255$245.15 +13.7%Aug 13, 2026
Goldman SachsKate McShane$261$250.82 +16.4%Aug 11, 2026
Evercore ISIAnalyst unavailable$240$247.82 +7.0%Aug 4, 2026
Piper SandlerPeter Keith$253$226.74 +12.8%Jul 27, 2026
KeyBancAnalyst unavailable$250$223.83 +11.5%Jul 7, 2026
Argus ResearchChristopher Graja$230$205.58 +2.6%May 29, 2026
Morgan StanleyAnalyst unavailable$210$192.74 -6.3%May 22, 2026
RBC CapitalSteven Shemesh$192$193.32 -14.4%May 22, 2026
Wells FargoAnalyst unavailable$190$191.94 -15.3%May 22, 2026
Telsey AdvisoryCristina Fernandez$225$191.94 +0.4%May 22, 2026
BarclaysAnalyst unavailable$190$191.94 -15.3%May 22, 2026
RBC CapitalSteven Shemesh$191$171.38 -14.8%May 18, 2026
Wells FargoAnalyst unavailable$185$172.06 -17.5%May 14, 2026
Evercore ISIAnalyst unavailable$200$193.52 -10.8%Apr 14, 2026
Telsey AdvisoryCristina Fernandez$220$188.8 -1.9%Mar 18, 2026
Evercore ISIAnalyst unavailable$215$220.73 -4.1%Feb 10, 2026
Evercore ISIAnalyst unavailable$210$214.03 -6.3%Feb 3, 2026
RBC CapitalAnalyst unavailable$206$179.15 -8.1%Nov 21, 2025
UBSMichael Lasser$175$176.83 -21.9%Nov 20, 2025
Argus ResearchChristopher Graja$212$191.96 -5.4%Sep 2, 2025
RBC CapitalAnalyst unavailable$213$188.06 -5.0%Aug 28, 2025
UBSAnalyst unavailable$200$188.06 -10.8%Aug 28, 2025
KeyBancBradley Thomas$230$197.96 +2.6%Aug 25, 2025
RBC CapitalSteven Shemesh$182$157.85 -18.8%May 23, 2025
BarclaysSeth Sigman$166$174.28 -26.0%May 19, 2025
WedbushAnalyst unavailable$190$194.58 -15.3%Feb 28, 2025
Morgan StanleySimeon Gutman$195$195.37 -13.0%Jan 21, 2025
JefferiesJonathan Matuszewski$156$131.63 -30.4%Sep 11, 2024
Robert W. BairdPeter Benedict$140$136.67 -37.6%Aug 23, 2024
RBC CapitalScot Ciccarelli$147$136.53 -34.4%Aug 23, 2024
Wells FargoZachary Fadem$145$137.85 -35.3%Aug 19, 2024
BarclaysSeth Sigman$116$142.28 -48.3%May 23, 2024
RBC CapitalSteven Shemesh$150$140 -33.1%May 23, 2024
Goldman SachsKate McShane$143.5$139.97 -36.0%May 23, 2024
Telsey AdvisoryCristina Fernandez$170$155.62 -24.2%Mar 25, 2024
UBSAtul Maheswari$127.5$146.68 -43.1%Mar 19, 2024
Goldman SachsKate McShane$131.5$139.95 -41.3%Mar 15, 2024
RBC CapitalScot Ciccarelli$147.5$142.82 -34.2%Mar 14, 2024
Wells FargoZachary Fadem$145$142.82 -35.3%Mar 14, 2024
Telsey AdvisoryCristina Fernandez$160$142.82 -28.6%Mar 14, 2024
Evercore ISIOliver Wintermantel$150$142.82 -33.1%Mar 14, 2024
Morgan StanleySimeon Gutman$135$142.82 -39.8%Mar 14, 2024
JefferiesJonathan Matuszewski$140$141.94 -37.6%Mar 13, 2024
Telsey AdvisoryJoseph Feldman$265$241.06 +18.2%Mar 13, 2024
Loop Capital MarketsAnthony Chukumba$110$119.67 -50.9%Mar 5, 2024
WedbushSeth Basham$115$101.17 -48.7%Jan 11, 2024
Telsey AdvisoryCristina Fernández$73$66.91 -67.4%Aug 18, 2023
WedbushSeth Basham$60$66.09 -73.2%Aug 17, 2023
Telsey AdvisoryCristina Fernández$67.5$59.05 -69.9%May 18, 2023
Telsey AdvisoryCristina Fernández$71$59.21 -68.3%Mar 16, 2023
Goldman SachsAnalyst unavailable$54.5$57.67 -75.7%Dec 12, 2022
Morgan StanleyAnalyst unavailable$50$61.21 -77.7%Nov 28, 2022
Cowen & Co.Analyst unavailable$72.5$60.54 -67.7%Nov 18, 2022
RBC CapitalAnalyst unavailable$75.5$65.19 -66.3%Nov 18, 2022
Wells FargoAnalyst unavailable$60$65.19 -73.2%Nov 18, 2022
Telsey AdvisoryAnalyst unavailable$77.5$65.19 -65.4%Nov 18, 2022
JefferiesJonathan Matuszewski$50$58.81 -77.7%Oct 24, 2022
Goldman SachsAnalyst unavailable$69$83 -69.2%Aug 26, 2022
UBSAnalyst unavailable$110$165.99 -50.9%Aug 25, 2022
Goldman SachsAnalyst unavailable$50$59.93 -77.7%Jun 23, 2022
UBSAnalyst unavailable$50$52.63 -77.7%May 24, 2022
Telsey AdvisoryCristina Fernandez$41.25$27.04 -81.6%May 22, 2022
Gordon Haskett Capital CorporationChuck Grom$65$61.86 -71.0%May 6, 2022
Morgan StanleySimeon Gutman$85$72.79 -62.1%Mar 25, 2022
Cowen & Co.Max Rakhlenko$112.5$80.35 -49.8%Mar 17, 2022
Bank of America SecuritiesElizabeth Lane Suzuki$66$76.22 -70.6%Mar 16, 2022
Robert W. BairdPeter Benedict$87.5$76.22 -61.0%Mar 16, 2022
Wells FargoZachary Fadem$80$76.22 -64.3%Mar 16, 2022
J.P. MorganChristopher Horvers$80$70.57 -64.3%Mar 11, 2022
Gordon Haskett Capital CorporationCharles Grom$100$79.01 -55.4%Feb 10, 2022
Loop Capital MarketsAnthony Chukumba$102.5$85.53 -54.3%Dec 22, 2021
UBSMichael Lasser$75$104.74 -66.5%Nov 12, 2021
Credit SuisseLavesh Hemnani$77.5$92.54 -65.4%Aug 26, 2021
Truist FinancialScot Ciccarelli$95.5$84.51 -57.4%May 27, 2021
JefferiesJonathan Matuszewski$80$84.51 -64.3%May 27, 2021
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Company context

Snapshot as of publication

Williams-Sonoma, Inc. (WSM) functions as a specialized, multi-channel retailer offering a diverse array of products for the home. Its flagship Williams Sonoma brand is renowned for cooking, dining, and entertaining essentials, such as cookware, culinary tools, small appliances, flatware, dinnerware, barware, outdoor furnishings, and an extensive collection of cookbooks. This brand also provides home furnishings and decorative accents. The popular Pottery Barn brand features furniture, bedding, lighting, rugs, table linens, and decorative items. Targeting younger demographics, Pottery Barn Kids offers children's accessories, while Pottery Barn Teen caters to adolescents with products ranging from organic bedding to versatile, multi-purpose furniture. Furthermore, West Elm contributes a selection of stylish home decor to the company's portfolio.…

Historical context

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Sources

  1. Earnings call transcript and parsed analysis · 2026-08-26T16:20:23.106357+00:00
  2. FN2 earnings calendar · 2026-09-21T01:23:13.071796+00:00
  3. Polygon adjusted daily market bars · 2026-09-21T07:50:48.545049+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-09-21T07:50:48.542039+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated . For educational purposes only; not investment advice.