NIKE, Inc. · NKE · FY2026 Q2 · Calendar Q4 2025

Nike Q2 FY2026: Wholesale Growth Offsets China and Tariff Pressure

The supplied analysis supports a mixed earnings picture: wholesale and running momentum provide evidence of demand resilience, but tariff costs, Greater China challenges and the uncertain path to margin recovery limit the strength of the growth case.

Reported After market closeNYSEConsumer Cyclical $52.39B market cap
100quality score

Earnings scorecard

Reported versus consensus
Reported EPS $0.53 Consensus $0.37
EPS surprise +41.4% Reported versus consensus
Reported revenue $12.43B Consensus $12.21B
Revenue surprise +1.8% Reported versus consensus

Market reaction

event-close to next-session close
Stock move -10.5% Event window
SPY move +0.6% Same window
Abnormal move -11.2% Stock minus SPY
Volume 7.7× Versus trailing sessions
Subsequent drift +11.4% Up to 20 sessions
NKESPY benchmark

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Transcript intelligence

What changed

The current analysis emphasizes stronger North America wholesale performance and continued running momentum, while keeping tariff-related margin pressure and the Greater China reset as central issues. It also adds product launches, international SKIMS expansion and operating-efficiency initiatives to the forward plan.

Guidance delta

Maintained; the supplied analysis describes guidance sentiment as maintained, while tariff costs and regional recovery remain key constraints.

Key takeaways

  • Management highlighted 1% revenue growth and 8% overall wholesale growth in Q2.
  • North America led performance, with 9% revenue growth and 24% wholesale growth.
  • Running remained a key growth driver, with sales up more than 20%.
  • Tariffs and Greater China inventory and promotional pressures continued to weigh on margins.
  • The sport offense, product launches and channel execution remain central to the growth plan.

Management priorities

  • Advance the sport offense through athlete-centered product innovation and channel execution.
  • Launch and scale new products including Structure 26, Nike Mind and Thermofit Air Milano.
  • Invest in key Chinese city stores and local retail partnerships.
  • Expand the SKIMS collection internationally.
  • Use the COO role to improve technology integration and operating efficiency.

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Earnings History

Estimate Beat Miss Match
NKE REVENUE earnings history estimate and actual scatter chart 9 reported fiscal quarters and 4 future estimate-only quarters. Q3 '24 estimate $12B Q3 '24 actual $12B, beat Q4 '24 estimate $13B Q4 '24 actual $13B, miss Q1 '25 estimate $12B Q1 '25 actual $12B, miss Q4 '25 estimate $11B Q4 '25 actual $11B, beat Q1 '26 estimate $11B Q1 '26 actual $12B, beat Q2 '26 estimate $12B Q2 '26 actual $12B, beat Q3 '26 estimate $11B Q3 '26 actual $11B, beat Q4 '26 estimate $11B Q4 '26 actual $11B, beat Q1 '27 estimate $11B Q2 '27 estimate $12B Q3 '27 estimate $11B Q4 '27 estimate $11B
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Analyst Consensus ?

ConsensusHold69 ratings
Bullish3246.4%
Neutral3043.5%
Bearish710.1%

1 unmapped firm rating excluded from the percentages.

Analyst 52W Price Targets

$35.44Current
$30Low
$88.01Average
$192High

Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Oct 1, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
RBC Capital Sector Perform Sector PerformMaintainSep 29, 2026
Piper Sandler Neutral NeutralMaintainSep 28, 2026
Evercore ISI Group In Line In LineMaintainSep 28, 2026
Deutsche Bank Hold HoldMaintainSep 28, 2026
B of A Securities Underperform NeutralDowngradeSep 25, 2026
Show 65 more rating actions

Named analyst price targets

Upside is calculated against the persisted current price $35.44. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
RBC CapitalAnalyst unavailable$40$36.39 +12.9%Sep 29, 2026
HSBCAnalyst unavailable$40$36.1 +12.9%Sep 28, 2026
Deutsche BankAnalyst unavailable$37$36.12 +4.4%Sep 28, 2026
Piper SandlerAnna Andreeva$38$35.75 +7.2%Sep 28, 2026
OppenheimerAnalyst unavailable$52$35.9 +46.7%Sep 23, 2026
See 182 more

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Company context

Snapshot as of publication

NIKE, Inc., through its various subsidiaries, operates as a global enterprise focused on the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for all ages and genders. Beyond its primary offerings, the company provides a range of athletic and casual footwear, clothing, and accessories under the notable Jumpman trademark. It also distributes a variety of casual sneakers, apparel, and accessories, featuring well-known brands like Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell. Under the NIKE brand itself, the company supplies a comprehensive line of performance sports gear and accessories, such as bags, socks, sports balls, eyewear, timepieces, digital devices, bats, gloves, and protective equipment. Additionally, NIKE sells various plastic products to other manufacturers.…

Historical context

All NKE earnings

Consumer Cyclical peers this season

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Latest beats and misses

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Sources

  1. Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
  2. FN2 earnings calendar · 2026-07-26T00:36:15.940040+00:00
  3. Polygon adjusted daily market bars · 2026-10-01T18:06:12.256549+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-01T18:06:12.253606+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated · As of 2026-10-01. For educational purposes only; not investment advice.