Zebra Technologies Corporation · ZBRA · FY2025 Q3 · Calendar Q4 2025

Zebra maintains outlook as RFID and acquisitions support growth

The supplied analysis supports a constructive but qualified view: demand in mobile computing, printing and RFID, plus the Elo and Photoneo integrations, supports growth; maintained guidance, uneven regional demand, tariffs and uncertainty around AI monetization temper the case.

Reported Before market openNASDAQTechnology $17.90B market cap
100quality score

Earnings scorecard

Reported versus consensus
Reported EPS $3.88 Consensus $3.75
EPS surprise +3.5% Reported versus consensus
Reported revenue $1.32B Consensus $1.47B
Revenue surprise -10.0% Reported versus consensus

Market reaction

prior-close to event-session close
Stock move -11.7% Event window
SPY move +0.3% Same window
Abnormal move -11.9% Stock minus SPY
Volume 5.6× Versus trailing sessions
Subsequent drift -9.1% Up to 20 sessions
ZBRASPY benchmark

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Transcript intelligence

What changed

Compared with the prior-quarter analysis, the current analysis shifts emphasis toward the Elo and Photoneo contributions to Q4 growth, continued RFID momentum and a planned $500 million share repurchase, while guidance sentiment is maintained. It also identifies AI-related revenue timing and Q4 project spending as open questions.

Guidance delta

Guidance sentiment was maintained; the supplied analysis does not identify a new numerical guidance change.

Key takeaways

  • The current analysis describes 5% year-over-year revenue growth and double-digit adjusted EBITDA margin expansion.
  • RFID is identified as a bright spot, with double-digit growth and expanding use cases across retail, logistics and healthcare.
  • Elo Touch Solutions and Photoneo are described as contributing about 850 basis points to Q4 growth.
  • The analysis points to EMEA softness, macro uncertainty and tariffs as the main counterweights.

Management priorities

  • Develop AI companion agents and a broader frontline AI suite.
  • Integrate Elo Touch Solutions and cross-sell point-of-sale and self-service kiosks.
  • Expand machine-vision capabilities through Photoneo integration.
  • Continue supply-chain resiliency, share repurchases and disciplined capital allocation.

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Earnings History

Estimate Beat Miss Match
ZBRA REVENUE earnings history estimate and actual scatter chart 9 reported fiscal quarters and 4 future estimate-only quarters. Q1 '24 estimate $1B Q1 '24 actual $1B, beat Q2 '24 estimate $1B Q2 '24 actual $1B, beat Q3 '24 estimate $1B Q3 '24 actual $1B, miss Q2 '25 estimate $1B Q2 '25 actual $1B, beat Q3 '25 estimate $1B Q3 '25 actual $1B, miss Q4 '25 estimate $1B Q4 '25 actual $1B, beat Q1 '26 estimate $1B Q1 '26 actual $1B, beat Q2 '26 estimate $1B Q2 '26 actual $2B, beat Q3 '26 estimate $2B Q4 '26 estimate $2B Q1 '27 estimate $2B Q2 '27 estimate $2B
Show 1 more >

Analyst Consensus ?

ConsensusBuy27 ratings
Bullish1970.4%
Neutral829.6%
Bearish00.0%

Analyst 52W Price Targets

$375.86Current
$256Low
$368.82Average
$500High

Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Oct 3, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
Needham Buy BuyMaintainSep 15, 2026
Truist Securities Hold HoldMaintainAug 5, 2026
TD Cowen Buy BuyMaintainAug 5, 2026
Keybanc Overweight OverweightMaintainAug 5, 2026
Citigroup Neutral NeutralMaintainAug 5, 2026
Show 22 more rating actions

Named analyst price targets

Upside is calculated against the persisted current price $375.86. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
NeedhamRobert Jamieson$435$351.81 +15.7%Sep 15, 2026
Truist FinancialAnalyst unavailable$355$373.87 -5.5%Aug 5, 2026
Morgan StanleyMeta Marshall$360$373.76 -4.2%Aug 5, 2026
KeyBancAnalyst unavailable$430$368.83 +14.4%Aug 5, 2026
BarclaysAnalyst unavailable$410$368.83 +9.1%Aug 5, 2026
See 39 more

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Company context

Snapshot as of publication

Zebra Technologies Corporation, alongside its affiliated entities, delivers enterprise asset intelligence solutions globally within the automatic identification and data capture (AIDC) sector. Operating through its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, the company provides a comprehensive suite of products and services. Its hardware lineup includes specialized printers for generating labels, wristbands, tickets, receipts, and plastic cards, alongside advanced dye-sublimation thermal card printers for secure identification and financial transactions, and RFID printers for data encoding. Complementing these are various accessories and essential consumables such as thermal labels, ribbons, RFID tags, and critical temperature-monitoring labels, notably used in vaccine distribution.…

Historical context

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Sources

  1. Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
  2. FN2 earnings calendar · 2026-07-26T00:37:12.209961+00:00
  3. Polygon adjusted daily market bars · 2026-10-03T18:20:43.881858+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-03T18:20:43.879086+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated · As of 2026-10-03. For educational purposes only; not investment advice.