Williams-Sonoma, Inc. · WSM · FY2025 Q2 · Calendar Q3 2025
WSM Raises Sales Outlook as Tariffs Remain the Key Risk
The supplied Q2 analysis provides evidence for the growth-and-demand case: comparable sales, B2B and emerging brands were positive, and management reported AI-related efficiency gains. The case remains conditional because tariff volatility, pricing elasticity and housing-related demand risks could limit margin and future growth.
Earnings scorecard
Reported versus consensusMarket reaction
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Transcript intelligence
What changed
Relative to the prior-quarter analysis, management raised comparable-revenue guidance, reported stronger operating performance, and described AI as producing measurable cost savings and revenue uplift. Tariff exposure also intensified, with the incremental rate described as doubling to 28%, while the operating-margin range was maintained.
Guidance delta
Full-year comparable-revenue guidance was raised to 2%-5%; operating-margin guidance stayed at 17.4%-17.8%.
Key takeaways
- Q2 analysis indicates 3.7% comparable-sales growth, a 17.9% operating margin and roughly 20% EPS growth.
- Management raised full-year comparable-revenue guidance while keeping its operating-margin range unchanged.
- B2B growth, emerging brands, product newness and AI-enabled efficiencies supported the quarter.
- The tariff environment became more challenging, with incremental tariffs rising to 28% and mitigation actions continuing.
Management priorities
- Scale AI-enabled customer service and digital design tools
- Invest in e-commerce, retail optimization and supply-chain efficiency
- Expand U.S. manufacturing and Made-in-USA assortment
- Grow B2B, emerging brands and international partnerships
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Analyst 52W Price Targets
Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Oct 4, 2026. Not an FN2 forecast.
Firm-level rating actions
FMP grade actions identify the grading firm, not a named analyst.
| Firm | Rating | Prior rating | Action | Date |
|---|---|---|---|---|
| Evercore ISI Group | In Line | In Line | Maintain | Sep 9, 2026 |
| Argus Research | Buy | Buy | Maintain | Sep 2, 2026 |
| UBS | Neutral | Neutral | Maintain | Aug 27, 2026 |
| RBC Capital | Outperform | Outperform | Maintain | Aug 27, 2026 |
| Morgan Stanley | Equal Weight | Equal Weight | Maintain | Aug 27, 2026 |
| Keybanc | Overweight | Overweight | Maintain | Aug 27, 2026 |
| Guggenheim | Neutral | Neutral | Maintain | Aug 27, 2026 |
| Citigroup | Neutral | Neutral | Maintain | Aug 27, 2026 |
| B of A Securities | Buy | Buy | Maintain | Aug 24, 2026 |
| Telsey Advisory Group | Outperform | Outperform | Maintain | Aug 13, 2026 |
| Wells Fargo | Equal Weight | Equal Weight | Maintain | Aug 11, 2026 |
| Goldman Sachs | Buy | Buy | Maintain | Aug 11, 2026 |
| Piper Sandler | Overweight | Neutral | Upgrade | Jul 27, 2026 |
| Barclays | Equal Weight | Equal Weight | Maintain | May 22, 2026 |
| TD Cowen | Buy | Buy | Maintain | Mar 19, 2026 |
| Baird | Outperform | Outperform | Maintain | Mar 19, 2026 |
| Zelman & Assoc | Neutral | Underperform | Upgrade | Jan 29, 2026 |
| JP Morgan | Neutral | Neutral | Maintain | Aug 28, 2025 |
| Gordon Haskett | Buy | Hold | Upgrade | Jul 23, 2025 |
| Wedbush | Neutral | Neutral | Maintain | Mar 20, 2025 |
| Jefferies | Buy | Buy | Maintain | Mar 20, 2025 |
| Loop Capital | Hold | Hold | Maintain | Nov 21, 2024 |
| Oppenheimer | Perform | Perform | Maintain | Mar 15, 2024 |
| Needham | Hold | Hold | Maintain | Dec 13, 2022 |
| Cowen & Co. | Outperform | Outperform | Maintain | Nov 18, 2022 |
| Credit Suisse | Underperform | Underperform | Maintain | Aug 26, 2021 |
| BNP Paribas | Neutral | Neutral | Maintain | Jul 16, 2021 |
| CFRA | Buy | Buy | Maintain | May 29, 2020 |
| Stifel | Hold | Hold | Maintain | Mar 20, 2020 |
| Citi | Neutral | Neutral | Maintain | May 31, 2019 |
| Berenberg | Hold | Hold | Maintain | May 9, 2019 |
| Deutsche Bank | Hold | Hold | Maintain | Nov 16, 2018 |
| Buckingham Research | Neutral | Neutral | Maintain | Nov 16, 2018 |
| Buckingham | Neutral | Neutral | Maintain | Nov 16, 2018 |
| Argus | Buy | Buy | Maintain | Aug 27, 2018 |
| Stifel Nicolaus | Hold | Hold | Maintain | Aug 23, 2018 |
| Moffett Nathanson | Neutral | Neutral | Maintain | Dec 4, 2017 |
| Bank of America | Underperform | Underperform | Maintain | Nov 17, 2017 |
| William Blair | Market Perform | Outperform | Downgrade | Mar 16, 2017 |
| Nomura | Buy | Buy | Maintain | Aug 25, 2016 |
| BTIG Research | Sell | Sell | Maintain | Aug 24, 2016 |
| BTIG | Sell | Sell | Maintain | Aug 24, 2016 |
| Topeka | Buy | Buy | Maintain | May 24, 2016 |
| SunTrust Robinson Humphrey | Buy | Buy | Maintain | May 19, 2016 |
| Wolfe Research | Peer Perform | Outperform | Downgrade | Oct 12, 2015 |
| Cantor Fitzgerald | Hold | Hold | Maintain | Aug 27, 2015 |
| Canaccord Genuity | Hold | Hold | Maintain | Aug 27, 2015 |
| CRT Capital | Hold | Hold | Maintain | May 20, 2015 |
| BB&T Capital | Hold | Buy | Downgrade | Mar 19, 2015 |
| PiperJaffray | Neutral | Overweight | Downgrade | Feb 18, 2015 |
| Makor Capital | Sell | Sell | Maintain | Jul 17, 2014 |
| Barrington Research | Outperform | Outperform | Maintain | Jun 2, 2014 |
| Imperial Capital | In Line | In Line | Maintain | May 30, 2013 |
| Raymond James | Market Perform | Strong Buy | Downgrade | Jan 17, 2013 |
| ISI Group | Hold | Buy | Downgrade | Sep 27, 2012 |
| Bank oferica | Underperform | Underperform | Maintain | Mar 8, 2012 |
Named analyst price targets
Upside is calculated against the persisted current price $232.3. FMP does not supply a rating on these named-analyst rows.
| Firm | Analyst | 52W target | Price when posted | Upside | Date |
|---|---|---|---|---|---|
| Argus Research | Analyst unavailable | $250 | $224.15 | +7.6% | Sep 2, 2026 |
| Morgan Stanley | Analyst unavailable | $240 | $241.45 | +3.3% | Aug 27, 2026 |
| Evercore ISI | Analyst unavailable | $245 | $237.43 | +5.5% | Aug 27, 2026 |
| UBS | Michael Lasser | $247 | $237.43 | +6.3% | Aug 27, 2026 |
| KeyBanc | Analyst unavailable | $270 | $237.43 | +16.2% | Aug 27, 2026 |
| Telsey Advisory | Cristina Fernandez | $260 | $237.43 | +11.9% | Aug 27, 2026 |
| Jefferies | Analyst unavailable | $275 | $237.43 | +18.4% | Aug 26, 2026 |
| Credit Suisse | Analyst unavailable | $261 | $237.58 | +12.4% | Aug 24, 2026 |
| RBC Capital | Steven Shemesh | $260 | $243.06 | +11.9% | Aug 14, 2026 |
| Telsey Advisory | Cristina Fernandez | $255 | $245.15 | +9.8% | Aug 13, 2026 |
| Goldman Sachs | Kate McShane | $261 | $250.82 | +12.4% | Aug 11, 2026 |
| Evercore ISI | Analyst unavailable | $240 | $247.82 | +3.3% | Aug 4, 2026 |
| Piper Sandler | Peter Keith | $253 | $226.74 | +8.9% | Jul 27, 2026 |
| KeyBanc | Analyst unavailable | $250 | $223.83 | +7.6% | Jul 7, 2026 |
| Argus Research | Christopher Graja | $230 | $205.58 | -1.0% | May 29, 2026 |
| Morgan Stanley | Analyst unavailable | $210 | $192.74 | -9.6% | May 22, 2026 |
| RBC Capital | Steven Shemesh | $192 | $193.32 | -17.3% | May 22, 2026 |
| Wells Fargo | Analyst unavailable | $190 | $191.94 | -18.2% | May 22, 2026 |
| Telsey Advisory | Cristina Fernandez | $225 | $191.94 | -3.1% | May 22, 2026 |
| Barclays | Analyst unavailable | $190 | $191.94 | -18.2% | May 22, 2026 |
| RBC Capital | Steven Shemesh | $191 | $171.38 | -17.8% | May 18, 2026 |
| Wells Fargo | Analyst unavailable | $185 | $172.06 | -20.4% | May 14, 2026 |
| Evercore ISI | Analyst unavailable | $200 | $193.52 | -13.9% | Apr 14, 2026 |
| Telsey Advisory | Cristina Fernandez | $220 | $188.8 | -5.3% | Mar 18, 2026 |
| Evercore ISI | Analyst unavailable | $215 | $220.73 | -7.4% | Feb 10, 2026 |
| Evercore ISI | Analyst unavailable | $210 | $214.03 | -9.6% | Feb 3, 2026 |
| RBC Capital | Analyst unavailable | $206 | $179.15 | -11.3% | Nov 21, 2025 |
| UBS | Michael Lasser | $175 | $176.83 | -24.7% | Nov 20, 2025 |
| Argus Research | Christopher Graja | $212 | $191.96 | -8.7% | Sep 2, 2025 |
| RBC Capital | Analyst unavailable | $213 | $188.06 | -8.3% | Aug 28, 2025 |
| UBS | Analyst unavailable | $200 | $188.06 | -13.9% | Aug 28, 2025 |
| KeyBanc | Bradley Thomas | $230 | $197.96 | -1.0% | Aug 25, 2025 |
| RBC Capital | Steven Shemesh | $182 | $157.85 | -21.7% | May 23, 2025 |
| Barclays | Seth Sigman | $166 | $174.28 | -28.5% | May 19, 2025 |
| Wedbush | Analyst unavailable | $190 | $194.58 | -18.2% | Feb 28, 2025 |
| Morgan Stanley | Simeon Gutman | $195 | $195.37 | -16.1% | Jan 21, 2025 |
| Jefferies | Jonathan Matuszewski | $156 | $131.63 | -32.8% | Sep 11, 2024 |
| Robert W. Baird | Peter Benedict | $140 | $136.67 | -39.7% | Aug 23, 2024 |
| RBC Capital | Scot Ciccarelli | $147 | $136.53 | -36.7% | Aug 23, 2024 |
| Wells Fargo | Zachary Fadem | $145 | $137.85 | -37.6% | Aug 19, 2024 |
| Barclays | Seth Sigman | $116 | $142.28 | -50.1% | May 23, 2024 |
| RBC Capital | Steven Shemesh | $150 | $140 | -35.4% | May 23, 2024 |
| Goldman Sachs | Kate McShane | $143.5 | $139.97 | -38.2% | May 23, 2024 |
| Telsey Advisory | Cristina Fernandez | $170 | $155.62 | -26.8% | Mar 25, 2024 |
| UBS | Atul Maheswari | $127.5 | $146.68 | -45.1% | Mar 19, 2024 |
| Goldman Sachs | Kate McShane | $131.5 | $139.95 | -43.4% | Mar 15, 2024 |
| RBC Capital | Scot Ciccarelli | $147.5 | $142.82 | -36.5% | Mar 14, 2024 |
| Wells Fargo | Zachary Fadem | $145 | $142.82 | -37.6% | Mar 14, 2024 |
| Telsey Advisory | Cristina Fernandez | $160 | $142.82 | -31.1% | Mar 14, 2024 |
| Evercore ISI | Oliver Wintermantel | $150 | $142.82 | -35.4% | Mar 14, 2024 |
| Morgan Stanley | Simeon Gutman | $135 | $142.82 | -41.9% | Mar 14, 2024 |
| Jefferies | Jonathan Matuszewski | $140 | $141.94 | -39.7% | Mar 13, 2024 |
| Telsey Advisory | Joseph Feldman | $265 | $241.06 | +14.1% | Mar 13, 2024 |
| Loop Capital Markets | Anthony Chukumba | $110 | $119.67 | -52.6% | Mar 5, 2024 |
| Wedbush | Seth Basham | $115 | $101.17 | -50.5% | Jan 11, 2024 |
| Telsey Advisory | Cristina Fernández | $73 | $66.91 | -68.6% | Aug 18, 2023 |
| Wedbush | Seth Basham | $60 | $66.09 | -74.2% | Aug 17, 2023 |
| Telsey Advisory | Cristina Fernández | $67.5 | $59.05 | -70.9% | May 18, 2023 |
| Telsey Advisory | Cristina Fernández | $71 | $59.21 | -69.4% | Mar 16, 2023 |
| Goldman Sachs | Analyst unavailable | $54.5 | $57.67 | -76.5% | Dec 12, 2022 |
| Morgan Stanley | Analyst unavailable | $50 | $61.21 | -78.5% | Nov 28, 2022 |
| Cowen & Co. | Analyst unavailable | $72.5 | $60.54 | -68.8% | Nov 18, 2022 |
| RBC Capital | Analyst unavailable | $75.5 | $65.19 | -67.5% | Nov 18, 2022 |
| Wells Fargo | Analyst unavailable | $60 | $65.19 | -74.2% | Nov 18, 2022 |
| Telsey Advisory | Analyst unavailable | $77.5 | $65.19 | -66.6% | Nov 18, 2022 |
| Jefferies | Jonathan Matuszewski | $50 | $58.81 | -78.5% | Oct 24, 2022 |
| Goldman Sachs | Analyst unavailable | $69 | $83 | -70.3% | Aug 26, 2022 |
| UBS | Analyst unavailable | $110 | $165.99 | -52.6% | Aug 25, 2022 |
| Goldman Sachs | Analyst unavailable | $50 | $59.93 | -78.5% | Jun 23, 2022 |
| UBS | Analyst unavailable | $50 | $52.63 | -78.5% | May 24, 2022 |
| Telsey Advisory | Cristina Fernandez | $41.25 | $27.04 | -82.2% | May 22, 2022 |
| Gordon Haskett Capital Corporation | Chuck Grom | $65 | $61.86 | -72.0% | May 6, 2022 |
| Morgan Stanley | Simeon Gutman | $85 | $72.79 | -63.4% | Mar 25, 2022 |
| Cowen & Co. | Max Rakhlenko | $112.5 | $80.35 | -51.6% | Mar 17, 2022 |
| Bank of America Securities | Elizabeth Lane Suzuki | $66 | $76.22 | -71.6% | Mar 16, 2022 |
| Robert W. Baird | Peter Benedict | $87.5 | $76.22 | -62.3% | Mar 16, 2022 |
| Wells Fargo | Zachary Fadem | $80 | $76.22 | -65.6% | Mar 16, 2022 |
| J.P. Morgan | Christopher Horvers | $80 | $70.57 | -65.6% | Mar 11, 2022 |
| Gordon Haskett Capital Corporation | Charles Grom | $100 | $79.01 | -57.0% | Feb 10, 2022 |
| Loop Capital Markets | Anthony Chukumba | $102.5 | $85.53 | -55.9% | Dec 22, 2021 |
| UBS | Michael Lasser | $75 | $104.74 | -67.7% | Nov 12, 2021 |
| Credit Suisse | Lavesh Hemnani | $77.5 | $92.54 | -66.6% | Aug 26, 2021 |
| Truist Financial | Scot Ciccarelli | $95.5 | $84.51 | -58.9% | May 27, 2021 |
| Jefferies | Jonathan Matuszewski | $80 | $84.51 | -65.6% | May 27, 2021 |
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Start freeCompany context
Snapshot as of publicationWilliams-Sonoma, Inc. (WSM) functions as a specialized, multi-channel retailer offering a diverse array of products for the home. Its flagship Williams Sonoma brand is renowned for cooking, dining, and entertaining essentials, such as cookware, culinary tools, small appliances, flatware, dinnerware, barware, outdoor furnishings, and an extensive collection of cookbooks. This brand also provides home furnishings and decorative accents. The popular Pottery Barn brand features furniture, bedding, lighting, rugs, table linens, and decorative items. Targeting younger demographics, Pottery Barn Kids offers children's accessories, while Pottery Barn Teen caters to adolescents with products ranging from organic bedding to versatile, multi-purpose furniture. Furthermore, West Elm contributes a selection of stylish home decor to the company's portfolio.…
Historical context
All WSM earningsConsumer Cyclical peers this season
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Sources
- Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
- FN2 earnings calendar · 2026-07-26T00:37:12.209961+00:00
- Polygon adjusted daily market bars · 2026-10-04T18:20:43.417536+00:00
- Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-04T18:20:43.414054+00:00
Methodology
Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.
Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.
Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.
By FN2 Research · Updated · As of 2026-10-04. For educational purposes only; not investment advice.