On Holding AG · ONON · FY2026 Q2 · Calendar Q3 2026

On Holding: DTC strength offsets softer Americas wholesale growth

The quarter supports a constructive but qualified view: resilient demand, DTC growth and premium margins provide support, while softer Americas wholesale, tariffs and reliance on innovation temper the outlook.

Reported Before market openNYSEConsumer Cyclical $10.05B market cap
100quality score

Earnings scorecard

Reported versus consensus
Reported EPS $0.44 Consensus $0.42
EPS surprise +4.7% Reported versus consensus
Reported revenue $1.05B Consensus $1.08B
Revenue surprise -3.0% Reported versus consensus

Market reaction

prior-close to event-session close
Stock move -20.3% Event window
SPY move -0.3% Same window
Abnormal move -20.0% Stock minus SPY
Volume 10.4× Versus trailing sessions
Subsequent drift -13.2% Up to 20 sessions
ONONSPY benchmark

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Transcript intelligence

What changed

DTC growth accelerated the mix toward direct channels and margins remained above 65%, while wholesale growth—particularly in the Americas—was softer. Management maintained its full-year outlook and described capex as stable.

Guidance delta

Management maintained full-year guidance: low-20% sales growth, gross margin of at least 65%, and adjusted EBITDA margin of 19.5%-20%.

Key takeaways

  • Q2 sales grew 22% constant currency, with DTC up 34% to 45.7% of revenue.
  • Gross margin reached 65.4% and adjusted EBITDA margin was 19.8%.
  • Management said disciplined wholesale sell-in protects full-price integrity, but Americas wholesale was softer.
  • APAC and EMEA growth and the LightSpray, SURREAL foam and CleanCloud pipeline remain central growth drivers.

Management priorities

  • Expand DTC and premium retail
  • Commercialize LightSpray and new product technologies
  • Protect full-price positioning through disciplined wholesale sell-in
  • Continue geographic expansion in APAC and Europe

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Company context

Snapshot as of publication

On Holding AG, together with its subsidiaries, develops and distributes performance sports products under the On brand in Switzerland, the rest of Europe, the Middle East, Africa, the United States, the rest of the Americas, and the Asia-Pacific. The company offers athletic footwear, apparel, and accessories for performance running, performance outdoor, performance all day, performance training, performance tennis, and young movers. It sells its products to athletes and active customers through wholesale and direct-to-consumer channels; run specialty, general sporting goods, outdoor, luxury, street fashion, and lifestyle retailers; owned retail stores; and e-commerce platforms. On Holding AG was founded in 2010 and is headquartered in Zurich, Switzerland.

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Sources

  1. Earnings call transcript and parsed analysis · 2026-08-11T18:17:10.740580+00:00
  2. FN2 earnings calendar · 2026-09-16T01:23:13.900088+00:00
  3. Polygon adjusted daily market bars · 2026-09-24T01:30:56.728006+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-09-24T01:30:56.724759+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated · As of 2026-09-24. For educational purposes only; not investment advice.