Marriott International, Inc. · MAR · FY2024 Q4 · Calendar Q1 2025

Marriott’s strong demand meets higher investment and execution risks

The supplied analysis is broadly supportive of the hypothesis that resilient demand and continued room growth can support earnings, but it does not remove execution, investment or regional-demand risks.

Reported Before market openNASDAQConsumer Cyclical $101.19B market cap
80quality score

Earnings scorecard

Reported versus consensus
Reported EPS — Consensus $2.37
EPS surprise — Reported versus consensus
Reported revenue — Consensus $6.39B
Revenue surprise — Reported versus consensus

Market reaction

prior-close to event-session close
Stock move -5.4% Event window
SPY move +0.1% Same window
Abnormal move -5.5% Stock minus SPY
Volume 2.0× Versus trailing sessions
Subsequent drift -15.3% Up to 20 sessions
MARSPY benchmark

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Transcript intelligence

What changed

The current analysis emphasizes stronger leisure-led demand, conversion-driven room growth and a broader technology transformation. Compared with the prior quarter, guidance moved from raised to maintained, while investment and execution concerns became more prominent.

Guidance delta

Maintained versus the prior quarter.

Key takeaways

  • Management described RevPAR growth as ahead of expectations across regions, led by leisure demand.
  • Room growth was supported by conversions and agreements, while Bonvoy expansion remained a central growth lever.
  • The multi-year technology transformation and higher planned investment increase execution demands.
  • The supplied analysis supports the growth case, but Greater China, financing, FX and fee volatility remain material risks.

Management priorities

  • Execute the multi-year transformation of property-management, reservations and loyalty platforms
  • Expand luxury, outdoor-focused and mid-scale offerings
  • Grow the Bonvoy loyalty base and co-branded card ecosystem

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Earnings History

Estimate Beat Miss Match
MAR EPS earnings history estimate and actual scatter chart 9 reported fiscal quarters and 3 future estimate-only quarters. Q1 '24 estimate $2.17 Q1 '24 actual $2.13, miss Q2 '24 estimate $2.47 Q2 '24 actual $2.50, beat Q3 '24 estimate $2.31 Q3 '24 actual $2.26, miss Q2 '25 estimate $2.61 Q2 '25 actual $2.65, beat Q3 '25 estimate $2.38 Q3 '25 actual $2.47, beat Q4 '25 estimate $2.60 Q4 '25 actual $2.58, miss Q1 '26 estimate $2.56 Q1 '26 actual $2.72, beat Q2 '26 estimate $3.08 Q2 '26 actual $3.19, beat Q3 '26 estimate $2.83 Q4 '26 estimate $2.96 Q1 '27 estimate $2.92
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Analyst Consensus ?

ConsensusHold52 ratings
Bullish2344.2%
Neutral2853.9%
Bearish11.9%

Analyst 52W Price Targets

$388.05Previous close
$160Low
$328.31Average
$449High

Latest persisted target per named analyst; persisted previous close from FN2's market snapshot as of Oct 19, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
Barclays Equal Weight Equal WeightMaintainOct 16, 2026
Morgan Stanley Overweight OverweightMaintainOct 12, 2026
Truist Securities Hold HoldMaintainSep 10, 2026
UBS Neutral NeutralMaintainAug 20, 2026
Macquarie Neutral NeutralMaintainAug 5, 2026
Show 47 more rating actions

Named analyst price targets

Upside is calculated against the persisted previous close $388.05. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
BarclaysBrandt Montour$363$385.71 -6.5%Oct 16, 2026
Morgan StanleyStephen Grambling$384$365.88 -1.0%Oct 12, 2026
Truist FinancialAnalyst unavailable$360$332.84 -7.2%Sep 10, 2026
UBSRobin Farley$395$359.95 +1.8%Aug 20, 2026
Deutsche BankAnalyst unavailable$372$344.7 -4.1%Aug 4, 2026
See 72 more

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Company context

Snapshot as of publication

Marriott International, Inc. is a leading global hospitality firm responsible for managing, franchising, and licensing a wide range of accommodation options, including hotels, residential units, and timeshare resorts, on an international scale. The company segments its extensive operations into North America (covering the U.S. and Canada) and its various international divisions. Under its corporate umbrella, Marriott oversees a diverse collection of esteemed brands, such as JW Marriott, The Ritz-Carlton, W Hotels, Sheraton, Westin, and Courtyard, among many others. As of February 15, 2022, its impressive network encompassed nearly 8,000 properties—specifically 7,989 establishments—operating across 139 countries and territories under 30 distinct hotel brand names. Established in 1927, Marriott International, Inc. maintains its corporate headquarters in Bethesda, Maryland.

Historical context

All MAR earnings

Latest beats and misses

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Sources

  1. Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
  2. FN2 earnings calendar · 2025-01-28T00:00:20.742579+00:00
  3. Polygon adjusted daily market bars · 2026-10-19T07:40:44.822320+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-19T07:40:44.819510+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated · As of 2026-10-19. For educational purposes only; not investment advice.