Lamar Advertising Company · LAMR · FY2026 Q3 · Calendar Q4 2026
Lamar Q3: AFFO Outlook Raised as Digital and Political Demand Support Growth
Lamar's higher AFFO outlook and continued digital and programmatic expansion support a resilience case, while political-ad volatility and acquisition pricing remain important risks.
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Earnings scorecard
Reported versus consensusMarket reaction
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Transcript intelligence
What changed
Compared with Q2, Lamar raised its full-year AFFO guidance from $8.75–$8.90 to $8.87–$8.97 per share. Management also reported a 49.1% EBITDA margin, continued digital-platform growth, and a Q4 regular dividend of $1.65 per share, alongside a proposed $0.30–$0.35 special dividend.
Guidance delta
Full-year AFFO guidance was raised to $8.87–$8.97 per share from the prior $8.75–$8.90 range. Management reported a $1.65 Q4 regular dividend and proposed a $0.30–$0.35 special dividend.
Key takeaways
- Revenue grew 6.2% on an acquisition-adjusted basis, with political spending, national customers and digital contributing, according to management's analysis.
- EBITDA margin was 49.1%; full-year AFFO guidance was raised to $8.87–$8.97 per share.
- Management said digital generates more than one-third of billboard revenue; programmatic advertising is another stated growth driver.
- Year to date, Lamar closed 54 billboard acquisitions for more than $147 million and purchased more than $55 million of easements.
Management priorities
- Continue billboard acquisitions and pursue another UPREIT transaction to attract sellers.
- Expand digital billboard faces and programmatic capabilities.
- Maintain the dividend policy, including the proposed year-end special dividend.
- Manage costs and capital spending while continuing billboard and easement investment.
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Analyst 52W Price Targets
Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Nov 6, 2026. Not an FN2 forecast.
Firm-level rating actions
FMP grade actions identify the grading firm, not a named analyst.
| Firm | Rating | Prior rating | Action | Date |
|---|---|---|---|---|
| Wells Fargo | Equal Weight | Equal Weight | Maintain | Oct 28, 2026 |
| JP Morgan | Neutral | Neutral | Maintain | Aug 7, 2026 |
| Citigroup | Neutral | Buy | Downgrade | Jul 10, 2026 |
| TD Cowen | Buy | Buy | Maintain | May 14, 2026 |
| Morgan Stanley | Equal Weight | Equal Weight | Maintain | Aug 4, 2025 |
| MKM Partners | Neutral | Neutral | Maintain | Apr 13, 2020 |
| Imperial Capital | Outperform | Outperform | Maintain | Apr 3, 2020 |
| Goldman Sachs | Buy | Neutral | Upgrade | Jan 17, 2017 |
| Loop Capital | Buy | Buy | Maintain | Sep 13, 2016 |
| Topeka Capital | Buy | Hold | Upgrade | Dec 8, 2015 |
| Topeka | Buy | Hold | Upgrade | Dec 8, 2015 |
| Evercore Partners | Overweight | Overweight | Maintain | Aug 13, 2014 |
| Evercore ISI Group | Overweight | Overweight | Maintain | Aug 13, 2014 |
| FBR Capital | Outperform | Outperform | Maintain | May 8, 2014 |
| Wedbush | Neutral | Outperform | Downgrade | Apr 25, 2014 |
| Deutsche Bank | Buy | Buy | Maintain | Feb 28, 2013 |
| Barclays | Equal Weight | Equal Weight | Maintain | Nov 8, 2012 |
| Bank of America | Underperform | Underperform | Maintain | Nov 8, 2012 |
| B of A Securities | Underperform | Underperform | Maintain | Nov 8, 2012 |
| UBS | Neutral | Neutral | Maintain | Aug 9, 2012 |
Named analyst price targets
Upside is calculated against the persisted current price $154.32. FMP does not supply a rating on these named-analyst rows.
| Firm | Analyst | 52W target | Price when posted | Upside | Date |
|---|---|---|---|---|---|
| Wells Fargo | Analyst unavailable | $156 | $155.02 | +1.1% | Oct 28, 2026 |
| Wells Fargo | Analyst unavailable | $151 | $153.82 | -2.2% | Aug 12, 2026 |
| Morgan Stanley | Cameron McVeigh | $170 | $159.82 | +10.2% | Aug 7, 2026 |
| Morgan Stanley | Cameron McVeigh | $160 | $154.52 | +3.7% | May 8, 2026 |
| Morgan Stanley | Analyst unavailable | $145 | $147.56 | -6.0% | May 7, 2026 |
| UBS | Analyst unavailable | $150 | $131.36 | -2.8% | Feb 23, 2026 |
| Morgan Stanley | Analyst unavailable | $140 | $126.94 | -9.3% | Dec 16, 2025 |
| Morgan Stanley | Benjamin Swinburne | $103 | $89.39 | -33.3% | Jun 10, 2022 |
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Start freeCompany context
Snapshot as of publicationEstablished in 1902, Lamar Advertising (Nasdaq: LAMR) operates as a major force in the North American outdoor advertising landscape, boasting a portfolio of over 352,000 displays across the United States and Canada. Lamar furnishes advertisers with an extensive array of formats, encompassing traditional billboards, interstate logo displays, transit advertising, and airport placements. This diverse offering assists both burgeoning local businesses and established national brands in consistently engaging expansive audiences. Beyond its extensive collection of traditional out-of-home assets, Lamar proudly operates the United States' largest network of digital billboards, encompassing approximately 3,800 cutting-edge displays for its customers.
Real Estate peers this season
Latest reports in the same sector| Company | Quarter | EPS surprise | Market move | Headline |
|---|---|---|---|---|
| VMRK Vivmark Residential | FY2026 Q3 · Calendar Q4 2026 | -425.6% | +2.4% | Vivmark lifts 2026 revenue outlook as merger integration advances |
| IRM Iron Mountain Incorporated | FY2026 Q3 · Calendar Q4 2026 | +4.6% | -11.1% | Iron Mountain’s Q3 growth broadens, while expansion risks remain |
| SPG Simon Property Group, Inc. | FY2026 Q3 · Calendar Q4 2026 | -8.9% | -0.9% | Simon Property lifts 2026 FFO outlook as leasing remains strong |
| SPG-PJ Simon Property Group, Inc. | FY2026 Q3 · Calendar Q4 2026 | -8.9% | — | Simon Property raises 2026 FFO outlook as leasing stays strong |
Latest beats and misses
Who reports nextBeat on EPS
- IAGFY2026 Q3 · November 5, 2026+16.7% EPS+4.6% move
- GMABFY2026 Q3 · November 5, 2026+55.6% EPS-4.3% move
- STEFY2027 Q2 · November 4, 2026+9.7% EPS+2.5% move
- IRMFY2026 Q3 · November 5, 2026+4.6% EPS-11.1% move
- AFRMFY2027 Q1 · November 5, 2026+23.8% EPS+1.9% move
- VRSKFY2026 Q3 · November 5, 2026+2.1% EPS+6.9% move
Missed on EPS
- VMRKFY2026 Q3 · November 4, 2026-425.6% EPS+2.4% move
- NTRAFY2026 Q3 · November 5, 2026-49.3% EPS-15.2% move
- TIGOFY2026 Q3 · November 5, 2026-40.8% EPS+2.6% move
- UHALFY2027 Q2 · November 4, 2026-15.4% EPS-3.2% move
- CMIFY2026 Q3 · November 5, 2026-6.0% EPS-4.9% move
- FWONKFY2026 Q3 · November 5, 2026-3.7% EPS+7.7% move
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Sources
- Earnings call transcript and parsed analysis · 2026-11-05T17:12:37.584398+00:00
- FN2 earnings calendar · 2026-11-06T01:23:16.275024+00:00
- Polygon adjusted daily market bars · 2026-11-06T14:50:47.767622+00:00
- Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-11-06T14:50:47.764682+00:00
Methodology
Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.
Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.
Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.
By FN2 Research · Updated · As of 2026-11-06. For educational purposes only; not investment advice.