The Kraft Heinz Company · KHC · FY2024 Q4 · Calendar Q1 2025
Kraft Heinz prioritizes innovation and efficiency amid U.S. retail pressure
The supplied analysis supports a mixed conclusion: Kraft Heinz has identifiable growth and efficiency initiatives, but evidence of a broad U.S. retail recovery remains incomplete. The near-term case depends on innovation, distribution and marketing execution offsetting brand weakness, supplier disruption and consumer trade-down.
Earnings scorecard
Reported versus consensusMarket reaction
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Transcript intelligence
What changed
Management’s emphasis shifted toward a locked-in innovation pipeline, higher and more efficient media spending, and distribution expansion in emerging markets. The call also provided more detail on the tax-rate impact and reaffirmed a restrained 2025 margin outlook.
Guidance delta
Management maintained its 2025 outlook, with margin expansion expected to be flat to 20 basis points after a 100-basis-point gain in 2024.
Key takeaways
- Management highlighted Emerging Markets, Away From Home and ACCELERATE as growth pillars.
- The 2025 innovation pipeline was described as 75% locked in, while media spending is planned to rise by $60–$80 million.
- Margin expansion is expected to be flat to 20 basis points in 2025.
- U.S. retail softness, consumer price sensitivity and the Lunchables supplier issue remain key constraints.
Management priorities
- Execute the locked-in 2025 innovation pipeline
- Expand emerging-market and dollar/club distribution
- Increase media efficiency and consumer-facing marketing
- Use technology and productivity initiatives to support margins
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Analyst 52W Price Targets
Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Oct 18, 2026. Not an FN2 forecast.
Firm-level rating actions
FMP grade actions identify the grading firm, not a named analyst.
| Firm | Rating | Prior rating | Action | Date |
|---|---|---|---|---|
| Barclays | Equal Weight | Equal Weight | Maintain | Oct 16, 2026 |
| Wells Fargo | Equal Weight | Equal Weight | Maintain | Oct 5, 2026 |
| RBC Capital | Outperform | Outperform | Maintain | Sep 24, 2026 |
| TD Cowen | Hold | Hold | Maintain | Sep 22, 2026 |
| Evercore ISI Group | In Line | In Line | Maintain | Sep 14, 2026 |
| UBS | Neutral | Neutral | Maintain | Aug 6, 2026 |
| Piper Sandler | Neutral | Neutral | Maintain | Aug 6, 2026 |
| JP Morgan | Underweight | Underweight | Maintain | Jul 15, 2026 |
| Bernstein | Underperform | Market Perform | Downgrade | Jun 3, 2026 |
| BNP Paribas | Underperform | Underperform | Maintain | Apr 9, 2026 |
| Deutsche Bank | Hold | Hold | Maintain | Mar 30, 2026 |
| Jefferies | Hold | Hold | Maintain | Jan 21, 2026 |
| Morgan Stanley | Underweight | Equal Weight | Downgrade | Jan 16, 2026 |
| Mizuho | Neutral | Neutral | Maintain | Oct 28, 2025 |
| Stifel | Hold | Hold | Maintain | Sep 3, 2025 |
| Argus Research | Hold | Hold | Maintain | Aug 14, 2025 |
| Goldman Sachs | Neutral | Sell | Upgrade | Jun 25, 2025 |
| Citigroup | Sell | Neutral | Downgrade | Apr 4, 2025 |
| B of A Securities | Underperform | Buy | Downgrade | Feb 13, 2025 |
| Credit Suisse | Underperform | Underperform | Maintain | Feb 16, 2023 |
| Exane BNP Paribas | Neutral | Neutral | Maintain | Nov 15, 2022 |
| BMO Capital | Outperform | Market Perform | Upgrade | Jun 22, 2022 |
| Guggenheim | Neutral | Buy | Downgrade | Dec 8, 2021 |
| DZ Bank | Hold | Buy | Downgrade | May 5, 2021 |
| CFRA | Hold | Hold | Maintain | Feb 13, 2020 |
| Bank of America | Neutral | Neutral | Maintain | Aug 9, 2019 |
| Piper Jaffray | Neutral | Underweight | Upgrade | May 31, 2019 |
| PiperJaffray | Underweight | Neutral | Downgrade | Apr 24, 2019 |
| Wolfe Research | Underperform | Peer Perform | Downgrade | Mar 29, 2019 |
| Argus | Hold | Buy | Downgrade | Feb 26, 2019 |
| Stifel Nicolaus | Hold | Buy | Downgrade | Feb 22, 2019 |
| Standpoint Research | Buy | Buy | Maintain | Dec 26, 2018 |
| Susquehanna | Negative | Neutral | Downgrade | Nov 2, 2018 |
| Societe Generale | Sell | Sell | Maintain | Mar 15, 2018 |
| Berenberg | Buy | Buy | Maintain | Jun 7, 2017 |
Named analyst price targets
Upside is calculated against the persisted current price $23.68. FMP does not supply a rating on these named-analyst rows.
| Firm | Analyst | 52W target | Price when posted | Upside | Date |
|---|---|---|---|---|---|
| Jefferies | Scott Marks | $21 | $22.43 | -11.3% | Oct 14, 2026 |
| RBC Capital | Nik Modi | $32 | $24.73 | +35.1% | Sep 17, 2026 |
| Barclays | Analyst unavailable | $26 | $24.96 | +9.8% | Aug 7, 2026 |
| Evercore ISI | David Palmer | $24 | $24.82 | +1.4% | Aug 6, 2026 |
| Evercore ISI | David Palmer | $23 | $25.74 | -2.9% | Jul 23, 2026 |
| Wells Fargo | Chris Carey | $25 | $25.3 | +5.6% | Jul 8, 2026 |
| Piper Sandler | Michael Lavery | $24 | $22.94 | +1.4% | Jun 25, 2026 |
| Bernstein | Alexia Howard | $21 | $23.33 | -11.3% | Jun 3, 2026 |
| Deutsche Bank | Analyst unavailable | $22 | $23.28 | -7.1% | May 7, 2026 |
| Piper Sandler | Analyst unavailable | $23 | $23.07 | -2.9% | May 7, 2026 |
| Morgan Stanley | Analyst unavailable | $22 | $21.89 | -7.1% | Apr 23, 2026 |
| BNP Paribas | Analyst unavailable | $18 | $23.27 | -24.0% | Apr 9, 2026 |
| Mizuho Securities | Analyst unavailable | $25 | $24.4 | +5.6% | Feb 23, 2026 |
| Morgan Stanley | Megan Alexander Clapp | $23 | $24.39 | -2.9% | Feb 17, 2026 |
| Barclays | Analyst unavailable | $25 | $24.32 | +5.6% | Feb 13, 2026 |
| Goldman Sachs | Analyst unavailable | $23 | $24.72 | -2.9% | Feb 12, 2026 |
| Jefferies | Scott Marks | $23 | $23.76 | -2.9% | Jan 20, 2026 |
| Morgan Stanley | Megan Clapp | $24 | $24.24 | +1.4% | Jan 16, 2026 |
| UBS | Peter Grom | $24 | $24.02 | +1.4% | Jan 14, 2026 |
| Piper Sandler | Analyst unavailable | $27 | $24.45 | +14.0% | Dec 15, 2025 |
| Barclays | Analyst unavailable | $24 | $24.58 | +1.4% | Oct 31, 2025 |
| UBS | Peter Grom | $25 | $24.6 | +5.6% | Oct 30, 2025 |
| Coker Palmer | Thomas Palmer | $25 | $24.38 | +5.6% | Oct 30, 2025 |
| Piper Sandler | Michael Lavery | $25 | $24.38 | +5.6% | Oct 30, 2025 |
| Mizuho Securities | John Baumgartner | $27 | $25.42 | +14.0% | Oct 28, 2025 |
| Morgan Stanley | Analyst unavailable | $28 | $25.14 | +18.2% | Oct 16, 2025 |
| UBS | Analyst unavailable | $27 | $25.06 | +14.0% | Oct 8, 2025 |
| UBS | Peter Grom | $28 | $26.93 | +18.2% | Sep 4, 2025 |
| Stifel Nicolaus | Matthew Smith | $28 | $26.5 | +18.2% | Sep 3, 2025 |
| Morgan Stanley | Analyst unavailable | $29 | $26.02 | +22.5% | Sep 3, 2025 |
| Mizuho Securities | John Baumgartner | $29 | $26.54 | +22.5% | May 28, 2025 |
| Piper Sandler | Michael Lavery | $35 | $35.27 | +47.8% | Nov 19, 2024 |
| Mizuho Securities | John Baumgartner | $41 | $33.89 | +73.1% | Oct 31, 2024 |
| Deutsche Bank | Steve Powers | $35 | $33.73 | +47.8% | Oct 31, 2024 |
| Goldman Sachs | Leah Jordan | $32 | $33.73 | +35.1% | Oct 30, 2024 |
| Piper Sandler | Michael Lavery | $41 | $34.06 | +73.1% | Oct 3, 2024 |
| Deutsche Bank | Stephen Powers | $40 | $35.24 | +68.9% | Aug 1, 2024 |
| Barclays | Andrew Lazar | $34 | $33.77 | +43.6% | Jul 19, 2024 |
| Wells Fargo | Chris Carey | $34 | $32.32 | +43.6% | Jun 27, 2024 |
| Piper Sandler | Michael Lavery | $42 | $35.92 | +77.4% | May 22, 2024 |
| Bernstein | Alexia Howard | $40 | $33.24 | +68.9% | Nov 14, 2023 |
| Stifel Nicolaus | Matthew Smith | $44 | $39.34 | +85.8% | Apr 24, 2023 |
| Morgan Stanley | Dara Mohsenian | $70 | $38.19 | +195.6% | Mar 22, 2023 |
| Wells Fargo | Analyst unavailable | $43 | $40.38 | +81.6% | Jan 3, 2023 |
| Morgan Stanley | Pamela Kaufman | $41 | $40.11 | +73.1% | Dec 20, 2022 |
| Deutsche Bank | Analyst unavailable | $49 | $39.48 | +106.9% | Dec 6, 2022 |
| BNP Paribas | Analyst unavailable | $39 | $37.16 | +64.7% | Nov 15, 2022 |
| Morgan Stanley | Pamela Kaufman | $37 | $35.78 | +56.3% | Oct 14, 2022 |
| Goldman Sachs | Jason English | $43 | $33.03 | +81.6% | Oct 9, 2022 |
| Credit Suisse | Analyst unavailable | $36 | $36.6 | +52.0% | Jul 28, 2022 |
| Stifel Nicolaus | Christopher Growe | $43 | $36.34 | +81.6% | Jul 28, 2022 |
| Mizuho Securities | John Baumgartner | $48 | $38.43 | +102.7% | Jul 18, 2022 |
| BMO Capital | Kenneth Zaslow | $46 | $43.61 | +94.3% | Apr 29, 2022 |
| Stifel Nicolaus | Christopher Growe | $45 | $42.88 | +90.0% | Apr 28, 2022 |
| Morgan Stanley | Pamela Kaufman | $38 | $37.68 | +60.5% | Mar 16, 2022 |
| Stifel Nicolaus | Christopher Growe | $41 | $39.73 | +73.1% | Feb 27, 2022 |
| Piper Sandler | Michael Lavery | $40 | $37.39 | +68.9% | Feb 17, 2022 |
| Guggenheim | Laurent Grandet | $35 | $36.24 | +47.8% | Feb 16, 2022 |
| Jefferies | Robert Dickerson | $40 | $36.24 | +68.9% | Feb 16, 2022 |
| Barclays | Andrew Lazar | $41 | $35.74 | +73.1% | Aug 5, 2021 |
| DZ BANK AG | Axel Herlinghaus | $44 | $40.72 | +85.8% | May 5, 2021 |
| Evercore ISI | David Palmer | $42 | $39.59 | +77.4% | Apr 30, 2021 |
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Start freeCompany context
Snapshot as of publicationThe Kraft Heinz Company, along with its subsidiaries, operates as a global entity focused on the manufacturing and marketing of a broad spectrum of food and beverage products. Its reach extends across key markets such as the United States, Canada, and the United Kingdom, as well as numerous other international territories. The company's diverse product offerings include popular condiments and sauces, a variety of cheese and dairy items, prepared meals, meat products, and refreshing beverages. Additionally, its portfolio features coffee, an assortment of healthy snacks, salad dressings, various spices and seasonings, and a range of other general grocery staples. Kraft Heinz employs a multi-faceted distribution strategy.…
Historical context
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Sources
- Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
- FN2 earnings calendar · 2025-01-29T00:04:08.037886+00:00
- Polygon adjusted daily market bars · 2026-10-18T12:10:42.856994+00:00
- Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-18T12:10:42.854108+00:00
Methodology
Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.
Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.
Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.
By FN2 Research · Updated · As of 2026-10-18. For educational purposes only; not investment advice.