The Kraft Heinz Company · KHC · FY2026 Q1 · Calendar Q2 2026

Kraft Heinz Q1 Beats on EPS and Revenue as Marketing Spend Climbs 37%

Kraft Heinz delivered a better-than-expected first quarter, beating EPS estimates by nearly 16% and revenue by 2.7%, driven by market-share gains and a 37% increase in marketing investment. Management reshuffled its portfolio framework—upgrading hydration to a 'Win Big' category while downgrading frozen to 'Hold'—and confirmed $600 million of capex remains largely undeployed as dry powder for the year. However, Q2 guidance points to a 3–5% revenue decline due to Easter timing, SNAP reductions, and inflation pressures, and the stock drifted 2.6% lower in the weeks following the report. With shares trading at $27.62, well above the analyst consensus target of $22.80, the market appears to be pricing in more upside than sell-side analysts currently see. The investment thesis hinges on whether the $600 million spend can sustain share gains and translate into a return to organic growth by…

Reported Before market openNASDAQConsumer Defensive $32.75B market cap
100quality score

Company context

Snapshot as of publication

The Kraft Heinz Company, along with its subsidiaries, operates as a global entity focused on the manufacturing and marketing of a broad spectrum of food and beverage products. Its reach extends across key markets such as the United States, Canada, and the United Kingdom, as well as numerous other international territories. The company's diverse product offerings include popular condiments and sauces, a variety of cheese and dairy items, prepared meals, meat products, and refreshing beverages. Additionally, its portfolio features coffee, an assortment of healthy snacks, salad dressings, various spices and seasonings, and a range of other general grocery staples. Kraft Heinz employs a multi-faceted distribution strategy.…

Earnings scorecard

Reported versus consensus
Reported EPS $0.58 Consensus $1
EPS surprise +15.8% Reported versus consensus
Reported revenue $6.05B Consensus $5.89B
Revenue surprise +2.7% Reported versus consensus

Earnings History

Estimate Beat Miss Match
KHC EPS earnings history estimate and actual scatter chart 8 reported fiscal quarters and 4 future estimate-only quarters. Q4 '23 estimate $0.77 Q4 '23 actual $0.78, match Q1 '24 estimate $0.69 Q1 '24 actual $0.69, match Q2 '24 estimate $0.73 Q2 '24 actual $0.78, beat Q3 '24 estimate $0.74 Q3 '24 actual $0.75, match Q2 '25 estimate $0.64 Q2 '25 actual $0.69, beat Q3 '25 estimate $0.58 Q3 '25 actual $0.61, beat Q4 '25 estimate $0.61 Q4 '25 actual $0.67, beat Q1 '26 estimate $0.50 Q1 '26 actual $0.58, beat Q2 '26 estimate $0.53 Q3 '26 estimate $0.47 Q4 '26 estimate $0.49 Q1 '27 estimate $0.53

Analyst Consensus ?

ConsensusHold35 ratings
Bullish411.4%
Neutral2057.2%
Bearish1131.4%

Analyst 52W Price Targets

$27.62Previous close
$18Low
$31.33Average
$70High

Latest persisted target per named analyst; persisted previous close from FN2's market snapshot as of Jul 30, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
Evercore ISI Group In Line In LineMaintainJul 23, 2026
UBS Neutral NeutralMaintainJul 16, 2026
JP Morgan Underweight UnderweightMaintainJul 15, 2026
Wells Fargo Equal Weight Equal WeightMaintainJul 8, 2026
Piper Sandler Neutral NeutralMaintainJun 25, 2026
Bernstein Underperform Market PerformDowngradeJun 3, 2026
BNP Paribas Underperform UnderperformMaintainApr 9, 2026
Deutsche Bank Hold HoldMaintainMar 30, 2026
Show 27 more rating actions

Named analyst price targets

Upside is calculated against the persisted previous close $27.62. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
Evercore ISIDavid Palmer$23$25.74 -16.7%Jul 23, 2026
Wells FargoChris Carey$25$25.3 -9.5%Jul 8, 2026
Piper SandlerMichael Lavery$24$22.94 -13.1%Jun 25, 2026
BernsteinAlexia Howard$21$23.33 -24.0%Jun 3, 2026
Deutsche BankAnalyst unavailable$22$23.28 -20.3%May 7, 2026
Piper SandlerAnalyst unavailable$23$23.07 -16.7%May 7, 2026
Morgan StanleyAnalyst unavailable$22$21.89 -20.3%Apr 23, 2026
BNP ParibasAnalyst unavailable$18$23.27 -34.8%Apr 9, 2026
Mizuho SecuritiesAnalyst unavailable$25$24.4 -9.5%Feb 23, 2026
Morgan StanleyMegan Alexander Clapp$23$24.39 -16.7%Feb 17, 2026
See 48 more

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Market reaction

prior-close to event-session close
Stock move +2.4% Event window
SPY move +1.4% Same window
Abnormal move +1.0% Stock minus SPY
Volume 2.0× Versus trailing sessions
Subsequent drift -2.6% Up to 20 sessions
KHCSPY benchmark

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Transcript intelligence

What changed

EPS of $0.58 beat the $0.501 consensus by 15.8%; revenue of $6.047B beat the $5.885B estimate by 2.7%. Marketing spend increased 37% year-over-year, supporting share gains in Heinz, Philadelphia, and mac & cheese. Portfolio categories were reclassified: hydration moved to 'Win Big,' frozen downgraded to 'Hold.' Q2 guidance implies a 3–5% revenue decline, citing Easter timing, SNAP headwinds, and inflation. $600 million of capex remains largely undeployed; maturing debt repayment expected in H2. The prior-quarter spin-off pause remains in effect; no update on timing or resumption criteria.

Guidance delta

Guidance sentiment was maintained, but Q2 outlook implies a 3–5% revenue decline driven by Easter timing, SNAP reductions, and inflation pressures. The long-term aspiration of returning to organic growth by 2027 remains unchanged. The $600 million investment program continues, with capex outlook now described as increasing.

Key takeaways

  • Q1 beat expectations with strong share gains and a 37% increase in marketing spend
  • Portfolio reclassification upgraded hydration to a 'Win Big' category and downgraded frozen to 'Hold'
  • Q2 guidance signals a 3–5% revenue decline due to Easter timing, SNAP headwinds, and inflation
  • $600 million of capex remains largely undeployed; maturing debt repayment expected in H2
  • Away-from-home channels and international markets (Indonesia, Western Europe) are key growth avenues

Management priorities

  • Deploy the $600 million investment across pricing, packaging, and commercial execution
  • Launch Power Mac & Cheese, Capri Sun Hydrate, Lunchables renovation, and Philadelphia Lactose Free
  • Expand away-from-home channel growth leveraging Heinz brand strength
  • Grow emerging markets, particularly Indonesia and Western Europe
  • Repay maturing debt in H2 while maintaining leverage around 3x EBITDA

Sources

  1. Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
  2. FN2 earnings calendar · 2026-07-26T00:37:12.209961+00:00
  3. Polygon adjusted daily market bars · 2026-07-30T11:11:06.927534+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-07-30T11:11:06.924439+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated . For educational purposes only; not investment advice.