The Clorox Company · CLX · FY2026 Q1 · Calendar Q4 2025
Clorox: ERP disruption eases as innovation targets H2 recovery
Clorox's earnings support a conditional recovery thesis: operational improvements and an H2 innovation pipeline could help restore demand and margins, but the evidence remains dependent on market-share recovery, execution, and cost control.
Earnings scorecard
Reported versus consensusMarket reaction
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What changed
The ERP transition moved from a major supply disruption toward an operational system, while management emphasized H2 innovation, demand creation, and expected back-half organic growth. Margin expectations remain constrained in the near term by ERP costs and trade spending.
Guidance delta
Maintained; management described low-single-digit organic sales decline in the front half and low-single-digit growth in the back half.
Key takeaways
- The new ERP system is operational, but implementation caused short-term out-of-stocks and market-share loss.
- Management's recovery plan centers on innovations across Glad, Brita, cat litter, trash bags, and Hidden Valley.
- Gross-margin expectations are at the lower end of the range because of ERP costs and higher trade spending, with expansion anticipated in the second half.
- The investment case still depends on regaining share while navigating value-seeking consumers, private label, tariffs, and commodity costs.
Management priorities
- Roll out H2 innovations across core categories
- Use the ERP system to improve demand planning and supply-chain control
- Increase advertising and retail-media investment with ROI-focused tools
- Pursue portfolio discipline while maintaining balance-sheet flexibility
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Analyst 52W Price Targets
Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Sep 29, 2026. Not an FN2 forecast.
Firm-level rating actions
FMP grade actions identify the grading firm, not a named analyst.
| Firm | Rating | Prior rating | Action | Date |
|---|---|---|---|---|
| Wells Fargo | Equal Weight | Equal Weight | Maintain | Sep 11, 2026 |
| Citigroup | Neutral | Neutral | Maintain | Sep 11, 2026 |
| UBS | Neutral | Neutral | Maintain | Aug 4, 2026 |
| JP Morgan | Underweight | Underweight | Maintain | Aug 4, 2026 |
| Evercore ISI Group | Underperform | Underperform | Maintain | Aug 4, 2026 |
| Jefferies | Hold | Buy | Downgrade | Jul 28, 2026 |
| Barclays | Underweight | Underweight | Maintain | Jul 21, 2026 |
| BNP Paribas | Neutral | Neutral | Maintain | Jul 20, 2026 |
| Morgan Stanley | Equal Weight | Equal Weight | Maintain | Apr 23, 2026 |
| Deutsche Bank | Hold | Hold | Maintain | Mar 30, 2026 |
| TD Cowen | Hold | Hold | Maintain | Jan 8, 2026 |
| Goldman Sachs | Sell | Sell | Maintain | Jan 7, 2026 |
| B of A Securities | Neutral | Neutral | Maintain | Oct 8, 2025 |
| DA Davidson | Neutral | Neutral | Maintain | Feb 5, 2025 |
| RBC Capital | Sector Perform | Sector Perform | Maintain | Jan 30, 2025 |
| Bernstein | Market Perform | Underperform | Upgrade | Oct 12, 2023 |
| Raymond James | Market Perform | Outperform | Downgrade | Oct 5, 2023 |
| Atlantic Equities | Neutral | Underweight | Upgrade | Aug 3, 2023 |
| Credit Suisse | Underperform | Underperform | Maintain | Nov 2, 2022 |
| Argus Research | Hold | Buy | Downgrade | Sep 3, 2021 |
| CFRA | Hold | Sell | Upgrade | Mar 4, 2020 |
| Bank of America | Neutral | Neutral | Maintain | Oct 3, 2019 |
| BMO Capital | Outperform | Outperform | Maintain | Nov 2, 2018 |
| Argus | Buy | Hold | Upgrade | Sep 25, 2018 |
| B. Riley FBR | Sell | Neutral | Downgrade | May 5, 2018 |
| Sterne Agee CRT | Neutral | Buy | Downgrade | Feb 26, 2016 |
| Sterne Agee | Neutral | Buy | Downgrade | Feb 26, 2016 |
| B. Riley Securities | Neutral | Neutral | Maintain | Feb 9, 2016 |
| Wellington Shields | Buy | Hold | Upgrade | Mar 18, 2013 |
Named analyst price targets
Upside is calculated against the persisted current price $81.42. FMP does not supply a rating on these named-analyst rows.
| Firm | Analyst | 52W target | Price when posted | Upside | Date |
|---|---|---|---|---|---|
| Deutsche Bank | Analyst unavailable | $98 | $101.27 | +20.4% | Aug 4, 2026 |
| UBS | Analyst unavailable | $105 | $100.55 | +29.0% | Aug 4, 2026 |
| Evercore ISI | Analyst unavailable | $99 | $100.72 | +21.6% | Aug 4, 2026 |
| Barclays | Lauren Lieberman | $84 | $98.26 | +3.2% | Aug 4, 2026 |
| Jefferies | Kaumil Gajrawala | $98 | $97.41 | +20.4% | Jul 28, 2026 |
| Evercore ISI | Javier Escalante | $98 | $93.62 | +20.4% | Jul 23, 2026 |
| Deutsche Bank | Analyst unavailable | $94 | $96.25 | +15.5% | Jul 22, 2026 |
| Morgan Stanley | Analyst unavailable | $97 | $88.25 | +19.1% | May 1, 2026 |
| Goldman Sachs | Bonnie Herzog | $83 | $87.73 | +1.9% | May 1, 2026 |
| Evercore ISI | Javier Escalante | $110 | $88.3 | +35.1% | May 1, 2026 |
| Deutsche Bank | Steve Powers | $91 | $96.44 | +11.8% | May 1, 2026 |
| UBS | Analyst unavailable | $96 | $96.44 | +17.9% | May 1, 2026 |
| Barclays | Analyst unavailable | $85 | $96.44 | +4.4% | May 1, 2026 |
| Jefferies | Kaumil Gajrawala | $139 | $100.34 | +70.7% | Apr 21, 2026 |
| RBC Capital | Analyst unavailable | $127 | $107.62 | +56.0% | Apr 9, 2026 |
| Wells Fargo | Analyst unavailable | $110 | $105.67 | +35.1% | Apr 8, 2026 |
| Wells Fargo | Chris Carey | $125 | $125.94 | +53.5% | Feb 17, 2026 |
| Redburn Partners | Analyst unavailable | $117 | $124.64 | +43.7% | Feb 13, 2026 |
| UBS | Peter Grom | $121 | $117.35 | +48.6% | Feb 4, 2026 |
| RBC Capital | Analyst unavailable | $132 | $116.62 | +62.1% | Feb 4, 2026 |
| Deutsche Bank | Analyst unavailable | $114 | $115.22 | +40.0% | Jan 23, 2026 |
| Wells Fargo | Analyst unavailable | $115 | $112.2 | +41.2% | Jan 23, 2026 |
| Barclays | Analyst unavailable | $109 | $109.26 | +33.9% | Jan 16, 2026 |
| UBS | Peter Grom | $115 | $110.64 | +41.2% | Jan 14, 2026 |
| Goldman Sachs | Analyst unavailable | $94 | $100.61 | +15.5% | Jan 7, 2026 |
| Wells Fargo | Analyst unavailable | $108 | $99.67 | +32.6% | Jan 5, 2026 |
| Morgan Stanley | Dara Mohsenian | $125 | $109.42 | +53.5% | Nov 4, 2025 |
| UBS | Peter Grom | $119 | $109.14 | +46.2% | Nov 4, 2025 |
| Wells Fargo | Analyst unavailable | $117 | $109.14 | +43.7% | Nov 4, 2025 |
| Jefferies | Kaumil Gajrawala | $152 | $109.14 | +86.7% | Nov 4, 2025 |
| UBS | Analyst unavailable | $128 | $118.82 | +57.2% | Oct 8, 2025 |
| Barclays | Analyst unavailable | $112 | $122.67 | +37.6% | Oct 1, 2025 |
| Barclays | Lauren Lieberman | $119 | $126.78 | +46.2% | Jul 15, 2025 |
| Barclays | Lauren Lieberman | $129 | $135.05 | +58.4% | May 7, 2025 |
| Evercore ISI | Javier Escalante | $140 | $135.05 | +71.9% | May 6, 2025 |
| Morgan Stanley | Dara Mohsenian | $150 | $135.05 | +84.2% | May 6, 2025 |
| Wells Fargo | Chris Carey | $142 | $133.64 | +74.4% | May 6, 2025 |
| Barclays | Lauren Lieberman | $139 | $145.63 | +70.7% | Mar 27, 2025 |
| Goldman Sachs | Bonnie Herzog | $132 | $159.56 | +62.1% | Oct 8, 2024 |
| Jefferies | Kaumil Gajrawala | $187 | $165.83 | +129.7% | Oct 1, 2024 |
| Barclays | Lauren Lieberman | $122 | $136.31 | +49.8% | Jul 19, 2024 |
| Wells Fargo | Chris Carey | $135 | $139.63 | +65.8% | May 2, 2024 |
| Jefferies | Kaumil Gajrawala | $145 | $150.52 | +78.1% | Mar 26, 2024 |
| RBC Capital | Nik Modi | $138 | $145.97 | +69.5% | Jan 30, 2024 |
| Raymond James | Olivia Tong | $185 | $124.69 | +127.2% | Oct 5, 2023 |
| J.P. Morgan | Ken Goldman | $153 | $155.1 | +87.9% | Sep 8, 2023 |
| Morgan Stanley | Analyst unavailable | $145 | $141 | +78.1% | Feb 3, 2023 |
| Raymond James | Analyst unavailable | $165 | $141 | +102.7% | Feb 3, 2023 |
| Jefferies | Analyst unavailable | $145 | $143.32 | +78.1% | Feb 1, 2023 |
| Wells Fargo | Analyst unavailable | $135 | $140.39 | +65.8% | Jan 3, 2023 |
| Deutsche Bank | Analyst unavailable | $151 | $146.7 | +85.5% | Dec 6, 2022 |
| Barclays | Analyst unavailable | $101 | $148.71 | +24.0% | Aug 19, 2022 |
| Raymond James | Olivia Tong | $160 | $143.89 | +96.5% | Jul 12, 2022 |
| D.A. Davidson | Analyst unavailable | $123 | $147.56 | +51.1% | May 3, 2022 |
| Morgan Stanley | Analyst unavailable | $137 | $143.28 | +68.3% | May 3, 2022 |
| Wells Fargo | Analyst unavailable | $130 | $143.28 | +59.7% | May 3, 2022 |
| Barclays | Lauren Lieberman | $117 | $148.34 | +43.7% | Apr 29, 2022 |
| Deutsche Bank | Steve Powers | $146 | $150.65 | +79.3% | Apr 24, 2022 |
| D.A. Davidson | Linda Bolton Weiser | $127 | $143.22 | +56.0% | Feb 8, 2022 |
| UBS | Peter Grom | $148 | $141.41 | +81.8% | Feb 4, 2022 |
| Bernstein | Callum Elliott | $155 | $166.99 | +90.4% | Feb 2, 2022 |
| Credit Suisse | Kaumil Gajrawala | $160 | $164.72 | +96.5% | Jan 26, 2022 |
| Jefferies | Kevin Grundy | $185 | $176.27 | +127.2% | Jan 5, 2022 |
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Start freeCompany context
Snapshot as of publicationThe Clorox Company is a global manufacturer and marketer of both consumer and professional products, operating through four distinct segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness division offers a range of cleaning solutions, including laundry additives and home care items under brand names such as Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409. It also supplies professional cleaning and disinfecting products via the CloroxPro and Clorox Healthcare brands, alongside professional food service goods from Hidden Valley. Additionally, this segment provides vitamins, minerals, and supplements (VMS) within the United States, marketed under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light labels. Dedicated to the U.S. market, the Household segment features cat litter products from Fresh Step and Scoop Away, food storage bags and wraps under the Glad brand, and grilling essentials like Kingsford charcoal.…
Historical context
All CLX earningsConsumer Defensive peers this season
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| GIS General Mills, Inc. | FY2027 Q1 · Calendar Q3 2026 | +4.6% | +1.0% | General Mills leans on mix, innovation and e-commerce amid pressure |
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| CPB Campbell Soup Company | FY2026 Q4 · Calendar Q3 2026 | +1.1% | -7.0% | Campbell’s leans on savings and innovation amid pressured demand |
| BF-A Brown-Forman Corporation | FY2027 Q1 · Calendar Q3 2026 | +3.0% | — | Brown-Forman holds FY27 outlook as RTD innovation offsets barrel pressure |
| BF-B Brown-Forman Corporation | FY2027 Q1 · Calendar Q3 2026 | 0.0% | — | Brown-Forman maintains FY27 outlook as innovation offsets pressure |
| DG Dollar General Corporation | FY2027 Q2 · Calendar Q3 2026 | +23.4% | +2.5% | Dollar General Raises FY2026 Outlook After Strong Q2 |
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Sources
- Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
- FN2 earnings calendar · 2026-07-26T00:37:12.209961+00:00
- Polygon adjusted daily market bars · 2026-09-29T00:20:59.893318+00:00
- Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-09-29T00:20:59.890537+00:00
Methodology
Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.
Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.
Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.
By FN2 Research · Updated · As of 2026-09-29. For educational purposes only; not investment advice.