Adobe Inc. · ADBE · FY2024 Q2 · Calendar Q2 2024

Adobe raises FY2024 guidance as AI adoption supports record ARR

The supplied analysis supports a constructive but conditional view: resilient demand, record net new ARR and broader AI adoption strengthened Adobe's near-term growth outlook, while the durability of Creative Cloud growth and the pace of AI monetization remain unproven.

Reported After market closeNASDAQTechnology $96.17B market cap
100quality score

Earnings scorecard

Reported versus consensus
Reported EPS $4.48 Consensus $4.39
EPS surprise +2.1% Reported versus consensus
Reported revenue $5.31B Consensus $5.29B
Revenue surprise +0.3% Reported versus consensus

Market reaction

event-close to next-session close
Stock move +14.5% Event window
SPY move +0.1% Same window
Abnormal move +14.5% Stock minus SPY
Volume 4.4× Versus trailing sessions
Subsequent drift +7.8% Up to 20 sessions
ADBESPY benchmark

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What changed

Compared with the prior quarter, Adobe's supplied analysis shows stronger operating momentum: Q2 revenue grew 11% year over year, net new ARR reached records in Digital Media and Document Cloud, and full-year revenue, ARR and EPS guidance was raised rather than maintained. The product roadmap also advanced through Firefly Services, Custom Models, Express for Business and broader AI features.

Guidance delta

Raised versus the prior quarter's maintained guidance; the current analysis says full-year revenue, ARR and EPS guidance increased.

Key takeaways

  • Adobe reported Q2 FY2024 revenue of $5.31 billion, up 11% year over year, according to the supplied transcript analysis.
  • The analysis highlights record Digital Media net new ARR of $487 million and Document Cloud net new ARR of $165 million.
  • Firefly, Acrobat AI Assistant, Adobe Express and Experience Cloud were identified as key AI-related growth areas.
  • Management's tone was confident, with continued product launches and expansion in emerging markets.
  • The guidance increase marks a more constructive outlook than the prior quarter's maintained guidance.

Management priorities

  • Expand generative-AI capabilities across Creative Cloud, Document Cloud and Experience Cloud.
  • Launch Express for Business with brand-control features.
  • Broaden Firefly Services and Custom Models for developers and enterprises.
  • Continue rolling out AI features across Photoshop, Illustrator, Premiere and Lightroom.
  • Invest in emerging-market go-to-market initiatives.

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Earnings History

Estimate Beat Miss Match
ADBE REVENUE earnings history estimate and actual scatter chart 10 reported fiscal quarters and 3 future estimate-only quarters. Q2 '24 estimate $5B Q2 '24 actual $5B, beat Q3 '24 estimate $5B Q3 '24 actual $5B, beat Q2 '25 estimate $6B Q2 '25 actual $6B, beat Q3 '25 estimate $6B Q3 '25 actual $6B, beat Q4 '25 estimate $6B Q4 '25 actual $6B, beat Q1 '26 estimate $6B Q1 '26 actual $6B, beat Q2 '26 estimate $6B Q2 '26 actual $7B, beat Q3 '26 estimate $7B Q3 '26 actual $7B, beat Q4 '26 estimate $7B Q1 '27 estimate $7B Q2 '27 estimate $7B
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Analyst Consensus ?

ConsensusHold63 ratings
Bullish2844.5%
Neutral2844.4%
Bearish711.1%

Analyst 52W Price Targets

$247.09Current
$190Low
$404.94Average
$730High

Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Oct 20, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
HSBC Hold BuyDowngradeOct 13, 2026
Wells Fargo Underweight OverweightDowngradeOct 12, 2026
DA Davidson Buy BuyMaintainSep 14, 2026
UBS Neutral NeutralMaintainSep 11, 2026
TD Cowen Hold HoldMaintainSep 11, 2026
Show 58 more rating actions

Named analyst price targets

Upside is calculated against the persisted current price $247.09. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
HSBCStephen Bersey$267$238.14 +8.1%Oct 13, 2026
Wells FargoAnalyst unavailable$225$242.27 -8.9%Oct 12, 2026
UBSAnalyst unavailable$255$246.62 +3.2%Sep 11, 2026
BMO CapitalAnalyst unavailable$270$245.82 +9.3%Sep 11, 2026
Evercore ISIAnalyst unavailable$250$248.93 +1.2%Sep 11, 2026
See 183 more

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Company context

Snapshot as of publication

Adobe Inc. stands as a prominent global software provider, delivering a diverse range of solutions. Its operations are structured into three primary business divisions: Digital Media, Digital Experience, and Publishing and Advertising. The Digital Media segment empowers individuals, teams, and enterprises to generate, disseminate, and amplify various forms of content through its array of products and services, including the cloud-native Document Cloud platform. Central to this segment is Creative Cloud, its subscription-based flagship, granting access to a comprehensive suite of creative tools. This division caters to a diverse range of users, from professional content creators and marketers to educators, communicators, and general consumers.…

Historical context

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Sources

  1. Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
  2. FN2 earnings calendar · 2024-11-11T06:39:45.180704+00:00
  3. Polygon adjusted daily market bars · 2026-10-20T02:10:43.189507+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-20T02:10:43.186790+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated · As of 2026-10-20. For educational purposes only; not investment advice.