Analyst Consensus ?
ConsensusHold57 ratings
Bullish3154.4%
Neutral2340.3%
Bearish35.3%
FN2 Earnings Intelligence
Wayfair Inc. complete analyst coverage
Wayfair Inc. (W) analyst consensus, price targets, and firm-level rating history from FN2 Research.
Analyst 52W Price Targets
$123.56Current
$20Low
$110.55Average
$375High
Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Nov 5, 2026. Not an FN2 forecast.
Firm-level rating actions
FMP grade actions identify the grading firm, not a named analyst.
| Firm | Rating | Prior rating | Action | Date |
|---|---|---|---|---|
| Gordon Haskett | Buy | Hold | Upgrade | Nov 4, 2026 |
| JP Morgan | Overweight | Overweight | Maintain | Nov 2, 2026 |
| RBC Capital | Sector Perform | Sector Perform | Maintain | Oct 23, 2026 |
| Piper Sandler | Overweight | Overweight | Maintain | Oct 20, 2026 |
| Baird | Neutral | Neutral | Maintain | Oct 8, 2026 |
| Mizuho | Outperform | Outperform | Maintain | Sep 29, 2026 |
| Citigroup | Buy | Buy | Maintain | Aug 14, 2026 |
| Bernstein | Outperform | Market Perform | Upgrade | Aug 14, 2026 |
| Wells Fargo | Overweight | Overweight | Maintain | Aug 5, 2026 |
| Wedbush | Neutral | Neutral | Maintain | Aug 5, 2026 |
| UBS | Buy | Buy | Maintain | Aug 5, 2026 |
| Truist Securities | Buy | Buy | Maintain | Aug 5, 2026 |
| TD Cowen | Hold | Hold | Maintain | Aug 5, 2026 |
| Needham | Buy | Buy | Maintain | Aug 5, 2026 |
| Guggenheim | Buy | Buy | Maintain | Aug 5, 2026 |
| Evercore ISI Group | Outperform | Outperform | Maintain | Aug 5, 2026 |
| BMO Capital | Market Perform | Market Perform | Maintain | Aug 5, 2026 |
| Canaccord Genuity | Buy | Buy | Maintain | May 1, 2026 |
| Jefferies | Hold | Hold | Maintain | Apr 30, 2026 |
| Stifel | Hold | Hold | Maintain | Feb 20, 2026 |
| Morgan Stanley | Overweight | Overweight | Maintain | Jan 15, 2026 |
| Barclays | Overweight | Equal Weight | Upgrade | Jan 7, 2026 |
| Oppenheimer | Outperform | Outperform | Maintain | Nov 12, 2025 |
| Raymond James | Strong Buy | Strong Buy | Maintain | Oct 29, 2025 |
| Goldman Sachs | Neutral | Neutral | Maintain | Oct 29, 2025 |
| Argus Research | Buy | Buy | Maintain | Oct 29, 2025 |
| Zelman & Assoc | Outperform | Outperform | Maintain | Aug 5, 2025 |
| B of A Securities | Neutral | Neutral | Maintain | Jun 13, 2025 |
| Loop Capital | Sell | Hold | Downgrade | May 14, 2025 |
| Deutsche Bank | Buy | Buy | Maintain | Nov 4, 2024 |
| Stephens & Co. | Overweight | Overweight | Maintain | Nov 2, 2023 |
| Credit Suisse | Outperform | Outperform | Maintain | Aug 4, 2023 |
| MoffettNathanson | Market Perform | Underperform | Upgrade | Jun 23, 2023 |
| DA Davidson | Buy | Buy | Maintain | Feb 24, 2023 |
| Cowen & Co. | Market Perform | Market Perform | Maintain | Feb 24, 2023 |
| Keybanc | Equal Weight | Sector Weight | Maintain | Jan 20, 2023 |
| Wolfe Research | Perform | Peer Perform | Maintain | Dec 15, 2022 |
| MKM Partners | Neutral | Neutral | Maintain | Oct 19, 2022 |
| Exane BNP Paribas | Neutral | Outperform | Downgrade | Jun 21, 2022 |
| BNP Paribas | Outperform | Outperform | Maintain | Jul 16, 2021 |
| William Blair | Outperform | Market Perform | Upgrade | Oct 9, 2020 |
| SunTrust Robinson Humphrey | Hold | Hold | Maintain | Jun 26, 2020 |
| CFRA | Hold | Hold | Maintain | May 5, 2020 |
| Buckingham Research | Buy | Buy | Maintain | Feb 27, 2020 |
| Berenberg | Sell | Sell | Maintain | Sep 20, 2019 |
| Stifel Nicolaus | Buy | Hold | Upgrade | Aug 22, 2019 |
| Argus | Hold | Hold | Maintain | Feb 28, 2019 |
| Buckingham | Buy | Buy | Maintain | Feb 25, 2019 |
| Bank of America | Neutral | Buy | Downgrade | Sep 13, 2018 |
| Moffett Nathanson | Buy | Buy | Maintain | Dec 4, 2017 |
| Maxim Group | Hold | Buy | Downgrade | Jun 19, 2017 |
| Longbow Research | Neutral | Neutral | Maintain | Jun 16, 2016 |
| Sterne Agee CRT | Neutral | Neutral | Maintain | Apr 6, 2016 |
| PiperJaffray | Overweight | Overweight | Maintain | Feb 25, 2016 |
| Pacific Crest | Equal Weight | Sector Weight | Maintain | Dec 8, 2015 |
| OTR Global | Sell | Negative | Maintain | Oct 2, 2015 |
| Janney Capital | Buy | Buy | Maintain | Oct 10, 2014 |
Named analyst price targets
Upside is calculated against the persisted current price $123.56. FMP does not supply a rating on these named-analyst rows.
| Firm | Analyst | 52W target | Price when posted | Upside | Date |
|---|---|---|---|---|---|
| Truist Financial | Youssef Squali | $160 | $123.56 | +29.5% | Nov 4, 2026 |
| Raymond James | Bobby Griffin | $135 | $123.02 | +9.3% | Nov 4, 2026 |
| Mizuho Securities | David Bellinger | $132 | $114.02 | +6.8% | Oct 29, 2026 |
| RBC Capital | Steven Shemesh | $96 | $113.76 | -22.3% | Oct 23, 2026 |
| Piper Sandler | Analyst unavailable | $135 | $111.98 | +9.3% | Oct 20, 2026 |
| Robert W. Baird | Analyst unavailable | $117 | $104.47 | -5.3% | Oct 8, 2026 |
| Piper Sandler | Peter Keith | $133 | $104.37 | +7.6% | Sep 30, 2026 |
| Bernstein | Nikhil Devnani | $125 | $101.13 | +1.2% | Aug 14, 2026 |
| Deutsche Bank | Analyst unavailable | $120 | $108.61 | -2.9% | Aug 5, 2026 |
| Robert W. Baird | Analyst unavailable | $116 | $112.18 | -6.1% | Aug 5, 2026 |
| Evercore ISI | Analyst unavailable | $130 | $111.88 | +5.2% | Aug 5, 2026 |
| Guggenheim | Steven Forbes | $135 | $116.08 | +9.3% | Aug 5, 2026 |
| BMO Capital | Brian Pitz | $115 | $116.08 | -6.9% | Aug 5, 2026 |
| Needham | Bernie McTernan | $133 | $116.08 | +7.6% | Aug 5, 2026 |
| Jefferies | Jonathan Matuszewski | $108 | $116.08 | -12.6% | Aug 4, 2026 |
| Truist Financial | Analyst unavailable | $135 | $117.42 | +9.3% | Aug 4, 2026 |
| RBC Capital | Analyst unavailable | $78 | $89.03 | -36.9% | Jul 29, 2026 |
| UBS | Analyst unavailable | $118 | $94.54 | -4.5% | Jul 29, 2026 |
| Truist Financial | Youssef Squali | $99 | $69.47 | -19.9% | Jun 8, 2026 |
| Guggenheim | Steven Forbes | $100 | $57.4 | -19.1% | May 20, 2026 |
| Robert W. Baird | Analyst unavailable | $76 | $65.48 | -38.5% | May 4, 2026 |
| Morgan Stanley | Analyst unavailable | $110 | $65.53 | -11.0% | May 1, 2026 |
| Goldman Sachs | Analyst unavailable | $79 | $65.34 | -36.1% | May 1, 2026 |
| UBS | Michael Lasser | $115 | $65.62 | -6.9% | May 1, 2026 |
| Canaccord Genuity | Analyst unavailable | $115 | $63.93 | -6.9% | May 1, 2026 |
| Cowen & Co. | Analyst unavailable | $75 | $63.93 | -39.3% | Apr 30, 2026 |
| RBC Capital | Analyst unavailable | $76 | $63.93 | -38.5% | Apr 30, 2026 |
| Mizuho Securities | David Bellinger | $110 | $73.47 | -11.0% | Feb 24, 2026 |
| Piper Sandler | Peter Keith | $125 | $84.02 | +1.2% | Feb 20, 2026 |
| Evercore ISI | Analyst unavailable | $100 | $85.96 | -19.1% | Feb 20, 2026 |
| Goldman Sachs | Analyst unavailable | $92 | $79.57 | -25.5% | Feb 20, 2026 |
| RBC Capital | Steven Shemesh | $92 | $79.57 | -25.5% | Feb 20, 2026 |
| Robert W. Baird | Analyst unavailable | $85 | $79.57 | -31.2% | Feb 20, 2026 |
| Truist Financial | Youssef Squali | $105 | $83.1 | -15.0% | Feb 20, 2026 |
| Stifel Nicolaus | Analyst unavailable | $89 | $79.57 | -28.0% | Feb 20, 2026 |
| Morgan Stanley | Simeon Gutman | $140 | $114.6 | +13.3% | Jan 15, 2026 |
| Goldman Sachs | Eric Sheridan | $104 | $119.05 | -15.8% | Jan 14, 2026 |
| Barclays | Seth Sigman | $123 | $109.6 | -0.5% | Jan 7, 2026 |
| Jefferies | Analyst unavailable | $94 | $101.41 | -23.9% | Dec 3, 2025 |
| RBC Capital | Steven Shemesh | $86 | $103.62 | -30.4% | Oct 30, 2025 |
| Mizuho Securities | Analyst unavailable | $130 | $106.52 | +5.2% | Oct 29, 2025 |
| BMO Capital | Brian Pitz | $110 | $106.52 | -11.0% | Oct 29, 2025 |
| Stifel Nicolaus | Mark Kelly | $100 | $106.87 | -19.1% | Oct 29, 2025 |
| Goldman Sachs | Analyst unavailable | $120 | $106.52 | -2.9% | Oct 29, 2025 |
| UBS | Analyst unavailable | $135 | $106.52 | +9.3% | Oct 29, 2025 |
| Guggenheim | Steven Forbes | $120 | $106.52 | -2.9% | Oct 29, 2025 |
| Needham | Bernie McTernan | $125 | $106.52 | +1.2% | Oct 29, 2025 |
| Barclays | Analyst unavailable | $104 | $106.52 | -15.8% | Oct 29, 2025 |
| Truist Financial | Analyst unavailable | $120 | $106.8 | -2.9% | Oct 28, 2025 |
| Deutsche Bank | Analyst unavailable | $75 | $86.37 | -39.3% | Oct 24, 2025 |
| UBS | Michael Lasser | $102 | $81.8 | -17.4% | Oct 17, 2025 |
| Truist Financial | Youssef Squali | $95 | $83.58 | -23.1% | Sep 25, 2025 |
| Stifel Nicolaus | Analyst unavailable | $68 | $73.68 | -45.0% | Aug 5, 2025 |
| BMO Capital | Analyst unavailable | $68 | $73.68 | -45.0% | Aug 5, 2025 |
| Wells Fargo | Zachary Fadem | $84 | $73.48 | -32.0% | Aug 5, 2025 |
| Gordon Haskett Capital Corporation | Analyst unavailable | $100 | $73.48 | -19.1% | Aug 4, 2025 |
| Piper Sandler | Analyst unavailable | $95 | $73.48 | -23.1% | Aug 4, 2025 |
| Truist Financial | Youssef Squali | $40 | $33.66 | -67.6% | May 2, 2025 |
| BMO Capital | Brian Pitz | $38 | $33.66 | -69.2% | May 2, 2025 |
| RBC Capital | Steven Shemesh | $25 | $29.25 | -79.8% | Apr 25, 2025 |
| Stifel Nicolaus | Mark Kelley | $46 | $42.52 | -62.8% | Feb 21, 2025 |
| Needham | Bernie McTernan | $50 | $41.93 | -59.5% | Nov 4, 2024 |
| Robert W. Baird | Colin Sebastian | $50 | $41.93 | -59.5% | Nov 4, 2024 |
| Mizuho Securities | David Bellinger | $60 | $41.93 | -51.4% | Nov 4, 2024 |
| Piper Sandler | Peter Keith | $63 | $45.01 | -49.0% | Oct 28, 2024 |
| Needham | Bernie McTernan | $60 | $47.89 | -51.4% | Oct 23, 2024 |
| Loop Capital Markets | Laura Champine | $55 | $51.67 | -55.5% | Sep 26, 2024 |
| Mizuho Securities | David Bellinger | $65 | $47.35 | -47.4% | Sep 16, 2024 |
| RBC Capital | Steven Shemesh | $53 | $47.72 | -57.1% | Aug 2, 2024 |
| Barclays | Seth Sigman | $58 | $49.12 | -53.1% | Jul 26, 2024 |
| Loop Capital Markets | Laura Champine | $50 | $51.83 | -59.5% | Jun 21, 2024 |
| Argus Research | John Staszak | $83 | $71.06 | -32.8% | May 16, 2024 |
| RBC Capital | Steven Shemesh | $65 | $63.59 | -47.4% | May 6, 2024 |
| BMO Capital | Brian Pitz | $61 | $60.87 | -50.6% | May 3, 2024 |
| Piper Sandler | Peter Keith | $91 | $61.88 | -26.4% | May 3, 2024 |
| Truist Financial | Youssef Squali | $70 | $57.67 | -43.3% | May 2, 2024 |
| Evercore ISI | Oliver Wintermantel | $80 | $62.41 | -35.3% | Apr 4, 2024 |
| Loop Capital Markets | Laura Champine | $65 | $65.85 | -47.4% | Apr 2, 2024 |
| Mizuho Securities | David Bellinger | $72 | $60.23 | -41.7% | Mar 18, 2024 |
| Raymond James | Bobby Griffin | $65 | $52.01 | -47.4% | Feb 16, 2024 |
| Morgan Stanley | Simeon Gutman | $80 | $51.74 | -35.3% | Jan 16, 2024 |
| Oppenheimer | Brian Nagel | $100 | $70.46 | -19.1% | Aug 18, 2023 |
| Needham | Anna Andreeva | $100 | $74.76 | -19.1% | Aug 11, 2023 |
| UBS | Atul Maheswari | $110 | $83.25 | -11.0% | Aug 7, 2023 |
| Needham | Anna Andreeva | $70 | $36.58 | -43.3% | Feb 24, 2023 |
| Wells Fargo | Analyst unavailable | $30 | $34.83 | -75.7% | Jan 5, 2023 |
| Citigroup | Analyst unavailable | $50 | $40.73 | -59.5% | Dec 13, 2022 |
| MoffettNathanson | Analyst unavailable | $20 | $40.55 | -83.8% | Nov 15, 2022 |
| Wedbush | Seth Basham | $60 | $55.71 | -51.4% | Aug 24, 2022 |
| Piper Sandler | Peter Keith | $55 | $64.44 | -55.5% | Aug 3, 2022 |
| Stifel Nicolaus | Scott Devitt | $55 | $45.44 | -55.5% | Jul 26, 2022 |
| Stifel Nicolaus | Scott Devitt | $60 | $55.31 | -51.4% | Jul 11, 2022 |
| Wells Fargo | Zachary Fadem | $65 | $66.78 | -47.4% | May 6, 2022 |
| Wedbush | Seth Basham | $85 | $76.28 | -31.2% | Apr 27, 2022 |
| J.P. Morgan | Analyst unavailable | $70 | $81.29 | -43.3% | Apr 26, 2022 |
| Morgan Stanley | Simeon Gutman | $90 | $85.23 | -27.2% | Apr 25, 2022 |
| Evercore ISI | Oliver Wintermantel | $140 | $131.19 | +13.3% | Feb 25, 2022 |
| Guggenheim | Steven Forbes | $175 | $131.19 | +41.6% | Feb 25, 2022 |
| RBC Capital | Steven Shemesh | $137 | $131.19 | +10.9% | Feb 25, 2022 |
| D.A. Davidson | Tom Forte | $165 | $127.07 | +33.5% | Feb 24, 2022 |
| Stifel Nicolaus | Scott Devitt | $130 | $127.07 | +5.2% | Feb 24, 2022 |
| Canaccord Genuity | Maria Ripps | $220 | $127.07 | +78.1% | Feb 24, 2022 |
| Bank of America Securities | Curtis Nagle | $105 | $122.45 | -15.0% | Feb 22, 2022 |
| Piper Sandler | Peter Keith | $200 | $128.09 | +61.9% | Feb 18, 2022 |
| Jefferies | Jonathan Matuszewski | $149 | $142.21 | +20.6% | Feb 14, 2022 |
| Gordon Haskett Capital Corporation | Charles Grom | $150 | $147.77 | +21.4% | Feb 10, 2022 |
| Morgan Stanley | Simeon Gutman | $145 | $162.33 | +17.4% | Jan 18, 2022 |
| Wedbush | Seth Basham | $160 | $170.26 | +29.5% | Jan 5, 2022 |
| Citigroup | Nicholas Jones CFA | $200 | $244.2 | +61.9% | Nov 8, 2021 |
| Oppenheimer | Brian Nagel | $395 | $299.69 | +219.7% | May 12, 2021 |
| Wolfe Research | Greg Badishkanian | $375 | $305.49 | +203.5% | May 7, 2021 |
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