Rollins, Inc. · ROL · FY2026 Q3 · Calendar Q4 2026

Rollins lowers growth outlook as AI search pressures residential demand

Rollins' resilient recurring base, door-to-door channels, and cash generation provide support, but the current evidence is mixed: AI/LLM-driven changes to residential lead generation have weakened near-term growth and prompted lower guidance.

Reported After market closeNYSEIndustrials $16.09B market cap
100quality score

Earnings scorecard

Reported versus consensus
Reported EPS $0.34 Consensus $0.34
EPS surprise -1.4% Reported versus consensus
Reported revenue $1.09B Consensus $1.11B
Revenue surprise -1.4% Reported versus consensus

Market reaction

event-close to next-session close
Stock move +5.6% Event window
SPY move -1.2% Same window
Abnormal move +6.7% Stock minus SPY
Volume 1.6× Versus trailing sessions
Subsequent drift 0.0% Up to 20 sessions
ROLSPY benchmark

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What changed

The main change was a lowered full-year organic-growth outlook to 4%-6%, following residential acquisition pressure attributed to AI/LLM search fragmentation. Management also detailed a three-priority digital acquisition response and reported seven Q3 acquisitions totaling $27 million.

Guidance delta

Full-year organic growth guidance was lowered to 4%-6% from 6%; incremental margin expectations range from slightly positive to 10%.

Key takeaways

  • Q3 revenue growth was 6.2%, but residential customer acquisition weakened as AI and LLM search fragmented lead generation.
  • HomeTeam and Fox door-to-door channels delivered double-digit growth, while the recurring residential base remained healthy.
  • Management is responding with better local digital visibility, pricing transparency, expanded AI-platform advertising, and disciplined marketing tests.

Management priorities

  • Improve local search visibility and pricing transparency.
  • Test and reallocate marketing spend, including paid advertising on ChatGPT and Google Gemini.
  • Maintain cost discipline while pursuing accretive acquisitions and returning capital through dividend growth and share repurchases.

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Earnings History

Estimate Beat Miss Match
ROL REVENUE earnings history estimate and actual scatter chart 10 reported fiscal quarters and 4 future estimate-only quarters. Q2 '24 estimate $895M Q2 '24 actual $892M, miss Q3 '24 estimate $818M Q3 '24 actual $916M, beat Q2 '25 estimate $989M Q2 '25 actual $1,000M, beat Q3 '25 estimate $1B Q3 '25 actual $1B, beat Q4 '25 estimate $927M Q4 '25 actual $913M, miss Q1 '26 estimate $895M Q1 '26 actual $906M, beat Q2 '26 estimate $1B Q2 '26 actual $1B, miss Q3 '26 estimate $1B Q3 '26 actual $1B, miss Q4 '26 estimate $988M Q1 '27 estimate $984M Q2 '27 estimate $1B Q3 '27 estimate $1B
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Analyst Consensus ?

ConsensusHold23 ratings
Bullish626.1%
Neutral1565.2%
Bearish28.7%

Analyst 52W Price Targets

$35.31Current
$27Low
$49.73Average
$72High

Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Oct 22, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
Canaccord Genuity Hold HoldMaintainOct 19, 2026
Bernstein Market Perform Market PerformMaintainOct 19, 2026
Citigroup Neutral NeutralMaintainOct 15, 2026
UBS Neutral NeutralMaintainOct 14, 2026
Morgan Stanley Overweight OverweightMaintainOct 13, 2026
Show 18 more rating actions

Named analyst price targets

Upside is calculated against the persisted current price $35.31. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
Canaccord GenuityBrian McNamara$36$32.83 +2.0%Oct 19, 2026
BernsteinConnor Cerniglia$35$33.45 -0.9%Oct 19, 2026
UBSAnalyst unavailable$36$32.15 +2.0%Oct 14, 2026
Wells FargoJason Hass$27$30.59 -23.5%Sep 29, 2026
Piper SandlerAnalyst unavailable$33$32.49 -6.5%Sep 23, 2026
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Company context

Snapshot as of publication

Rollins, Inc. operates a network of subsidiaries that specialize in delivering pest and wildlife management solutions to a diverse clientele, encompassing both homeowners and commercial enterprises, throughout the United States and globally. For residential properties, the company offers comprehensive pest control, safeguarding homes from prevalent invaders such as rodents, insects, and other nuisance animals. Furthermore, it devises tailored pest management strategies for various business sectors, including healthcare, foodservice, and logistics. Beyond standard pest solutions, Rollins, Inc. also provides a range of termite defense options, from conventional treatments to baiting systems, alongside other complementary services. The firm serves its customers directly through its own operations as well as through its extensive franchisee network. Established in 1948, Rollins, Inc. maintains its headquarters in Atlanta, Georgia.

Historical context

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Sources

  1. Earnings call transcript and parsed analysis · 2026-10-22T17:10:15.128297+00:00
  2. FN2 earnings calendar · 2026-10-22T01:23:13.354406+00:00
  3. Polygon adjusted daily market bars · 2026-10-22T21:10:42.958499+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-22T21:10:42.955836+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated · As of 2026-10-22. For educational purposes only; not investment advice.