Rockwell Automation, Inc. · ROK · FY2025 Q2 · Calendar Q2 2025
Rockwell expands margins as automation demand offsets softer volumes
The supplied call analysis supports a constructive but qualified view: cost controls, automation demand and software initiatives were positive, while lower organic sales, tariff exposure and Lifecycle Services delays temper the outlook.
Earnings scorecard
Reported versus consensusMarket reaction
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Transcript intelligence
What changed
Management described stronger automation and data-center power-distribution demand, quantified second-half tariff exposure at $125 million, expanded OTTO production plans to Milwaukee, and introduced a GenAI copilot for FactoryTalk Design Studio.
Guidance delta
Organic-sales guidance was maintained; management raised full-year EPS guidance to a $9.70 midpoint and lifted the segment-margin target to 20%.
Key takeaways
- Management highlighted 20.4% segment margin and strong cost discipline in Q2.
- Organic sales declined 4% year over year, while pricing actions largely offset tariff impacts and the full-year organic-sales range was unchanged.
- E-commerce and warehouse automation grew about 45% year over year; Lifecycle Services faced project delays despite a 1.07 book-to-bill ratio.
- The cost-reduction program delivered $155 million of savings in the first half, with a full-year target above $250 million.
Management priorities
- Scale US production of OTTO autonomous mobile robots
- Launch FactoryTalk Design Studio features including a GenAI copilot
- Continue SKU rationalization and cost-out initiatives
- Pursue market share in motor control center and power distribution solutions
- Use the Clearpath acquisition to broaden autonomous-robot offerings
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Analyst 52W Price Targets
Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Oct 7, 2026. Not an FN2 forecast.
Firm-level rating actions
FMP grade actions identify the grading firm, not a named analyst.
| Firm | Rating | Prior rating | Action | Date |
|---|---|---|---|---|
| Morgan Stanley | Overweight | Overweight | Maintain | Sep 2, 2026 |
| DA Davidson | Neutral | Neutral | Maintain | Aug 21, 2026 |
| Bernstein | Market Perform | Market Perform | Maintain | Aug 14, 2026 |
| Evercore ISI Group | In Line | In Line | Maintain | Aug 5, 2026 |
| Citigroup | Buy | Buy | Maintain | Aug 5, 2026 |
| TD Cowen | Hold | Hold | Maintain | May 13, 2026 |
| Wells Fargo | Equal Weight | Equal Weight | Maintain | May 6, 2026 |
| Keybanc | Overweight | Overweight | Maintain | May 6, 2026 |
| JP Morgan | Neutral | Neutral | Maintain | May 6, 2026 |
| Barclays | Overweight | Overweight | Maintain | May 6, 2026 |
| Jefferies | Hold | Buy | Downgrade | Mar 31, 2026 |
| Baird | Outperform | Outperform | Maintain | Mar 30, 2026 |
| Mizuho | Neutral | Neutral | Maintain | Feb 6, 2026 |
| Oppenheimer | Perform | Outperform | Downgrade | Jan 20, 2026 |
| Goldman Sachs | Neutral | Sell | Upgrade | Dec 16, 2025 |
| B of A Securities | Buy | Buy | Maintain | Nov 20, 2025 |
| Stephens & Co. | Overweight | Overweight | Maintain | Jul 16, 2025 |
| Loop Capital | Hold | Hold | Maintain | May 15, 2025 |
| UBS | Neutral | Buy | Downgrade | Nov 13, 2024 |
| Berenberg | Hold | Buy | Downgrade | Mar 6, 2024 |
| Daiwa Capital | Buy | Outperform | Maintain | Feb 1, 2024 |
| Wolfe Research | Peer Perform | Underperform | Upgrade | Jul 11, 2023 |
| Deutsche Bank | Hold | Hold | Maintain | Apr 12, 2023 |
| Cowen & Co. | Underperform | Underperform | Maintain | Jan 30, 2023 |
| Credit Suisse | Neutral | Neutral | Maintain | Nov 3, 2022 |
| Argus Research | Buy | Buy | Maintain | Aug 17, 2022 |
| HSBC | Hold | Hold | Maintain | May 10, 2022 |
| Rosenblatt | Neutral | Neutral | Maintain | May 3, 2021 |
| Gordon Haskett | Buy | Hold | Upgrade | Mar 25, 2020 |
| Gabelli & Co. | Hold | Buy | Downgrade | Nov 13, 2019 |
| Bank of America | Neutral | Neutral | Maintain | Nov 13, 2019 |
| BMO Capital | Outperform | Outperform | Maintain | Apr 26, 2019 |
| Vertical Research | Hold | Buy | Downgrade | Apr 26, 2018 |
| Stifel Nicolaus | Hold | Hold | Maintain | Apr 26, 2018 |
| Stifel | Hold | Hold | Maintain | Apr 26, 2018 |
| FBR Capital | Perform | Market Perform | Maintain | May 11, 2016 |
| Ladenburg Thalmann | Hold | Buy | Downgrade | Apr 28, 2016 |
| CLSA | Underperform | Outperform | Downgrade | Nov 11, 2015 |
| Nomura | Neutral | Neutral | Maintain | Sep 17, 2015 |
| Buckingham Research | Neutral | Neutral | Maintain | Sep 5, 2014 |
| BB&T Capital | Hold | Hold | Maintain | Dec 18, 2013 |
Named analyst price targets
Upside is calculated against the persisted current price $441.9. FMP does not supply a rating on these named-analyst rows.
| Firm | Analyst | 52W target | Price when posted | Upside | Date |
|---|---|---|---|---|---|
| Wells Fargo | Stephen Tusa | $426 | $432.93 | -3.6% | Sep 24, 2026 |
| Morgan Stanley | Christopher Snyder | $545 | $420.63 | +23.3% | Sep 2, 2026 |
| D.A. Davidson | Chris Dankert | $490 | $434.66 | +10.9% | Aug 21, 2026 |
| Bernstein | Analyst unavailable | $514 | $449.53 | +16.3% | Aug 14, 2026 |
| Evercore ISI | Analyst unavailable | $485 | $458.14 | +9.8% | Aug 5, 2026 |
| Robert W. Baird | Analyst unavailable | $514 | $445.23 | +16.3% | Aug 5, 2026 |
| D.A. Davidson | Chris Dankert | $500 | $463.57 | +13.1% | Jun 15, 2026 |
| Bernstein | Analyst unavailable | $501 | $460.47 | +13.4% | Jun 9, 2026 |
| Mizuho Securities | Brett Linzey | $445 | $435.93 | +0.7% | May 6, 2026 |
| KeyBanc | Analyst unavailable | $510 | $435.93 | +15.4% | May 6, 2026 |
| Morgan Stanley | Christopher Snyder | $525 | $435.93 | +18.8% | May 6, 2026 |
| Barclays | Analyst unavailable | $480 | $435.93 | +8.6% | May 6, 2026 |
| Morgan Stanley | Analyst unavailable | $460 | $415.02 | +4.1% | Feb 8, 2026 |
| KeyBanc | Analyst unavailable | $470 | $418.1 | +6.4% | Feb 6, 2026 |
| Robert W. Baird | Analyst unavailable | $430 | $418.45 | -2.7% | Feb 6, 2026 |
| Mizuho Securities | Analyst unavailable | $400 | $406.7 | -9.5% | Feb 6, 2026 |
| Barclays | Analyst unavailable | $450 | $413.36 | +1.8% | Jan 7, 2026 |
| Wells Fargo | Joseph O'Dea | $410 | $413.36 | -7.2% | Jan 7, 2026 |
| Goldman Sachs | Joe Ritchie | $448 | $401.78 | +1.4% | Dec 16, 2025 |
| Jefferies | Analyst unavailable | $470 | $400.61 | +6.4% | Dec 10, 2025 |
| Robert W. Baird | Analyst unavailable | $402 | $371.26 | -9.0% | Nov 21, 2025 |
| Oppenheimer | Noah Kaye | $391 | $366.53 | -11.5% | Nov 7, 2025 |
| Oppenheimer | Analyst unavailable | $365 | $340.46 | -17.4% | Oct 14, 2025 |
| Barclays | Julian Mitchell | $370 | $349.01 | -16.3% | Aug 14, 2025 |
| Wells Fargo | Joseph O'Dea | $345 | $332.59 | -21.9% | Aug 8, 2025 |
| KeyBanc | Ken Newman | $380 | $336.49 | -14.0% | Aug 7, 2025 |
| Barclays | Julian Mitchell | $280 | $269.28 | -36.6% | Mar 26, 2025 |
| Barclays | Julian Mitchell | $285 | $281.31 | -35.5% | Jan 8, 2025 |
| KeyBanc | Ken Newman | $345 | $295.42 | -21.9% | Dec 9, 2024 |
| Morgan Stanley | Chris Snyder | $320 | $256.92 | -27.6% | Sep 6, 2024 |
| Bank of America Securities | Andrew Obin | $270 | $249.16 | -38.9% | Aug 8, 2024 |
| Oppenheimer | Noah Kaye | $270 | $249.16 | -38.9% | Aug 8, 2024 |
| Mizuho Securities | Brett Linzey | $245 | $249.16 | -44.6% | Aug 8, 2024 |
| Redburn Partners | Richard Radbourne | $256 | $264.07 | -42.1% | Jul 8, 2024 |
| Loop Capital Markets | Chris Dankert | $290 | $268.92 | -34.4% | May 14, 2024 |
| Jefferies | Saree Boroditsky | $280 | $272.04 | -36.6% | May 7, 2024 |
| Daiwa | Jairam Nathan | $310 | $263.01 | -29.8% | Feb 1, 2024 |
| Wells Fargo | Joseph O'Dea | $357 | $305.3 | -19.2% | Dec 19, 2023 |
| Oppenheimer | Noah Kaye | $300 | $283.41 | -32.1% | Apr 28, 2023 |
| Morgan Stanley | Joshua Pokrzywinski | $335 | $293.65 | -24.2% | Feb 14, 2023 |
| Morgan Stanley | Analyst unavailable | $284 | $265.9 | -35.7% | Jan 6, 2023 |
| Wells Fargo | Analyst unavailable | $233 | $259.74 | -47.3% | Jan 5, 2023 |
| Goldman Sachs | Analyst unavailable | $238 | $256.59 | -46.1% | Dec 15, 2022 |
| Citigroup | Analyst unavailable | $297 | $259.81 | -32.8% | Dec 9, 2022 |
| Barclays | Analyst unavailable | $206 | $222.51 | -53.4% | Oct 3, 2022 |
| Argus Research | Analyst unavailable | $290 | $254.4 | -34.4% | Aug 17, 2022 |
| Credit Suisse | Analyst unavailable | $246 | $238.55 | -44.3% | Jul 28, 2022 |
| Wells Fargo | Analyst unavailable | $213 | $240.46 | -51.8% | Jul 28, 2022 |
| Citigroup | Analyst unavailable | $274 | $240.46 | -38.0% | Jul 28, 2022 |
| Mizuho Securities | Analyst unavailable | $200 | $206.35 | -54.7% | Jul 18, 2022 |
| Deutsche Bank | Analyst unavailable | $212 | $194.01 | -52.0% | Jul 13, 2022 |
| Morgan Stanley | Joshua Pokrzywinski | $260 | $200.01 | -41.2% | Jul 6, 2022 |
| Wells Fargo | Analyst unavailable | $190 | $197.64 | -57.0% | Jun 29, 2022 |
| Barclays | Analyst unavailable | $200 | $195.43 | -54.7% | May 24, 2022 |
| Stephens | Analyst unavailable | $250 | $218.21 | -43.4% | May 4, 2022 |
| Morgan Stanley | Analyst unavailable | $325 | $217.68 | -26.5% | May 4, 2022 |
| Credit Suisse | Analyst unavailable | $256 | $217.48 | -42.1% | May 4, 2022 |
| Citigroup | Analyst unavailable | $310 | $219.78 | -29.8% | May 4, 2022 |
| Barclays | Analyst unavailable | $220 | $213.74 | -50.2% | May 4, 2022 |
| Robert W. Baird | Robert Mason | $310 | $217.17 | -29.8% | May 4, 2022 |
| Goldman Sachs | Joe Ritchie | $294 | $284.6 | -33.5% | Jan 28, 2022 |
| Bernstein | Brendan Luecke | $378 | $328.82 | -14.5% | Jan 10, 2022 |
| Deutsche Bank | Nicole Deblase | $340 | $328.82 | -23.1% | Jan 10, 2022 |
| Argus Research | John Eade | $390 | $341.24 | -11.7% | Dec 14, 2021 |
| Berenberg Bank | Phil Buller | $390 | $343.55 | -11.7% | Nov 24, 2021 |
| Loop Capital Markets | Chris Dankert | $315 | $340.57 | -28.7% | Nov 17, 2021 |
| UBS | Markus Mittermaier | $338 | $336.49 | -23.5% | Nov 5, 2021 |
| Oppenheimer | Noah Kaye | $360 | $336.78 | -18.5% | Nov 3, 2021 |
| Stephens | Robert McCarthy | $300 | $295.96 | -32.1% | Jul 28, 2021 |
| HSBC | Puneet Garg | $285 | $290.66 | -35.5% | Jul 15, 2021 |
| Cowen & Co. | Joseph C Giordano | $205 | $257.32 | -53.6% | May 3, 2021 |
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Start freeCompany context
Snapshot as of publicationRockwell Automation, Inc., established in 1903 and headquartered in Milwaukee, Wisconsin, is a global leader in providing industrial automation and digital transformation solutions. The company's operations are segmented into three key areas: Intelligent Devices, Software & Control, and Lifecycle Services. The Intelligent Devices segment offers various hardware products such as drives, motion control systems, safety and sensing equipment, industrial components, and customized configurations. The Software & Control division provides essential control and visualization software and accompanying hardware, information management platforms, digital twin and simulation tools, and network and cybersecurity infrastructure.…
Historical context
All ROK earningsIndustrials peers this season
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Sources
- Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
- FN2 earnings calendar · 2025-04-24T19:23:39.479632+00:00
- Polygon adjusted daily market bars · 2026-10-07T19:20:43.204914+00:00
- Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-07T19:20:43.202135+00:00
Methodology
Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.
Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.
Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.
By FN2 Research · Updated · As of 2026-10-07. For educational purposes only; not investment advice.