Philip Morris International Inc. · PM · FY2025 Q1 · Calendar Q2 2025

PM Q1: Smoke-Free Growth Supports Guidance, Risks Remain

The supplied analysis supports a constructive but conditional view: smoke-free adoption, pricing, scale, and product launches are supporting growth and margins, while ZYN supply constraints, regulation, mix, and macro uncertainty remain key tests.

Reported Before market openNYSEConsumer Defensive $313.58B market cap
70quality score

Earnings scorecard

Reported versus consensus
Reported EPS — Consensus $1.61
EPS surprise — Reported versus consensus
Reported revenue — Consensus $9.08B
Revenue surprise — Reported versus consensus

Market reaction

prior-close to event-session close
Stock move +2.4% Event window
SPY move +1.5% Same window
Abnormal move +0.9% Stock minus SPY
Volume 1.3× Versus trailing sessions
Subsequent drift +3.9% Up to 20 sessions
PMSPY benchmark

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Transcript intelligence

What changed

Management maintained full-year guidance while raising the 2025 US ZYN shipment outlook to 800-840 million cans. The quarter also highlighted continued investment in smoke-free products, US capacity, distribution, and cost savings.

Guidance delta

Maintained; full-year EPS guidance was reaffirmed, with targeted growth of 10.5%-12.5% and a target of $7.36-$7.49.

Key takeaways

  • Smoke-free products generated 20% organic net revenue growth and lifted gross margin above 70%.
  • IQOS delivered approximately 9.4% IMS growth despite EU flavor-ban annualization.
  • ZYN shipments grew 53% year over year, and the US shipment outlook was raised to 800-840 million cans for 2025.
  • Organic margin expanded 340 basis points, supported by pricing, scale, and product mix.

Management priorities

  • Roll out ILUMA i and new Terea, Levia, and Delia consumables
  • Expand ZYN production capacity in Kentucky and Colorado
  • Advance the multi-category growth strategy across Europe and emerging markets
  • Pursue $2 billion in cost savings by 2026

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Earnings History

Estimate Beat Miss Match
PM EPS earnings history estimate and actual scatter chart 9 reported fiscal quarters and 4 future estimate-only quarters. Q1 '24 estimate $1.41 Q1 '24 actual $1.50, beat Q2 '24 estimate $1.57 Q2 '24 actual $1.59, beat Q3 '24 estimate $1.82 Q3 '24 actual $1.91, beat Q2 '25 estimate $1.86 Q2 '25 actual $1.91, beat Q3 '25 estimate $2.09 Q3 '25 actual $2.24, beat Q4 '25 estimate $1.70 Q4 '25 actual $1.70, match Q1 '26 estimate $1.86 Q1 '26 actual $1.96, beat Q2 '26 estimate $2.05 Q2 '26 actual $2.20, beat Q3 '26 estimate $2.30 Q4 '26 estimate $1.97 Q1 '27 estimate $2.08 Q2 '27 estimate $2.42
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Analyst Consensus ?

ConsensusBuy25 ratings
Bullish1768.0%
Neutral728.0%
Bearish14.0%

Analyst 52W Price Targets

$201.19Current
$99Low
$158.92Average
$225High

Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Oct 10, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
UBS Neutral NeutralMaintainSep 23, 2026
Citigroup Buy BuyMaintainJul 30, 2026
Barclays Overweight OverweightMaintainJul 29, 2026
Stifel Buy BuyMaintainJul 23, 2026
Needham Buy BuyMaintainJul 23, 2026
Morgan Stanley Overweight OverweightMaintainJul 23, 2026
Jefferies Hold BuyDowngradeJan 20, 2026
JP Morgan Overweight OverweightMaintainNov 26, 2025
B of A Securities Buy BuyMaintainJun 4, 2025
Deutsche Bank Buy BuyMaintainOct 1, 2024
Goldman Sachs Buy BuyMaintainSep 26, 2024
Argus Research Hold BuyDowngradeMar 5, 2024
Societe Generale Hold SellUpgradeFeb 13, 2024
Cowen & Co. Outperform Market PerformUpgradeFeb 13, 2020
Piper Sandler Overweight OverweightMaintainJan 7, 2020
Wells Fargo Outperform OutperformMaintainOct 18, 2019
Bank of America Buy NeutralUpgradeOct 1, 2019
Credit Suisse Underperform NeutralDowngradeDec 18, 2018
Argus Buy HoldUpgradeJul 25, 2018
Stifel Nicolaus Buy BuyMaintainJul 20, 2018
SBG Securities Hold SellUpgradeAug 11, 2017
CLSA Buy OutperformMaintainNov 14, 2016
Exane BNP Paribas Outperform NeutralUpgradeMar 8, 2016
Nomura Neutral ReduceUpgradeNov 30, 2015
FirstEnergy Capital Market Perform OutperformDowngradeFeb 21, 2014
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Named analyst price targets

Upside is calculated against the persisted current price $201.19. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
UBSFaham Baig$192$190.23 -4.6%Sep 23, 2026
BarclaysPallav Mittal$225$200.17 +11.8%Jul 29, 2026
BTIGAnalyst unavailable$221$191.12 +9.8%Jul 24, 2026
Stifel NicolausAnalyst unavailable$205$194.3 +1.9%Jul 23, 2026
NeedhamGerald Pascarelli$215$194.3 +6.9%Jul 23, 2026
Morgan StanleyAnalyst unavailable$215$194.3 +6.9%Jul 23, 2026
BTIGAnalyst unavailable$216$188.04 +7.4%Jul 21, 2026
UBSAnalyst unavailable$182$180.7 -9.5%Jul 2, 2026
Morgan StanleyAnalyst unavailable$200$173.66 -0.6%Jun 3, 2026
UBSAnalyst unavailable$168$157.11 -16.5%Apr 17, 2026
Morgan StanleyEric Serotta$190$156.58 -5.6%Apr 17, 2026
Stifel NicolausMatthew Smith$195$158.68 -3.1%Apr 10, 2026
BarclaysAnalyst unavailable$205$183.4 +1.9%Feb 23, 2026
UBSAnalyst unavailable$181.5$180.24 -9.8%Feb 9, 2026
Morgan StanleyEric Serotta$205$182.81 +1.9%Feb 9, 2026
Stifel NicolausAnalyst unavailable$200$182.81 -0.6%Feb 9, 2026
JefferiesEdward Mundy$180$173.62 -10.5%Jan 20, 2026
Morgan StanleyEric Serotta$175$152 -13.0%Oct 22, 2025
Stifel NicolausAnalyst unavailable$180$152 -10.5%Oct 22, 2025
Stifel NicolausMatthew Smith$186$150.17 -7.6%Oct 21, 2025
UBSFaham Baig$181$180.37 -10.0%Jul 14, 2025
BarclaysGaurav Jain$155$131.57 -23.0%Oct 30, 2024
Deutsche BankDamian McNeela$142$131.41 -29.4%Oct 22, 2024
CitigroupSimon Hales$132$118.91 -34.4%Oct 8, 2024
Deutsche BankDamian McNeela$135$121.4 -32.9%Oct 1, 2024
BarclaysGaurav Jain$145$125.81 -27.9%Sep 9, 2024
Bank of America SecuritiesLisa Lewandowski$139$125.71 -30.9%Sep 4, 2024
Stifel NicolausMatthew Smith$138$125.71 -31.4%Sep 4, 2024
Stifel NicolausMatthew Smith$115$110.24 -42.8%Jul 24, 2024
Stifel NicolausMatthew Smith$120$109.56 -40.4%Jul 24, 2024
Goldman SachsBonnie Herzog$118$94.06 -41.3%Apr 23, 2024
Morgan StanleyPamela Kaufman$113$90.27 -43.8%Oct 3, 2023
Argus ResearchDavid Coleman$110$98.77 -45.3%Jul 20, 2023
Morgan StanleyPamela Kaufman$118$97.36 -41.3%Jun 29, 2023
JefferiesStephanie Wissink$150$95.08 -25.4%May 4, 2023
Stifel NicolausMatthew Smith$114$98.16 -43.3%Apr 24, 2023
JefferiesAnalyst unavailable$99$90.6 -50.8%Jul 19, 2022
Deutsche BankBrian Mullan$109$98.16 -45.8%May 6, 2022
Bank of America SecuritiesLisa Lewandowski$117$102.69 -41.8%Apr 24, 2022
Morgan StanleyPamela Kaufman$112$103.53 -44.3%Apr 22, 2022
Stifel NicolausChristopher Growe$105$93.94 -47.8%Mar 30, 2022
UBSNik Oliver$110$111.61 -45.3%Feb 21, 2022
BernsteinCallum Elliott$107$91.94 -46.8%Jun 1, 2021
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Company context

Snapshot as of publication

Philip Morris International Inc. functions as a prominent tobacco enterprise, actively working toward a smoke-free future. The company is strategically diversifying its long-term product range to incorporate items beyond traditional tobacco and nicotine. Its primary business involves both conventional cigarettes and an expanding array of smoke-free alternatives, such as innovative heat-not-burn devices, vapor products, and oral nicotine solutions. These offerings are distributed in markets worldwide, with the exception of the United States.…

Historical context

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Sources

  1. Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
  2. FN2 earnings calendar · 2025-04-09T00:03:27.736600+00:00
  3. Polygon adjusted daily market bars · 2026-10-10T13:10:52.630026+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-10T13:10:52.627039+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated · As of 2026-10-10. For educational purposes only; not investment advice.