Analyst Consensus ?
ConsensusBuy51 ratings
Bullish2752.9%
Neutral2345.1%
Bearish12.0%
1 unmapped firm rating excluded from the percentages.
FN2 Earnings Intelligence
The Procter & Gamble Company analyst ratings
The Procter & Gamble Company (PG) analyst consensus, price targets, and firm-level rating history from FN2 Research.
Analyst 52W Price Targets
$159.17Current
$40Low
$160.91Average
$192High
Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Oct 26, 2026. Not an FN2 forecast.
Firm-level rating actions
FMP grade actions identify the grading firm, not a named analyst.
| Firm | Rating | Prior rating | Action | Date |
|---|---|---|---|---|
| Wells Fargo | Overweight | Overweight | Maintain | Oct 23, 2026 |
| UBS | Buy | Buy | Maintain | Oct 23, 2026 |
| TD Cowen | Hold | Hold | Maintain | Oct 23, 2026 |
| RBC Capital | Outperform | Outperform | Maintain | Oct 23, 2026 |
| Morgan Stanley | Overweight | Overweight | Maintain | Oct 23, 2026 |
| JP Morgan | Overweight | Overweight | Maintain | Oct 23, 2026 |
| Freedom Broker | Buy | Hold | Upgrade | Oct 23, 2026 |
| Evercore ISI Group | Outperform | Outperform | Maintain | Oct 23, 2026 |
| Citigroup | Buy | Buy | Maintain | Oct 23, 2026 |
| BNP Paribas | Outperform | Outperform | Maintain | Oct 23, 2026 |
| Argus Research | Hold | Buy | Downgrade | Aug 7, 2026 |
| HSBC | Hold | Buy | Downgrade | Jul 30, 2026 |
| Barclays | Equal Weight | Equal Weight | Maintain | Jul 21, 2026 |
| B of A Securities | Buy | Buy | Maintain | Jul 10, 2026 |
| Piper Sandler | Neutral | Neutral | Maintain | Apr 8, 2026 |
| Deutsche Bank | Hold | Hold | Maintain | Mar 30, 2026 |
| Jefferies | Buy | Hold | Upgrade | Dec 17, 2025 |
| Raymond James | Outperform | Outperform | Maintain | Oct 20, 2025 |
| Truist Securities | Buy | Buy | Maintain | Apr 25, 2025 |
| Stifel | Hold | Hold | Maintain | Jan 23, 2025 |
| DA Davidson | Buy | Buy | Maintain | Jan 23, 2025 |
| DZ Bank | Buy | Hold | Upgrade | Aug 29, 2024 |
| Bernstein | Market Perform | Market Perform | Maintain | Oct 12, 2023 |
| Wolfe Research | Outperform | Outperform | Maintain | Nov 22, 2022 |
| Credit Suisse | Neutral | Neutral | Maintain | Nov 15, 2022 |
| Goldman Sachs | Neutral | Buy | Downgrade | Oct 10, 2022 |
| Independent Research | Buy | Hold | Upgrade | Jan 22, 2021 |
| Berenberg | Hold | Sell | Upgrade | Jan 24, 2019 |
| Bank of America | Buy | Buy | Maintain | Jan 8, 2019 |
| Macquarie | Outperform | Outperform | Maintain | Oct 22, 2018 |
| Atlantic Equities | Overweight | Overweight | Maintain | Sep 20, 2018 |
| B. Riley FBR | Neutral | Buy | Downgrade | May 5, 2018 |
| Stifel Nicolaus | Hold | Hold | Maintain | Apr 20, 2018 |
| Argus | Hold | Buy | Downgrade | Apr 20, 2018 |
| B. Riley Securities | Neutral | Buy | Downgrade | Mar 6, 2017 |
| SunTrust Robinson Humphrey | Hold | Buy | Downgrade | Dec 22, 2016 |
| CLSA | Outperform | Outperform | Maintain | Oct 26, 2016 |
| Argus Capital | Buy | Hold | Upgrade | Oct 12, 2016 |
| Johnson Rice | Buy | Accumulate | Maintain | Aug 26, 2016 |
| Sterne Agee CRT | Buy | Neutral | Upgrade | Feb 16, 2016 |
| Sterne Agee | Buy | Neutral | Upgrade | Feb 16, 2016 |
| GMP Securities | Hold | Hold | Maintain | Feb 3, 2016 |
| Hilliard Lyons | Neutral | Upgrade | Jun 4, 2015 | |
| Societe Generale | Hold | Buy | Downgrade | Apr 29, 2015 |
| BTIG Research | Neutral | Neutral | Maintain | Dec 30, 2014 |
| Canaccord Genuity | Hold | Buy | Downgrade | Nov 17, 2014 |
| Standpoint Research | Hold | Sell | Upgrade | Jan 31, 2014 |
| Exane BNP Paribas | Underperform | Underperform | Maintain | Sep 11, 2013 |
| Oracle Investment Research | Hold | Sell | Upgrade | May 24, 2013 |
| Tigress Financial | Neutral | Neutral | Maintain | Feb 25, 2013 |
| BMO Capital | Outperform | Outperform | Maintain | Oct 26, 2012 |
| Bank oferica | Buy | Buy | Maintain | Feb 28, 2012 |
Named analyst price targets
Upside is calculated against the persisted current price $159.17. FMP does not supply a rating on these named-analyst rows.
| Firm | Analyst | 52W target | Price when posted | Upside | Date |
|---|---|---|---|---|---|
| UBS | Analyst unavailable | $190 | $161.64 | +19.4% | Oct 23, 2026 |
| UBS | Analyst unavailable | $166 | $161.8 | +4.3% | Oct 23, 2026 |
| RBC Capital | Nik Modi | $169 | $165.59 | +6.2% | Oct 23, 2026 |
| Morgan Stanley | Analyst unavailable | $185 | $165.59 | +16.2% | Oct 23, 2026 |
| Goldman Sachs | Analyst unavailable | $161 | $165.59 | +1.1% | Oct 22, 2026 |
| RBC Capital | Nik Modi | $166 | $147.36 | +4.3% | Oct 6, 2026 |
| Evercore ISI | Analyst unavailable | $166 | $145.94 | +4.3% | Oct 6, 2026 |
| Bernstein | Cristian Rios | $149 | $146.25 | -6.4% | Aug 24, 2026 |
| HSBC | Diego Serrano | $149 | $146.15 | -6.4% | Jul 30, 2026 |
| HSBC | Analyst unavailable | $142 | $146.15 | -10.8% | Jul 29, 2026 |
| Barclays | Analyst unavailable | $152 | $149.14 | -4.5% | Jul 21, 2026 |
| Bernstein | Analyst unavailable | $156 | $148.32 | -2.0% | Jun 11, 2026 |
| UBS | Analyst unavailable | $172 | $148.46 | +8.1% | Apr 27, 2026 |
| Deutsche Bank | Steve Powers | $163 | $148.63 | +2.4% | Apr 27, 2026 |
| Evercore ISI | Robert Ottenstein | $162 | $148.11 | +1.8% | Apr 27, 2026 |
| Wells Fargo | Analyst unavailable | $164 | $148.11 | +3.0% | Apr 27, 2026 |
| Barclays | Analyst unavailable | $146 | $143.86 | -8.3% | Apr 14, 2026 |
| RBC Capital | Analyst unavailable | $167 | $146.66 | +4.9% | Apr 9, 2026 |
| Piper Sandler | Analyst unavailable | $142 | $144.9 | -10.8% | Apr 8, 2026 |
| Wells Fargo | Analyst unavailable | $177 | $160.07 | +11.2% | Feb 17, 2026 |
| UBS | Analyst unavailable | $170 | $151.06 | +6.8% | Jan 23, 2026 |
| Wells Fargo | Chris Carey | $165 | $149.93 | +3.7% | Jan 23, 2026 |
| Barclays | Lauren Lieberman | $155 | $144.37 | -2.6% | Jan 16, 2026 |
| UBS | Peter Grom | $161 | $146.54 | +1.1% | Jan 14, 2026 |
| Piper Sandler | Analyst unavailable | $150 | $139.91 | -5.8% | Jan 7, 2026 |
| Wells Fargo | Analyst unavailable | $158 | $140.04 | -0.7% | Jan 5, 2026 |
| Jefferies | Analyst unavailable | $179 | $145.21 | +12.5% | Dec 16, 2025 |
| Barclays | Analyst unavailable | $151 | $143.45 | -5.1% | Dec 8, 2025 |
| Morgan Stanley | Analyst unavailable | $175 | $151.46 | +9.9% | Oct 27, 2025 |
| UBS | Peter Grom | $176 | $150.92 | +10.6% | Oct 8, 2025 |
| Barclays | Lauren Lieberman | $153 | $153.65 | -3.9% | Oct 1, 2025 |
| Barclays | Analyst unavailable | $164 | $152.88 | +3.0% | Jul 31, 2025 |
| UBS | Peter Grom | $180 | $154.94 | +13.1% | Jul 30, 2025 |
| Redburn Partners | Edward Lewis | $161 | $159.98 | +1.1% | May 1, 2025 |
| Morgan Stanley | Dara Mohsenian | $180 | $160.06 | +13.1% | Apr 25, 2025 |
| Barclays | Lauren Lieberman | $159 | $164.74 | -0.1% | Jan 23, 2025 |
| Jefferies | Kaumil Gajrawala | $174 | $175.68 | +9.3% | Dec 5, 2024 |
| Stifel Nicolaus | Mark Astrachan | $167 | $176.28 | +4.9% | Nov 22, 2024 |
| Truist Financial | Bill Chappell | $180 | $169.64 | +13.1% | Oct 21, 2024 |
| RBC Capital | Nik Modi | $164 | $169 | +3.0% | Oct 21, 2024 |
| D.A. Davidson | Linda Bolton Weiser | $160 | $169.02 | +0.5% | Oct 21, 2024 |
| Raymond James | Olivia Tong | $190 | $171.28 | +19.4% | Oct 21, 2024 |
| D.A. Davidson | Linda Bolton Weiser | $159 | $169.27 | -0.1% | Oct 9, 2024 |
| Goldman Sachs | Bonnie Herzog | $164 | $168.88 | +3.0% | Oct 4, 2024 |
| Barclays | Lauren Lieberman | $163 | $173.55 | +2.4% | Sep 30, 2024 |
| Piper Sandler | Korinne Wolfmeyer | $174 | $173.77 | +9.3% | Sep 23, 2024 |
| BNP Paribas | Kevin Grundy | $192 | $177.02 | +20.6% | Sep 16, 2024 |
| Jefferies | Kaumil Gajrawala | $175 | $165.93 | +9.9% | Jul 24, 2024 |
| Stifel Nicolaus | Mark Astrachan | $161 | $167.96 | +1.1% | Jul 22, 2024 |
| Evercore ISI | Robert Ottenstein | $183 | $169.44 | +15.0% | Jul 18, 2024 |
| Deutsche Bank | Steve Powers | $176 | $168.53 | +10.6% | Jul 17, 2024 |
| BNP Paribas | Kevin Grundy | $187 | $168.26 | +17.5% | Jun 24, 2024 |
| Argus Research | Chris Graja | $185 | $162.88 | +16.2% | Apr 25, 2024 |
| Barclays | Lauren Lieberman | $170 | $160.54 | +6.8% | Apr 23, 2024 |
| Bernstein | Alexia Howard | $40 | $151.38 | -74.9% | Nov 24, 2023 |
| Morgan Stanley | Dara Mohsenian | $174 | $146.26 | +9.3% | Oct 18, 2023 |
| Raymond James | Olivia Tong | $170 | $150.25 | +6.8% | Jan 13, 2023 |
| J.P. Morgan | Analyst unavailable | $150 | $149.86 | -5.8% | Jan 13, 2023 |
| Wells Fargo | Analyst unavailable | $168 | $150.62 | +5.5% | Jan 3, 2023 |
| Deutsche Bank | Analyst unavailable | $162 | $148.47 | +1.8% | Dec 6, 2022 |
| Wells Fargo | Analyst unavailable | $155 | $140.49 | -2.6% | Nov 16, 2022 |
| Credit Suisse | Analyst unavailable | $130 | $141.66 | -18.3% | Nov 15, 2022 |
| Raymond James | Olivia Tong | $155 | $124.43 | -2.6% | Oct 12, 2022 |
| Goldman Sachs | Jason English | $143 | $124.27 | -10.2% | Oct 9, 2022 |
| Wells Fargo | Analyst unavailable | $150 | $126.25 | -5.8% | Oct 3, 2022 |
| Barclays | Lauren Lieberman | $154 | $149.81 | -3.2% | Aug 18, 2022 |
| Truist Financial | Analyst unavailable | $160 | $142.6 | +0.5% | Aug 1, 2022 |
| J.P. Morgan | Analyst unavailable | $156 | $139.77 | -2.0% | Jul 21, 2022 |
| Deutsche Bank | Analyst unavailable | $157 | $135.81 | -1.4% | Jun 21, 2022 |
| Deutsche Bank | Steve Powers | $171 | $132.36 | +7.4% | Jun 19, 2022 |
| Wells Fargo | Chris Carey | $170 | $145.46 | +6.8% | Jun 6, 2022 |
| Barclays | Analyst unavailable | $157 | $141.79 | -1.4% | May 23, 2022 |
| Credit Suisse | Kaumil Gajrawala | $150 | $161.74 | -5.8% | Apr 26, 2022 |
| Barclays | Analyst unavailable | $176 | $161.39 | +10.6% | Apr 22, 2022 |
| Deutsche Bank | Analyst unavailable | $177 | $164.54 | +11.2% | Apr 21, 2022 |
| Raymond James | Analyst unavailable | $180 | $163.65 | +13.1% | Apr 21, 2022 |
| UBS | Peter Grom | $160 | $158.52 | +0.5% | Apr 19, 2022 |
| Raymond James | Olivia Tong | $175 | $159.49 | +9.9% | Apr 11, 2022 |
| Goldman Sachs | Jason English | $173 | $155.09 | +8.7% | Apr 1, 2022 |
| Truist Financial | Bill Chappell | $175 | $150.82 | +9.9% | Mar 23, 2022 |
| UBS | Peter Grom | $163 | $162 | +2.4% | Jan 20, 2022 |
| Morgan Stanley | Dara Mohsenian | $177 | $162 | +11.2% | Jan 20, 2022 |
| Stifel Nicolaus | Mark Astrachan | $148 | $161.13 | -7.0% | Jan 19, 2022 |
| Jefferies | Kevin Grundy | $187 | $161.13 | +17.5% | Jan 19, 2022 |
| Wells Fargo | Christopher Carey | $180 | $163.33 | +13.1% | Jan 5, 2022 |
| Bank of America Securities | Bryan Spillane | $160 | $137.73 | +0.5% | Oct 5, 2021 |
| Independent Research | Lars Lusebrink | $154 | $140.79 | -3.2% | Aug 4, 2021 |
| Credit Suisse | Kaumil Gajrawala | $145 | $140.25 | -8.9% | Aug 2, 2021 |
| DZ BANK AG | Michael Pohn | $119 | $133.58 | -25.2% | Apr 21, 2021 |
Track every rating change on PG the moment it posts. Free to start.
Start freeGet the PG recap when the next report posts
One email per quarter with the scorecard, the market reaction and what changed on the call. No account needed.