On Holding AG · ONON · FY2025 Q1 · Calendar Q2 2025

ON Holding: Raised Outlook, Strong D2C and Product Momentum

The supplied analysis supports a constructive but conditional view: premium positioning, D2C expansion and product innovation are supporting demand and guidance, while tariffs, FX, macro uncertainty and execution remain key tests.

Reported Before market openNYSEConsumer Cyclical $11.45B market cap
80quality score

Earnings scorecard

Reported versus consensus
Reported EPS — Consensus $0.24
EPS surprise — Reported versus consensus
Reported revenue — Consensus $676.6M
Revenue surprise — Reported versus consensus

Market reaction

prior-close to event-session close
Stock move +11.8% Event window
SPY move +0.7% Same window
Abnormal move +11.2% Stock minus SPY
Volume 3.7× Versus trailing sessions
Subsequent drift -1.0% Up to 20 sessions
ONONSPY benchmark

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Transcript intelligence

What changed

Compared with the prior-quarter analysis, the current analysis emphasizes a planned US pricing round to offset tariff impacts, further product launches, owned-store expansion and Atlanta warehouse automation testing. Guidance sentiment remains raised.

Guidance delta

Management raised full-year constant-currency growth guidance to at least 28%, with net sales projected above CHF2.8 billion.

Key takeaways

  • Management described record quarterly sales and margins, supported by premium positioning and new products.
  • D2C represented 38.1% of sales in the supplied analysis, supporting higher gross margins.
  • Cloud 6, CloudSurfer 2, CloudZone and LightSpray launches, retail expansion and brand campaigns were identified as demand drivers.
  • Tariffs, foreign-exchange pressure and macroeconomic uncertainty remain material risks.

Management priorities

  • Execute the product pipeline, including CloudSurfer Max, Cloudflo 5 and CloudBoom Max.
  • Expand owned retail stores and D2C fulfillment while completing Atlanta warehouse automation testing.
  • Develop LightSpray products and apparel, and implement the planned US pricing round on selected styles.

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Earnings History

Estimate Beat Miss Match
ONON EPS earnings history estimate and actual scatter chart 9 reported fiscal quarters and 4 future estimate-only quarters. Q3 '23 estimate $0.16 Q3 '23 actual $0.22, beat Q4 '23 estimate $0.11 Q4 '23 actual $-0.06, miss Q1 '24 estimate $0.14 Q1 '24 actual $0.36, beat Q2 '24 estimate $0.17 Q2 '24 actual $0.16, miss Q2 '25 estimate $0.24 Q2 '25 actual $-0.11, miss Q3 '25 estimate $0.33 Q3 '25 actual $0.50, beat Q4 '25 estimate $0.26 Q4 '25 actual $0.31, beat Q1 '26 estimate $0.34 Q1 '26 actual $0.47, beat Q2 '26 estimate $0.42 Q2 '26 actual $0.44, beat Q3 '26 estimate $0.46 Q4 '26 estimate $0.31 Q1 '27 estimate $0.41 Q2 '27 estimate $0.40
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Analyst Consensus ?

ConsensusBuy27 ratings
Bullish2074.1%
Neutral622.2%
Bearish13.7%

Analyst 52W Price Targets

$34.75Current
$20Low
$47.34Average
$83High

Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Oct 18, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
Raymond James Outperform OutperformMaintainOct 16, 2026
JP Morgan Overweight OverweightMaintainOct 1, 2026
BMO Capital Market Perform Market PerformMaintainSep 24, 2026
Barclays Overweight OverweightMaintainSep 24, 2026
Needham Buy BuyMaintainSep 23, 2026
Show 22 more rating actions

Named analyst price targets

Upside is calculated against the persisted current price $34.75. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
KeyBancAshley Owens$37$29.62 +6.5%Sep 28, 2026
Piper SandlerAnna Andreeva$45$29.82 +29.5%Sep 24, 2026
BMO CapitalAnalyst unavailable$33$30.16 -5.0%Sep 24, 2026
BarclaysAdrienne Yih$44$30.16 +26.6%Sep 24, 2026
Wells FargoAnalyst unavailable$43$27.15 +23.7%Sep 17, 2026
See 88 more

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Company context

Snapshot as of publication

On Holding AG, together with its subsidiaries, develops and distributes performance sports products under the On brand in Switzerland, the rest of Europe, the Middle East, Africa, the United States, the rest of the Americas, and the Asia-Pacific. The company offers athletic footwear, apparel, and accessories for performance running, performance outdoor, performance all day, performance training, performance tennis, and young movers. It sells its products to athletes and active customers through wholesale and direct-to-consumer channels; run specialty, general sporting goods, outdoor, luxury, street fashion, and lifestyle retailers; owned retail stores; and e-commerce platforms. On Holding AG was founded in 2010 and is headquartered in Zurich, Switzerland.

Historical context

All ONON earnings

Latest beats and misses

Who reports next

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Sources

  1. Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
  2. FN2 earnings calendar · 2025-04-29T00:02:51.244038+00:00
  3. Polygon adjusted daily market bars · 2026-10-18T07:10:41.547716+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-18T07:10:41.544872+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated · As of 2026-10-18. For educational purposes only; not investment advice.