NIKE, Inc. · NKE · FY2025 Q2 · Calendar Q4 2024

Nike’s reset targets sport-led growth while near-term pressure persists

The call supports a conditional case for a recovery rather than a confirmed inflection: management is redirecting Nike toward sport-led innovation, premium pricing, and stronger wholesale execution, but inventory, discounting, and declining classic franchises remain material obstacles.

Reported After market closeNYSEConsumer Cyclical $55.27B market cap
80quality score

Earnings scorecard

Reported versus consensus
Reported EPS — Consensus $0.65
EPS surprise — Reported versus consensus
Reported revenue — Consensus $12.19B
Revenue surprise — Reported versus consensus

Market reaction

event-close to next-session close
Stock move -0.2% Event window
SPY move +0.9% Same window
Abnormal move -1.1% Stock minus SPY
Volume 4.1× Versus trailing sessions
Subsequent drift -3.4% Up to 20 sessions
NKESPY benchmark

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Transcript intelligence

What changed

The current analysis describes a deeper reset around sport-first product development, premium Nike Digital, inventory reduction, localized market teams, and renewed sports marketing. Compared with the prior quarter, the near-term outlook is more explicitly pressured, with lower guidance and identified Q3 revenue and margin declines.

Guidance delta

Management lowered near-term expectations, highlighting a low-double-digit revenue decline and 300–350 basis points of gross-margin compression for Q3.

Key takeaways

  • Management said revenue and margin pressure continued as excess inventory and discounted sales weighed on results.
  • The reset emphasizes sport-centered product innovation, premium Nike Digital positioning, and renewed brand and sports marketing.
  • Nike is accelerating inventory cleanup and rebuilding wholesale relationships while acknowledging near-term headwinds.
  • The key test is whether new product launches and a fuller-price mix can offset weaker classic-franchise momentum.

Management priorities

  • Accelerate inventory cleanup and reduce weeks of supply for classic franchises.
  • Build sport-specific product pipelines through cross-functional “fields of play” teams.
  • Invest in brand and sports marketing and extend major sports partnerships.
  • Scale premium Nike Digital and limit promotional traffic.
  • Empower country and city teams to improve localized product and consumer connections.

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Earnings History

Estimate Beat Miss Match
NKE REVENUE earnings history estimate and actual scatter chart 10 reported fiscal quarters and 4 future estimate-only quarters. Q2 '24 estimate $12B Q2 '24 actual $13B, beat Q3 '24 estimate $12B Q3 '24 actual $12B, beat Q4 '24 estimate $13B Q4 '24 actual $13B, miss Q1 '25 estimate $12B Q1 '25 actual $12B, miss Q4 '25 estimate $11B Q4 '25 actual $11B, beat Q1 '26 estimate $11B Q1 '26 actual $12B, beat Q2 '26 estimate $12B Q2 '26 actual $12B, beat Q3 '26 estimate $11B Q3 '26 actual $11B, beat Q4 '26 estimate $11B Q4 '26 actual $11B, beat Q1 '27 estimate $11B Q1 '27 actual $11B, miss Q2 '27 estimate $11B Q3 '27 estimate $10B Q4 '27 estimate $10B Q1 '28 estimate $11B
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Analyst Consensus ?

ConsensusHold71 ratings
Bullish3346.5%
Neutral3042.2%
Bearish811.3%

1 unmapped firm rating excluded from the percentages.

Analyst 52W Price Targets

$37.21Previous close
$19Low
$79.97Average
$192High

Latest persisted target per named analyst; persisted previous close from FN2's market snapshot as of Oct 20, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
Barclays Overweight OverweightMaintainOct 5, 2026
Wells Fargo Equal Weight Equal WeightMaintainOct 2, 2026
UBS Neutral NeutralMaintainOct 2, 2026
Truist Securities Hold HoldMaintainOct 2, 2026
Telsey Advisory Group Market Perform Market PerformMaintainOct 2, 2026
Show 67 more rating actions

Named analyst price targets

Upside is calculated against the persisted previous close $37.21. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
Deutsche BankKrisztina Katai$33$35.02 -11.3%Oct 9, 2026
Berenberg BankAnalyst unavailable$27.5$33.96 -26.1%Oct 6, 2026
BarclaysAnalyst unavailable$37$33.87 -0.6%Oct 5, 2026
UBSJay Sole$34$33.1 -8.6%Oct 2, 2026
Evercore ISIMichael Binetti$28$33.22 -24.8%Oct 2, 2026
See 202 more

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Company context

Snapshot as of publication

NIKE, Inc., through its various subsidiaries, operates as a global enterprise focused on the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for all ages and genders. Beyond its primary offerings, the company provides a range of athletic and casual footwear, clothing, and accessories under the notable Jumpman trademark. It also distributes a variety of casual sneakers, apparel, and accessories, featuring well-known brands like Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell. Under the NIKE brand itself, the company supplies a comprehensive line of performance sports gear and accessories, such as bags, socks, sports balls, eyewear, timepieces, digital devices, bats, gloves, and protective equipment. Additionally, NIKE sells various plastic products to other manufacturers.…

Historical context

All NKE earnings

Latest beats and misses

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Sources

  1. Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
  2. FN2 earnings calendar · 2024-12-05T00:03:44.862429+00:00
  3. Polygon adjusted daily market bars · 2026-10-20T11:40:44.519695+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-20T11:40:44.516970+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated · As of 2026-10-20. For educational purposes only; not investment advice.