Marriott International, Inc. · MAR · FY2025 Q2 · Calendar Q3 2025

Marriott’s luxury and international demand offset softer U.S. trends

The supplied analysis supports a constructive but qualified view: luxury and international demand, room growth, conversions and new initiatives provide support, while lower-end RevPAR guidance and execution risks temper the outlook.

Reported Before market openNASDAQConsumer Cyclical $92.96B market cap
100quality score

Earnings scorecard

Reported versus consensus
Reported EPS $2.65 Consensus $2.61
EPS surprise +1.5% Reported versus consensus
Reported revenue $6.74B Consensus $6.67B
Revenue surprise +1.1% Reported versus consensus

Market reaction

prior-close to event-session close
Stock move +0.2% Event window
SPY move -0.5% Same window
Abnormal move +0.7% Stock minus SPY
Volume 1.6× Versus trailing sessions
Subsequent drift +2.1% Up to 20 sessions
MARSPY benchmark

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Transcript intelligence

What changed

Marriott added Series by Marriott, integrated citizenM, launched the Marriott Media Network and highlighted AI incubator projects. The room pipeline exceeded 590,000, while full-year RevPAR guidance moved to the low end of the prior range.

Guidance delta

Management lowered full-year RevPAR guidance to the low end of the prior range; net rooms growth remained targeted near 5%.

Key takeaways

  • Luxury performance and international RevPAR, especially in APAC and EMEA, led growth.
  • The room pipeline exceeded 590,000 rooms, with conversions a major source of signings.
  • Series by Marriott and citizenM broadened the mid-scale and lifestyle portfolios.
  • The Marriott Media Network and AI incubator added new growth initiatives, alongside execution risks.

Management priorities

  • Expand luxury properties and the Series by Marriott and citizenM portfolios.
  • Deploy cloud-based reservations and property-management platforms in U.S. and Canada select-service hotels.
  • Scale the Marriott Media Network and AI-enabled guest tools.
  • Maintain near-5% net rooms growth through signings and conversions.

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Earnings History

Estimate Beat Miss Match
MAR EPS earnings history estimate and actual scatter chart 9 reported fiscal quarters and 3 future estimate-only quarters. Q4 '23 estimate $2.12 Q4 '23 actual $3.57, beat Q1 '24 estimate $2.17 Q1 '24 actual $2.13, miss Q2 '24 estimate $2.47 Q2 '24 actual $2.50, beat Q3 '24 estimate $2.31 Q3 '24 actual $2.26, miss Q2 '25 estimate $2.61 Q2 '25 actual $2.65, beat Q3 '25 estimate $2.38 Q3 '25 actual $2.47, beat Q4 '25 estimate $2.60 Q4 '25 actual $2.58, miss Q1 '26 estimate $2.56 Q1 '26 actual $2.72, beat Q2 '26 estimate $3.08 Q2 '26 actual $3.19, beat Q3 '26 estimate $2.82 Q4 '26 estimate $2.96 Q1 '27 estimate $2.92
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Analyst Consensus ?

ConsensusHold52 ratings
Bullish2344.2%
Neutral2853.9%
Bearish11.9%

Analyst 52W Price Targets

$356.5Current
$160Low
$326.29Average
$449High

Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Oct 8, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
Truist Securities Hold HoldMaintainSep 10, 2026
UBS Neutral NeutralMaintainAug 20, 2026
Macquarie Neutral NeutralMaintainAug 5, 2026
Wells Fargo Overweight OverweightMaintainAug 4, 2026
Mizuho Neutral NeutralMaintainAug 4, 2026
Show 47 more rating actions

Named analyst price targets

Upside is calculated against the persisted current price $356.5. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
Truist FinancialAnalyst unavailable$360$332.84 +1.0%Sep 10, 2026
UBSRobin Farley$395$359.95 +10.8%Aug 20, 2026
Deutsche BankAnalyst unavailable$372$344.7 +4.3%Aug 4, 2026
Robert W. BairdAnalyst unavailable$393$346.83 +10.2%Aug 4, 2026
BarclaysBrandt Montour$348$346.83 -2.4%Aug 4, 2026
See 70 more

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Company context

Snapshot as of publication

Marriott International, Inc. is a leading global hospitality firm responsible for managing, franchising, and licensing a wide range of accommodation options, including hotels, residential units, and timeshare resorts, on an international scale. The company segments its extensive operations into North America (covering the U.S. and Canada) and its various international divisions. Under its corporate umbrella, Marriott oversees a diverse collection of esteemed brands, such as JW Marriott, The Ritz-Carlton, W Hotels, Sheraton, Westin, and Courtyard, among many others. As of February 15, 2022, its impressive network encompassed nearly 8,000 properties—specifically 7,989 establishments—operating across 139 countries and territories under 30 distinct hotel brand names. Established in 1927, Marriott International, Inc. maintains its corporate headquarters in Bethesda, Maryland.

Historical context

All MAR earnings

Consumer Cyclical peers this season

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Latest beats and misses

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Sources

  1. Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
  2. FN2 earnings calendar · 2026-07-26T00:37:12.209961+00:00
  3. Polygon adjusted daily market bars · 2026-10-08T02:10:44.097664+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-08T02:10:44.094902+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated · As of 2026-10-08. For educational purposes only; not investment advice.