The Clorox Company · CLX · FY2024 Q4 · Calendar Q3 2024

Clorox pairs cyber-recovery completion with FY2025 growth and margin goals

The current analysis supports a cautiously constructive operating thesis: completed supply recovery, volume-led FY2025 growth, cost savings and portfolio reshaping provide support, while pricing pressure, trade spend, commodities and household-category execution remain the main tests.

Reported After market closeNYSEConsumer Defensive $10.45B market cap
100quality score

Earnings scorecard

Reported versus consensus
Reported EPS $1.82 Consensus $1.56
EPS surprise +16.7% Reported versus consensus
Reported revenue $1.90B Consensus $1.95B
Revenue surprise -2.3% Reported versus consensus

Market reaction

event-close to next-session close
Stock move +7.4% Event window
SPY move -1.9% Same window
Abnormal move +9.3% Stock minus SPY
Volume 2.4× Versus trailing sessions
Subsequent drift +9.9% Up to 20 sessions
CLXSPY benchmark

Ask FN2 about CLX FY2024 Q4

Transcript, numbers and history already loaded

Free account. Your question opens in FN2 with this report's transcript and numbers attached.

Transcript intelligence

What changed

Relative to the prior quarter, management moved from describing distribution recovery as ongoing to reporting supply and distribution as fully rebuilt. The focus shifted toward FY2025 volume recovery, restoring pre-pandemic gross margins, litter innovation and completing digital transformation.

Guidance delta

Management maintained guidance and set FY2025 organic sales growth at 3%–5%, primarily from volume, while targeting a return to pre-pandemic gross margins.

Key takeaways

  • Supply and distribution were fully rebuilt after the cyber-attack, but household categories still require execution.
  • FY2024 gross margin expanded 360 basis points; management is targeting a return to pre-pandemic gross margins in FY2025.
  • Portfolio divestitures are expected to add 50–70 basis points of gross-margin improvement.
  • Advertising and trade spend are expected to normalize at about 11%–11.5% of sales.

Management priorities

  • Restore household-category penetration through innovation and value-oriented products.
  • Continue cost savings, revenue management, advertising and trade promotion.
  • Complete ERP and digital-transformation rollout by FY2026.
  • Advance litter innovation, including Outstretch and additional platforms.

Follow CLX with an agent that reads every filing, transcript, and price print. Free to start.

Try FN2 free

Earnings History

Estimate Beat Miss Match
CLX EPS earnings history estimate and actual scatter chart 9 reported fiscal quarters and 3 future estimate-only quarters. Q3 '24 estimate $1.36 Q3 '24 actual $1.71, beat Q4 '24 estimate $1.56 Q4 '24 actual $1.82, beat Q1 '25 estimate $1.36 Q1 '25 actual $1.86, beat Q4 '25 estimate $2.20 Q4 '25 actual $2.87, beat Q1 '26 estimate $0.82 Q1 '26 actual $0.85, beat Q2 '26 estimate $1.43 Q2 '26 actual $1.39, miss Q3 '26 estimate $1.55 Q3 '26 actual $1.64, beat Q4 '26 estimate $1.64 Q4 '26 actual $1.66, beat Q1 '27 estimate $1.07 Q2 '27 estimate $1.41 Q3 '27 estimate $1.61
Show 1 more >

Analyst Consensus ?

ConsensusHold29 ratings
Bullish310.3%
Neutral2069.0%
Bearish620.7%

Analyst 52W Price Targets

$86.4Current
$80Low
$121.04Average
$185High

Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Oct 25, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
JP Morgan Underweight UnderweightMaintainOct 19, 2026
Barclays Underweight UnderweightMaintainOct 16, 2026
Morgan Stanley Equal Weight Equal WeightMaintainOct 15, 2026
Citigroup Neutral NeutralMaintainOct 14, 2026
TD Cowen Hold HoldMaintainOct 13, 2026
Wells Fargo Equal Weight Equal WeightMaintainOct 5, 2026
UBS Neutral NeutralMaintainAug 4, 2026
Evercore ISI Group Underperform UnderperformMaintainAug 4, 2026
Jefferies Hold BuyDowngradeJul 28, 2026
BNP Paribas Neutral NeutralMaintainJul 20, 2026
Deutsche Bank Hold HoldMaintainMar 30, 2026
Goldman Sachs Sell SellMaintainJan 7, 2026
B of A Securities Neutral NeutralMaintainOct 8, 2025
DA Davidson Neutral NeutralMaintainFeb 5, 2025
RBC Capital Sector Perform Sector PerformMaintainJan 30, 2025
Bernstein Market Perform UnderperformUpgradeOct 12, 2023
Raymond James Market Perform OutperformDowngradeOct 5, 2023
Atlantic Equities Neutral UnderweightUpgradeAug 3, 2023
Credit Suisse Underperform UnderperformMaintainNov 2, 2022
Argus Research Hold BuyDowngradeSep 3, 2021
CFRA Hold SellUpgradeMar 4, 2020
Bank of America Neutral NeutralMaintainOct 3, 2019
BMO Capital Outperform OutperformMaintainNov 2, 2018
Argus Buy HoldUpgradeSep 25, 2018
B. Riley FBR Sell NeutralDowngradeMay 5, 2018
Sterne Agee CRT Neutral BuyDowngradeFeb 26, 2016
Sterne Agee Neutral BuyDowngradeFeb 26, 2016
B. Riley Securities Neutral NeutralMaintainFeb 9, 2016
Wellington Shields Buy HoldUpgradeMar 18, 2013
Show less

Named analyst price targets

Upside is calculated against the persisted current price $86.4. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
Deutsche BankSteve Powers$95$84.8 +10.0%Oct 19, 2026
BarclaysAnalyst unavailable$80$86.2 -7.4%Oct 16, 2026
UBSAnalyst unavailable$91$87 +5.3%Oct 15, 2026
Morgan StanleyAnalyst unavailable$87$87.34 +0.7%Oct 15, 2026
Deutsche BankAnalyst unavailable$98$101.27 +13.4%Aug 4, 2026
UBSAnalyst unavailable$105$100.55 +21.5%Aug 4, 2026
Evercore ISIAnalyst unavailable$99$100.72 +14.6%Aug 4, 2026
BarclaysLauren Lieberman$84$98.26 -2.8%Aug 4, 2026
JefferiesKaumil Gajrawala$98$97.41 +13.4%Jul 28, 2026
Evercore ISIJavier Escalante$98$93.62 +13.4%Jul 23, 2026
Deutsche BankAnalyst unavailable$94$96.25 +8.8%Jul 22, 2026
Morgan StanleyAnalyst unavailable$97$88.25 +12.3%May 1, 2026
Goldman SachsBonnie Herzog$83$87.73 -3.9%May 1, 2026
Evercore ISIJavier Escalante$110$88.3 +27.3%May 1, 2026
Deutsche BankSteve Powers$91$96.44 +5.3%May 1, 2026
UBSAnalyst unavailable$96$96.44 +11.1%May 1, 2026
BarclaysAnalyst unavailable$85$96.44 -1.6%May 1, 2026
JefferiesKaumil Gajrawala$139$100.34 +60.9%Apr 21, 2026
RBC CapitalAnalyst unavailable$127$107.62 +47.0%Apr 9, 2026
Wells FargoAnalyst unavailable$110$105.67 +27.3%Apr 8, 2026
Wells FargoChris Carey$125$125.94 +44.7%Feb 17, 2026
Redburn PartnersAnalyst unavailable$117$124.64 +35.4%Feb 13, 2026
UBSPeter Grom$121$117.35 +40.0%Feb 4, 2026
RBC CapitalAnalyst unavailable$132$116.62 +52.8%Feb 4, 2026
Deutsche BankAnalyst unavailable$114$115.22 +31.9%Jan 23, 2026
Wells FargoAnalyst unavailable$115$112.2 +33.1%Jan 23, 2026
BarclaysAnalyst unavailable$109$109.26 +26.2%Jan 16, 2026
UBSPeter Grom$115$110.64 +33.1%Jan 14, 2026
Goldman SachsAnalyst unavailable$94$100.61 +8.8%Jan 7, 2026
Wells FargoAnalyst unavailable$108$99.67 +25.0%Jan 5, 2026
Morgan StanleyDara Mohsenian$125$109.42 +44.7%Nov 4, 2025
UBSPeter Grom$119$109.14 +37.7%Nov 4, 2025
Wells FargoAnalyst unavailable$117$109.14 +35.4%Nov 4, 2025
JefferiesKaumil Gajrawala$152$109.14 +75.9%Nov 4, 2025
UBSAnalyst unavailable$128$118.82 +48.1%Oct 8, 2025
BarclaysAnalyst unavailable$112$122.67 +29.6%Oct 1, 2025
BarclaysLauren Lieberman$119$126.78 +37.7%Jul 15, 2025
BarclaysLauren Lieberman$129$135.05 +49.3%May 7, 2025
Evercore ISIJavier Escalante$140$135.05 +62.0%May 6, 2025
Morgan StanleyDara Mohsenian$150$135.05 +73.6%May 6, 2025
Wells FargoChris Carey$142$133.64 +64.4%May 6, 2025
BarclaysLauren Lieberman$139$145.63 +60.9%Mar 27, 2025
Goldman SachsBonnie Herzog$132$159.56 +52.8%Oct 8, 2024
JefferiesKaumil Gajrawala$187$165.83 +116.4%Oct 1, 2024
BarclaysLauren Lieberman$122$136.31 +41.2%Jul 19, 2024
Wells FargoChris Carey$135$139.63 +56.3%May 2, 2024
JefferiesKaumil Gajrawala$145$150.52 +67.8%Mar 26, 2024
RBC CapitalNik Modi$138$145.97 +59.7%Jan 30, 2024
Raymond JamesOlivia Tong$185$124.69 +114.1%Oct 5, 2023
J.P. MorganKen Goldman$153$155.1 +77.1%Sep 8, 2023
Morgan StanleyAnalyst unavailable$145$141 +67.8%Feb 3, 2023
Raymond JamesAnalyst unavailable$165$141 +91.0%Feb 3, 2023
JefferiesAnalyst unavailable$145$143.32 +67.8%Feb 1, 2023
Wells FargoAnalyst unavailable$135$140.39 +56.3%Jan 3, 2023
Deutsche BankAnalyst unavailable$151$146.7 +74.8%Dec 6, 2022
BarclaysAnalyst unavailable$101$148.71 +16.9%Aug 19, 2022
Raymond JamesOlivia Tong$160$143.89 +85.2%Jul 12, 2022
D.A. DavidsonAnalyst unavailable$123$147.56 +42.4%May 3, 2022
Morgan StanleyAnalyst unavailable$137$143.28 +58.6%May 3, 2022
Wells FargoAnalyst unavailable$130$143.28 +50.5%May 3, 2022
BarclaysLauren Lieberman$117$148.34 +35.4%Apr 29, 2022
Deutsche BankSteve Powers$146$150.65 +69.0%Apr 24, 2022
D.A. DavidsonLinda Bolton Weiser$127$143.22 +47.0%Feb 8, 2022
UBSPeter Grom$148$141.41 +71.3%Feb 4, 2022
BernsteinCallum Elliott$155$166.99 +79.4%Feb 2, 2022
Credit SuisseKaumil Gajrawala$160$164.72 +85.2%Jan 26, 2022
JefferiesKevin Grundy$185$176.27 +114.1%Jan 5, 2022
Show less

Track every rating change on CLX the moment it posts. Free to start.

Start free

Company context

Snapshot as of publication

The Clorox Company is a global manufacturer and marketer of both consumer and professional products, operating through four distinct segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness division offers a range of cleaning solutions, including laundry additives and home care items under brand names such as Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409. It also supplies professional cleaning and disinfecting products via the CloroxPro and Clorox Healthcare brands, alongside professional food service goods from Hidden Valley. Additionally, this segment provides vitamins, minerals, and supplements (VMS) within the United States, marketed under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light labels. Dedicated to the U.S. market, the Household segment features cat litter products from Fresh Step and Scoop Away, food storage bags and wraps under the Glad brand, and grilling essentials like Kingsford charcoal.…

Historical context

All CLX earnings

Consumer Defensive peers this season

Latest reports in the same sector
CompanyQuarterEPS surpriseMarket moveHeadline
PG The Procter & Gamble Company FY2027 Q1 · Calendar Q4 2026 +6.4% +5.6% P&G: Volume Growth Supports FY2027 Guidance Despite Cost Headwinds

Latest beats and misses

Who reports next

Get the CLX recap when the next report posts

One email per quarter with the scorecard, the market reaction and what changed on the call. No account needed.

Sources

  1. Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
  2. FN2 earnings calendar · 2024-10-17T05:10:49.140638+00:00
  3. Polygon adjusted daily market bars · 2026-10-24T22:30:41.960327+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-24T22:30:41.957397+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated · As of 2026-10-24. For educational purposes only; not investment advice.