The Clorox Company · CLX · FY2024 Q4 · Calendar Q3 2024

Clorox pairs cyber-recovery completion with FY2025 growth and margin goals

The current analysis supports a cautiously constructive operating thesis: completed supply recovery, volume-led FY2025 growth, cost savings and portfolio reshaping provide support, while pricing pressure, trade spend, commodities and household-category execution remain the main tests.

Reported After market closeNYSEConsumer Defensive $10.45B market cap
100quality score

Earnings scorecard

Reported versus consensus
Reported EPS $1.82 Consensus $1.56
EPS surprise +16.7% Reported versus consensus
Reported revenue $1.90B Consensus $1.95B
Revenue surprise -2.3% Reported versus consensus

Market reaction

event-close to next-session close
Stock move +7.4% Event window
SPY move -1.9% Same window
Abnormal move +9.3% Stock minus SPY
Volume 2.4× Versus trailing sessions
Subsequent drift +9.9% Up to 20 sessions
CLXSPY benchmark

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Transcript intelligence

What changed

Relative to the prior quarter, management moved from describing distribution recovery as ongoing to reporting supply and distribution as fully rebuilt. The focus shifted toward FY2025 volume recovery, restoring pre-pandemic gross margins, litter innovation and completing digital transformation.

Guidance delta

Management maintained guidance and set FY2025 organic sales growth at 3%–5%, primarily from volume, while targeting a return to pre-pandemic gross margins.

Key takeaways

  • Supply and distribution were fully rebuilt after the cyber-attack, but household categories still require execution.
  • FY2024 gross margin expanded 360 basis points; management is targeting a return to pre-pandemic gross margins in FY2025.
  • Portfolio divestitures are expected to add 50–70 basis points of gross-margin improvement.
  • Advertising and trade spend are expected to normalize at about 11%–11.5% of sales.

Management priorities

  • Restore household-category penetration through innovation and value-oriented products.
  • Continue cost savings, revenue management, advertising and trade promotion.
  • Complete ERP and digital-transformation rollout by FY2026.
  • Advance litter innovation, including Outstretch and additional platforms.

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Earnings History

Estimate Beat Miss Match
CLX EPS earnings history estimate and actual scatter chart 9 reported fiscal quarters and 3 future estimate-only quarters. Q3 '24 estimate $1.36 Q3 '24 actual $1.71, beat Q4 '24 estimate $1.56 Q4 '24 actual $1.82, beat Q1 '25 estimate $1.36 Q1 '25 actual $1.86, beat Q4 '25 estimate $2.20 Q4 '25 actual $2.87, beat Q1 '26 estimate $0.82 Q1 '26 actual $0.85, beat Q2 '26 estimate $1.43 Q2 '26 actual $1.39, miss Q3 '26 estimate $1.55 Q3 '26 actual $1.64, beat Q4 '26 estimate $1.64 Q4 '26 actual $1.66, beat Q1 '27 estimate $1.07 Q2 '27 estimate $1.41 Q3 '27 estimate $1.61
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Analyst Consensus ?

ConsensusHold29 ratings
Bullish310.3%
Neutral2069.0%
Bearish620.7%

Analyst 52W Price Targets

$86.4Current
$80Low
$121.04Average
$185High

Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Oct 24, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
JP Morgan Underweight UnderweightMaintainOct 19, 2026
Barclays Underweight UnderweightMaintainOct 16, 2026
Morgan Stanley Equal Weight Equal WeightMaintainOct 15, 2026
Citigroup Neutral NeutralMaintainOct 14, 2026
TD Cowen Hold HoldMaintainOct 13, 2026
Show 24 more rating actions

Named analyst price targets

Upside is calculated against the persisted current price $86.4. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
Deutsche BankSteve Powers$95$84.8 +10.0%Oct 19, 2026
BarclaysAnalyst unavailable$80$86.2 -7.4%Oct 16, 2026
UBSAnalyst unavailable$91$87 +5.3%Oct 15, 2026
Morgan StanleyAnalyst unavailable$87$87.34 +0.7%Oct 15, 2026
Deutsche BankAnalyst unavailable$98$101.27 +13.4%Aug 4, 2026
See 62 more

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Company context

Snapshot as of publication

The Clorox Company is a global manufacturer and marketer of both consumer and professional products, operating through four distinct segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness division offers a range of cleaning solutions, including laundry additives and home care items under brand names such as Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409. It also supplies professional cleaning and disinfecting products via the CloroxPro and Clorox Healthcare brands, alongside professional food service goods from Hidden Valley. Additionally, this segment provides vitamins, minerals, and supplements (VMS) within the United States, marketed under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light labels. Dedicated to the U.S. market, the Household segment features cat litter products from Fresh Step and Scoop Away, food storage bags and wraps under the Glad brand, and grilling essentials like Kingsford charcoal.…

Historical context

All CLX earnings

Consumer Defensive peers this season

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Latest beats and misses

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Sources

  1. Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
  2. FN2 earnings calendar · 2024-10-17T05:10:49.140638+00:00
  3. Polygon adjusted daily market bars · 2026-10-24T22:30:41.960327+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-24T22:30:41.957397+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated · As of 2026-10-24. For educational purposes only; not investment advice.