Altria Group, Inc. · MO · FY2025 Q3 · Calendar Q4 2025

Altria: Smoke-Free Growth Advances, but Volume Declines Persist

Altria's Q3 analysis supports a mixed but constructive operating thesis: smoke-free products, regulatory filings, international partnerships, and cost management provide growth avenues, while declining cigarette volumes and competitive and regulatory uncertainty limit confidence in durable earnings growth.

Reported Before market openNYSEConsumer Defensive $113.34B market cap
100quality score

Earnings scorecard

Reported versus consensus
Reported EPS $1.45 Consensus $1.44
EPS surprise +0.7% Reported versus consensus
Reported revenue $5.25B Consensus $5.29B
Revenue surprise -0.8% Reported versus consensus

Market reaction

prior-close to event-session close
Stock move -7.8% Event window
SPY move -1.1% Same window
Abnormal move -6.7% Stock minus SPY
Volume 3.3× Versus trailing sessions
Subsequent drift +3.3% Up to 20 sessions
MOSPY benchmark

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Transcript intelligence

What changed

Relative to the prior-quarter analysis, Altria reported further smoke-free expansion through the on! PLUS launch, Ploom FDA filings, and the KT&G collaboration with an ownership stake in LOOP. The company also reinforced shareholder returns by increasing its dividend and expanding the repurchase program.

Guidance delta

Management raised the lower end of 2025 adjusted diluted EPS guidance, building on the prior quarter's guidance raise.

Key takeaways

  • Adjusted diluted EPS grew year over year in Q3 and year to date, supporting a higher low end for 2025 guidance.
  • On! nicotine pouches remained a growth engine, with on! PLUS positioned for national expansion after its initial launch.
  • Ploom filings and the KT&G collaboration broadened the smoke-free and international growth pipeline.
  • Cigarette-volume declines, pouch competition, regulatory timing, and illicit-vapor enforcement remain important counterweights.

Management priorities

  • Expand on! and on! PLUS while pursuing FDA-related product progress.
  • Advance Ploom filings and other smoke-free initiatives.
  • Use the KT&G collaboration and LOOP ownership stake to broaden international modern-oral reach.
  • Continue cost management and shareholder-return programs.

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Earnings History

Estimate Beat Miss Match
MO EPS earnings history estimate and actual scatter chart 9 reported fiscal quarters and 3 future estimate-only quarters. Q1 '24 estimate $1.15 Q1 '24 actual $1.15, match Q2 '24 estimate $1.34 Q2 '24 actual $1.31, miss Q3 '24 estimate $1.35 Q3 '24 actual $1.38, beat Q2 '25 estimate $1.39 Q2 '25 actual $1.44, beat Q3 '25 estimate $1.44 Q3 '25 actual $1.45, match Q4 '25 estimate $1.32 Q4 '25 actual $1.30, miss Q1 '26 estimate $1.25 Q1 '26 actual $1.32, beat Q2 '26 estimate $1.50 Q2 '26 actual $1.48, miss Q3 '26 estimate $1.51 Q4 '26 estimate $1.37 Q1 '27 estimate $1.36
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Analyst Consensus ?

ConsensusBuy26 ratings
Bullish1661.5%
Neutral934.6%
Bearish13.9%

Analyst 52W Price Targets

$67.88Previous close
$45Low
$59.69Average
$79High

Latest persisted target per named analyst; persisted previous close from FN2's market snapshot as of Oct 6, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
Barclays Underweight UnderweightMaintainAug 11, 2026
UBS Buy BuyMaintainJul 7, 2026
Citigroup Neutral NeutralMaintainMay 1, 2026
B of A Securities Buy BuyMaintainApr 10, 2026
Stifel Buy BuyMaintainJan 30, 2026
Morgan Stanley Equal Weight Equal WeightMaintainJul 31, 2025
Deutsche Bank Buy BuyMaintainNov 1, 2024
Jefferies Buy BuyMaintainOct 13, 2023
Cowen & Co. Market Perform Market PerformMaintainJun 27, 2022
Bernstein Market Perform OutperformDowngradeMay 10, 2022
RBC Capital Sector Perform OutperformDowngradeMar 28, 2022
Goldman Sachs Buy NeutralUpgradeMar 22, 2022
Argus Research Hold BuyDowngradeMay 5, 2021
CFRA Hold HoldMaintainApr 30, 2020
Piper Sandler Overweight NeutralUpgradeJan 31, 2020
Citi Buy NeutralUpgradeDec 2, 2019
Piper Jaffray Neutral OverweightDowngradeSep 10, 2019
Bank of America Buy BuyMaintainMar 20, 2019
Argus Buy BuyMaintainOct 29, 2018
Stifel Nicolaus Buy BuyMaintainJul 27, 2018
PiperJaffray Overweight OverweightMaintainFeb 2, 2018
Berenberg Buy HoldUpgradeDec 19, 2017
Edward Jones Buy HoldUpgradeNov 1, 2017
CLSA Outperform OutperformMaintainSep 15, 2016
Nomura Buy NeutralUpgradeJan 16, 2015
Wells Fargo Market Perform OutperformDowngradeMay 19, 2014
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Named analyst price targets

Upside is calculated against the persisted previous close $67.88. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
JefferiesAndrei Andon-Ionita$60$66.95 -11.6%Oct 2, 2026
BarclaysAnalyst unavailable$58$65.54 -14.6%Aug 11, 2026
UBSFaham Baig$79$73.5 +16.4%Jul 7, 2026
BarclaysAnalyst unavailable$64$72.41 -5.7%May 15, 2026
Deutsche BankDamian McNeela$66$73.83 -2.8%May 4, 2026
UBSAnalyst unavailable$76$72.94 +12.0%May 1, 2026
Stifel NicolausAnalyst unavailable$77$72.64 +13.4%May 1, 2026
Morgan StanleyAnalyst unavailable$71$72.64 +4.6%May 1, 2026
Goldman SachsAnalyst unavailable$77$72.64 +13.4%Apr 30, 2026
UBSFaham Baig$74$67.04 +9.0%Mar 9, 2026
BarclaysPallav Mittal$63$67.57 -7.2%Feb 23, 2026
Stifel NicolausAnalyst unavailable$68$59.76 +0.2%Jan 30, 2026
UBSAnalyst unavailable$67$62.92 -1.3%Jan 26, 2026
UBSAnalyst unavailable$63$55.9 -7.2%Jan 9, 2026
JefferiesAndrei Andon-Ionita$47$56.67 -30.8%Nov 4, 2025
UBSFaham Baig$61$57.13 -10.1%Oct 31, 2025
Stifel NicolausMatthew Smith$72$67.68 +6.1%Aug 21, 2025
Deutsche BankDamian McNeela$60$58.79 -11.6%Apr 1, 2025
UBSFaham Baig$46$58.79 -32.2%Apr 1, 2025
BarclaysGaurav Jain$46$54.14 -32.2%Nov 6, 2024
Stifel NicolausMatthew Smith$60$53.87 -11.6%Nov 1, 2024
Bank of America SecuritiesLisa Lewandowski$53$49.86 -21.9%Oct 15, 2024
Bank of America SecuritiesLisa Lewandowski$57$54.07 -16.0%Sep 4, 2024
Stifel NicolausMatthew Smith$54$49.01 -20.4%Aug 1, 2024
Stifel NicolausMatthew Smith$50$46.77 -26.3%Jun 7, 2024
Goldman SachsBonnie Herzog$47$44.28 -30.8%Mar 14, 2024
Morgan StanleyPamela Kaufman$45$42.91 -33.7%Sep 22, 2023
CitigroupAdam Spielman$47$45.94 -30.8%May 4, 2023
Stifel NicolausMatthew Smith$52$46.43 -23.4%Apr 24, 2023
BMO CapitalKenneth Zaslow$46$47.58 -32.2%Feb 17, 2023
CitigroupAnalyst unavailable$49.5$46.44 -27.1%Feb 7, 2023
Goldman SachsBonnie Herzog$59$41.77 -13.1%Jun 30, 2022
BarclaysGaurav Jain$36$43.19 -47.0%Jun 29, 2022
Morgan StanleyPamela Kaufman$43$42.42 -36.7%Jun 24, 2022
Morgan StanleyPamela Kaufman$50$54.01 -26.3%Jun 8, 2022
JefferiesOwen Bennett$58$51.09 -14.6%May 23, 2022
BernsteinCallum Elliott$53$55.26 -21.9%May 10, 2022
Cowen & Co.Vivien Azer$53$54.45 -21.9%Apr 11, 2022
Piper SandlerMichael Lavery$57$43.91 -16.0%Sep 30, 2021
BarclaysGaurav Jain$45$45.21 -33.7%Aug 2, 2021
BernsteinCallum Elliott$59$45.95 -13.1%Jun 1, 2021
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Company context

Snapshot as of publication

Operating across the United States through its subsidiaries, Altria Group, Inc. is a prominent manufacturer and marketer of both combustible and oral tobacco items. Its portfolio features cigarettes, primarily under the iconic Marlboro brand, alongside cigars and pipe tobacco mainly offered as Black & Mild. The enterprise further provides an assortment of moist smokeless tobacco products, including Copenhagen, Skoal, Red Seal, and Husky, in addition to its on! brand of oral nicotine pouches. Altria distributes its merchandise chiefly to wholesale partners, such as independent distributors, and directly to substantial retail organizations, including major chain stores. The corporation, founded in 1822, maintains its principal offices in Richmond, Virginia.

Historical context

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Sources

  1. Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
  2. FN2 earnings calendar · 2026-07-26T00:37:12.209961+00:00
  3. Polygon adjusted daily market bars · 2026-10-06T10:10:45.843340+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-06T10:10:45.840424+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated · As of 2026-10-06. For educational purposes only; not investment advice.