Baidu, Inc. · BIDU · FY2026 Q2 · Calendar Q3 2026

Baidu: AI Cloud Accelerates as Revenue Declines Modestly

Baidu's Q2 analysis supports a differentiated AI-growth thesis: GPU Cloud, Kunlunxin, AI applications, and Apollo Go are expanding, but the evidence is mixed because overall revenue declined modestly and the company is increasing investment. The next test is whether AI growth can offset advertising pressure and infrastructure intensity.

Reported Before market openNASDAQCommunication Services $30.59B market cap
100quality score

Earnings scorecard

Reported versus consensus
Reported EPS $1.06 Consensus $1.51
EPS surprise -29.8% Reported versus consensus
Reported revenue $4.61B Consensus $4.68B
Revenue surprise -1.4% Reported versus consensus

Market reaction

prior-close to event-session close
Stock move -12.7% Event window
SPY move -0.7% Same window
Abnormal move -12.1% Stock minus SPY
Volume 8.1× Versus trailing sessions
Subsequent drift -2.6% Up to 20 sessions
BIDUSPY benchmark

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Transcript intelligence

What changed

Relative to the prior-quarter analysis, GPU Cloud growth accelerated further, AI Cloud remained a core driver, and Apollo Go expanded its international footprint. Baidu also highlighted a Kunlunxin M300s roadmap and Hong Kong listing conversion, while acknowledging advertising pressure, regulatory effects on robotaxi volumes, and higher investment needs.

Guidance delta

No formal guidance was provided. The supplied analysis points to continued AI Cloud growth, increasing infrastructure investment, and further Apollo Go expansion.

Key takeaways

  • AI Cloud Infra remained the central growth engine, with GPU Cloud growth accelerating sharply in the supplied analysis.
  • Management highlighted Kunlunxin chips, AI applications, and Apollo Go's international expansion as strategic priorities.
  • The growth mix is improving, but advertising pressure, competition, regulation, and infrastructure spending remain risks.
  • The Hong Kong listing conversion is intended to broaden the shareholder base and improve liquidity.

Management priorities

  • Scale GPU Cloud and higher-margin AI services.
  • Advance the Kunlunxin chip roadmap and support broader industry adoption.
  • Expand Apollo Go internationally while pursuing improved unit economics.
  • Develop AI applications including Miaoda, digital humans, and enterprise agents.
  • Complete the planned Hong Kong listing-status conversion process.

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Earnings History

Estimate Beat Miss Match
BIDU EPS earnings history estimate and actual scatter chart 9 reported fiscal quarters and 4 future estimate-only quarters. Q4 '23 estimate $2.75 Q4 '23 actual $3.08, beat Q1 '24 estimate $2.30 Q1 '24 actual $2.76, beat Q2 '24 estimate $2.68 Q2 '24 actual $2.89, beat Q2 '25 estimate $1.74 Q2 '25 actual $1.90, beat Q3 '25 estimate $1.20 Q3 '25 actual $1.56, beat Q4 '25 estimate $1.39 Q4 '25 actual $1.52, beat Q1 '26 estimate $1.87 Q1 '26 actual $1.75, miss Q2 '26 estimate $1.51 Q2 '26 actual $1.06, miss Q3 '26 estimate $8.25 Q4 '26 estimate $10.06 Q1 '27 estimate $10.79 Q2 '27 estimate $12.00
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Analyst Consensus ?

ConsensusBuy51 ratings
Bullish3976.5%
Neutral1121.6%
Bearish11.9%

1 unmapped firm rating excluded from the percentages.

Analyst 52W Price Targets

$91.12Current
$80Low
$170.22Average
$350High

Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Sep 21, 2026. Not an FN2 forecast.

Firm-level rating actions

FMP grade actions identify the grading firm, not a named analyst.

FirmRatingPrior ratingActionDate
Susquehanna Neutral NeutralMaintainAug 28, 2026
Morgan Stanley Underweight Equal WeightDowngradeAug 19, 2026
Benchmark Buy BuyMaintainAug 19, 2026
Barclays Equal Weight Equal WeightMaintainAug 19, 2026
JP Morgan Overweight OverweightMaintainJul 17, 2026
B of A Securities Buy BuyMaintainJul 14, 2026
Freedom Capital Markets Buy BuyMaintainJan 7, 2026
Freedom Broker Buy BuyMaintainJan 7, 2026
Jefferies Buy BuyMaintainJan 2, 2026
Goldman Sachs Buy BuyMaintainNov 19, 2025
Macquarie Outperform NeutralUpgradeOct 10, 2025
DBS Bank Buy HoldUpgradeSep 25, 2025
Arete Research Buy SellUpgradeSep 16, 2025
Citigroup Buy BuyMaintainJul 17, 2025
Mizuho Outperform OutperformMaintainFeb 19, 2025
HSBC Hold BuyDowngradeSep 24, 2024
Loop Capital Buy BuyMaintainAug 26, 2024
Bernstein Outperform OutperformMaintainAug 13, 2024
Nomura Instinet Buy NeutralUpgradeNov 22, 2023
OTR Global Mixed PositiveDowngradeJul 27, 2023
UBS Buy BuyMaintainApr 21, 2023
China Renaissance Buy BuyMaintainMar 2, 2022
Oppenheimer Outperform OutperformMaintainAug 13, 2021
Keybanc Overweight OverweightMaintainAug 13, 2021
CLSA Buy BuyMaintainMay 19, 2021
Nomura Neutral NeutralMaintainMay 20, 2020
Deutsche Bank Hold HoldMaintainMar 11, 2020
Daiwa Capital Outperform HoldUpgradeNov 8, 2019
CCB International Outperform NeutralUpgradeNov 8, 2019
Credit Suisse Outperform NeutralUpgradeJul 9, 2018
Wells Fargo Outperform OutperformMaintainSep 27, 2017
Stifel Nicolaus Buy HoldUpgradeJan 10, 2017
Stifel Buy HoldUpgradeJan 10, 2017
Evercore ISI Group Hold HoldMaintainDec 20, 2016
Brean Capital Buy HoldUpgradeApr 29, 2016
PiperJaffray Overweight OverweightMaintainOct 30, 2015
Piper Sandler Overweight OverweightMaintainOct 30, 2015
Summit Research Partners Hold BuyDowngradeSep 30, 2015
Summit Insights Group Hold BuyDowngradeSep 30, 2015
Pacific Crest Sector Weight OverweightDowngradeJul 28, 2015
Bank of America Buy BuyMaintainJul 15, 2015
TH Capital Buy HoldUpgradeMay 4, 2015
T.H. Capital Buy HoldUpgradeMay 4, 2015
CICC Hold BuyDowngradeMay 1, 2015
Exane BNP Paribas Buy ReduceUpgradeJul 27, 2014
Maxim Group Buy HoldUpgradeJan 10, 2014
86 Research Buy HoldUpgradeApr 10, 2013
Raymond James Market Perform OutperformDowngradeFeb 5, 2013
JG Capital Overweight OverweightMaintainDec 6, 2012
Mirae Asset Buy BuyMaintainJul 18, 2012
CIMB Outperform OutperformMaintainJul 6, 2012
China International Capital Buy BuyMaintainApr 26, 2012
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Named analyst price targets

Upside is calculated against the persisted current price $91.12. FMP does not supply a rating on these named-analyst rows.

FirmAnalyst52W targetPrice when postedUpsideDate
Arete ResearchAnalyst unavailable$108$99.47 +18.5%Sep 7, 2026
BarclaysAnalyst unavailable$96$90.87 +5.4%Aug 19, 2026
Morgan StanleyAnalyst unavailable$80$90.87 -12.2%Aug 19, 2026
BarclaysJiong Shao$124$113.39 +36.1%Jul 13, 2026
SusquehannaAnalyst unavailable$140$137.68 +53.6%May 20, 2026
MacquarieAnalyst unavailable$158$118.23 +73.4%Apr 14, 2026
BarclaysJiong Shao$128$118.95 +40.5%Mar 5, 2026
MacquarieEllie Jiang$177$125.15 +94.2%Feb 26, 2026
US Tiger SecuritiesBo Pei$150$137.86 +64.6%Feb 4, 2026
BarclaysJiong Shao$147$161.44 +61.3%Jan 26, 2026
Morgan StanleyGary Yu$150$151.37 +64.6%Jan 20, 2026
UBSAnalyst unavailable$215$152.3 +136.0%Jan 12, 2026
JefferiesThomas Chong$181$130.66 +98.6%Jan 2, 2026
SusquehannaShyam Patel$110$110.95 +20.7%Nov 24, 2025
UBSAnalyst unavailable$188$110.95 +106.3%Nov 24, 2025
NomuraAnalyst unavailable$140$115.49 +53.6%Nov 19, 2025
Goldman SachsLincoln Kong$155$115.49 +70.1%Nov 19, 2025
Deutsche BankAnalyst unavailable$160$127.04 +75.6%Nov 6, 2025
DaiwaJohn Choi$160$120.62 +75.6%Oct 14, 2025
MacquarieAnalyst unavailable$176$132.4 +93.2%Oct 10, 2025
SusquehannaAnalyst unavailable$95$96.29 +4.3%Sep 2, 2025
BarclaysJiong Shao$84$84.07 -7.8%May 22, 2025
US Tiger SecuritiesBo Pei$120$81.63 +31.7%Nov 21, 2024
CLSAElinor Leung$120$91.7 +31.7%Nov 8, 2024
JefferiesThomas Chong$134$91.3 +47.1%Oct 21, 2024
HSBCCharlene Liu$100$88.28 +9.7%Sep 24, 2024
SusquehannaShyam Patil$105$82.78 +15.2%Sep 5, 2024
Goldman SachsLincoln Kong$129$86.33 +41.6%Aug 26, 2024
Loop Capital MarketsRob Sanderson$115$87.22 +26.2%Aug 26, 2024
BernsteinBoris Van$97$85.79 +6.5%Aug 23, 2024
BarclaysJiong Shao$115$85.79 +26.2%Aug 23, 2024
JefferiesThomas Chong$139$86.06 +52.5%Aug 22, 2024
BernsteinBoris Van$130$85.23 +42.7%Aug 13, 2024
Loop Capital MarketsRob Sanderson$130$88.81 +42.7%Jun 21, 2024
SusquehannaShyam Patel$135$100.58 +48.2%May 24, 2024
BarclaysJiong Shao$133$110.94 +46.0%May 17, 2024
Raymond JamesJames Lee$130$110.97 +42.7%May 17, 2024
UBSWei Xiong$165$112.59 +81.1%May 17, 2024
Morgan StanleyGary Yu$125$112.59 +37.2%May 17, 2024
CFRAAngelo Zino$120$112.59 +31.7%May 16, 2024
US Tiger SecuritiesBo Pei$155$101.61 +70.1%Apr 11, 2024
Morgan StanleyGary Yu$140$103.68 +53.6%Apr 8, 2024
JefferiesThomas Chong$179$104.27 +96.4%Apr 8, 2024
Goldman SachsLincoln Kong$174$118.03 +91.0%Nov 29, 2023
CitigroupAlicia Yap$182$132.41 +99.7%Aug 23, 2023
Mizuho SecuritiesJames Lee$170$129.46 +86.6%May 17, 2023
Mizuho SecuritiesJames Lee$190$136.69 +108.5%Apr 11, 2023
Goldman SachsAnalyst unavailable$186$133.66 +104.1%Jan 9, 2023
CitigroupAlicia Yap$166$94.64 +82.2%Nov 29, 2022
Goldman SachsAnalyst unavailable$176$97.18 +93.2%Nov 23, 2022
UBSAnalyst unavailable$175$95.08 +92.1%Nov 23, 2022
SusquehannaAnalyst unavailable$195$138.53 +114.0%Sep 12, 2022
Mizuho SecuritiesJames Lee$275$144.79 +201.8%Aug 31, 2022
CitigroupAnalyst unavailable$204$145.41 +123.9%Aug 31, 2022
Mizuho SecuritiesJames Lee$285$148.73 +212.8%Jun 30, 2022
HSBCCharlene Liu$186$131.88 +104.1%Jun 14, 2022
CitigroupAnalyst unavailable$223$136.19 +144.7%May 27, 2022
JefferiesThomas Chong$270$133.05 +196.3%Apr 11, 2022
CitigroupAlicia Yap$254$160.57 +178.8%Mar 2, 2022
China Renaissance Securities (US) Inc.Ella Ji$228$160.57 +150.2%Mar 2, 2022
UBSJerry Liu$230$159.36 +152.4%Jan 12, 2022
Benchmark Co.Fawne Jiang$330$154.36 +262.2%Nov 18, 2021
CLSAElinor Leung$285$154.36 +212.8%Nov 18, 2021
BarclaysJiong Shao$243$162.27 +166.7%Nov 2, 2021
Loop Capital MarketsRob Sanderson$240$163.26 +163.4%Sep 13, 2021
OppenheimerJason Helfstein$320$152.45 +251.2%Aug 13, 2021
D.A. DavidsonHans Chung$270$152.45 +196.3%Aug 13, 2021
NomuraJialong Shi$187$159.63 +105.2%Aug 12, 2021
Credit SuisseKenneth Fong$350$193.31 +284.1%May 20, 2021
MacquarieHan Joon Kim$215$189.16 +136.0%May 19, 2021
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Company context

Snapshot as of publication

Baidu, Inc. is a prominent Chinese technology company that offers various internet-based services, primarily focusing on digital marketing and cloud computing, all delivered through its extensive online platform within the People's Republic of China. The company's operations are segmented into two main divisions: Baidu Core and iQIYI. The Baidu Core segment encompasses a wide array of services, including online marketing derived from search queries and user feeds, comprehensive cloud solutions, and innovative products and services developed from its artificial intelligence initiatives. This segment also operates Haokan, a popular short-video platform featuring both user-generated and professionally produced content. Conversely, the iQIYI segment is dedicated to its online entertainment video platform, which provides a diverse selection of media content, including original productions, professionally created shows, and material acquired from partners. Baidu was founded in the year 2000 and maintains its corporate headquarters in Beijing, China.

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Sources

  1. Earnings call transcript and parsed analysis · 2026-08-18T19:15:26.530242+00:00
  2. FN2 earnings calendar · 2026-09-21T01:23:13.071796+00:00
  3. Polygon adjusted daily market bars · 2026-09-21T13:40:50.168925+00:00
  4. Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-09-21T13:40:50.165584+00:00

Methodology

Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.

Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.

Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.

By FN2 Research · Updated . For educational purposes only; not investment advice.