Affirm Holdings, Inc. · AFRM · FY2025 Q1 · Calendar Q4 2024
Affirm reports strong Q1 as margins, promotions and UK expansion take focus
The supplied analysis supports a constructive but conditional view: growth and resilient demand may support Affirm if pricing, promotions, merchant expansion and new products translate into durable margins without weakening credit performance. Funding access is supportive, but the thesis depends on execution in the UK and on disciplined underwriting.
Earnings scorecard
Reported versus consensusMarket reaction
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Transcript intelligence
What changed
Relative to the prior quarter, the focus shifted from planned Apple Pay, B2B and wallet initiatives toward realized margin expansion, holiday 0% promotions, Visa Flexible Credentials, a UK longer-term-installment launch and continued ABS and forward-flow execution.
Guidance delta
Maintained; management reiterated 3%-4% RLTC margin targets for the year and projected a 21%-23% Q2 operating income margin.
Key takeaways
- Management described Q1 as a strong quarter with revenue growth, improving unit economics and margin expansion.
- Pricing initiatives, interest income and merchant-fee improvements were identified as current growth and profitability drivers.
- Holiday 0% promotions and the UK rollout of longer-term installment products are key execution areas.
- ABS and forward-flow markets were described as supportive of funding flexibility.
- The main debate is whether growth can continue without weakening underwriting or credit outcomes.
Management priorities
- Drive holiday adoption through 0% promotions and merchant initiatives.
- Scale longer-term installment products in the UK and other markets.
- Expand ABS and forward-flow funding channels while investing in merchant partnerships and product innovation.
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Analyst 52W Price Targets
Latest persisted target per named analyst; persisted current price from FN2's market snapshot as of Oct 17, 2026. Not an FN2 forecast.
Firm-level rating actions
FMP grade actions identify the grading firm, not a named analyst.
| Firm | Rating | Prior rating | Action | Date |
|---|---|---|---|---|
| Goldman Sachs | Buy | Buy | Maintain | Oct 13, 2026 |
| TD Cowen | Buy | Buy | Maintain | Oct 6, 2026 |
| Freedom Capital Markets | Buy | Buy | Maintain | Oct 1, 2026 |
| Citizens | Market Outperform | Market Outperform | Maintain | Sep 16, 2026 |
| Wolfe Research | Outperform | Peer Perform | Upgrade | Sep 14, 2026 |
| Truist Securities | Buy | Buy | Maintain | Sep 3, 2026 |
| Cantor Fitzgerald | Overweight | Overweight | Maintain | Aug 31, 2026 |
| Bernstein | Outperform | Outperform | Maintain | Aug 31, 2026 |
| UBS | Neutral | Neutral | Maintain | Aug 28, 2026 |
| Susquehanna | Positive | Positive | Maintain | Aug 28, 2026 |
| RBC Capital | Sector Perform | Sector Perform | Maintain | Aug 28, 2026 |
| Piper Sandler | Overweight | Overweight | Maintain | Aug 28, 2026 |
| Oppenheimer | Outperform | Outperform | Maintain | Aug 28, 2026 |
| Needham | Buy | Buy | Maintain | Aug 28, 2026 |
| Morgan Stanley | Equal Weight | Equal Weight | Maintain | Aug 28, 2026 |
| JP Morgan | Overweight | Overweight | Maintain | Aug 28, 2026 |
| BMO Capital | Outperform | Outperform | Maintain | Aug 28, 2026 |
| Barclays | Overweight | Overweight | Maintain | Aug 28, 2026 |
| B of A Securities | Buy | Buy | Maintain | Aug 28, 2026 |
| Baird | Neutral | Neutral | Maintain | Jul 14, 2026 |
| Wells Fargo | Overweight | Overweight | Maintain | Jul 8, 2026 |
| Citigroup | Buy | Buy | Maintain | Jul 1, 2026 |
| Deutsche Bank | Buy | Buy | Maintain | Jun 25, 2026 |
| Mizuho | Outperform | Outperform | Maintain | May 14, 2026 |
| Stephens & Co. | Equal Weight | Equal Weight | Maintain | May 8, 2026 |
| Evercore ISI Group | Outperform | Outperform | Maintain | Apr 21, 2026 |
| Rothschild & Co | Buy | Neutral | Upgrade | Oct 6, 2025 |
| JMP Securities | Market Outperform | Market Outperform | Maintain | Aug 29, 2025 |
| Jefferies | Buy | Buy | Maintain | Aug 26, 2025 |
| BTIG | Neutral | Buy | Downgrade | Jul 14, 2025 |
| Compass Point | Buy | Neutral | Upgrade | Mar 19, 2025 |
| Wedbush | Neutral | Underperform | Upgrade | Oct 14, 2024 |
| Credit Suisse | Neutral | Neutral | Maintain | Jul 5, 2023 |
| DA Davidson | Buy | Buy | Maintain | Feb 9, 2023 |
| SMBC Nikko | Outperform | Outperform | Maintain | Aug 26, 2022 |
| MoffettNathanson | Neutral | Neutral | Maintain | Apr 5, 2022 |
| Loop Capital | Hold | Hold | Maintain | Jan 20, 2022 |
| Seaport Global | Buy | Neutral | Upgrade | Apr 16, 2021 |
Named analyst price targets
Upside is calculated against the persisted current price $74.01. FMP does not supply a rating on these named-analyst rows.
| Firm | Analyst | 52W target | Price when posted | Upside | Date |
|---|---|---|---|---|---|
| Goldman Sachs | Analyst unavailable | $103 | $78.63 | +39.2% | Oct 13, 2026 |
| Needham | Analyst unavailable | $85 | $72.09 | +14.8% | Sep 16, 2026 |
| Wolfe Research | Analyst unavailable | $90 | $71.44 | +21.6% | Sep 14, 2026 |
| Loop Capital Markets | Reginald Smith | $105 | $72.08 | +41.9% | Sep 8, 2026 |
| Scotiabank | Analyst unavailable | $95 | $69.94 | +28.4% | Sep 2, 2026 |
| Cantor Fitzgerald | Ramsey El-Assal | $97 | $74.53 | +31.1% | Aug 31, 2026 |
| Goldman Sachs | Analyst unavailable | $115 | $72.77 | +55.4% | Aug 31, 2026 |
| Bernstein | Analyst unavailable | $110 | $77.76 | +48.6% | Aug 31, 2026 |
| Cantor Fitzgerald | Ramsey El-Assal | $88 | $83.32 | +18.9% | Aug 28, 2026 |
| Susquehanna | Analyst unavailable | $110 | $84.86 | +48.6% | Aug 28, 2026 |
| BMO Capital | Analyst unavailable | $101 | $85.3 | +36.5% | Aug 28, 2026 |
| Oppenheimer | Analyst unavailable | $104 | $77.49 | +40.5% | Aug 28, 2026 |
| RBC Capital | Daniel Perlin | $96 | $83.24 | +29.7% | Aug 28, 2026 |
| Piper Sandler | Analyst unavailable | $115 | $77.49 | +55.4% | Aug 28, 2026 |
| UBS | Tim Chiodo | $90 | $77.49 | +21.6% | Aug 28, 2026 |
| Morgan Stanley | Analyst unavailable | $82 | $77.49 | +10.8% | Aug 28, 2026 |
| Oppenheimer | Rayna Kumar | $100 | $77.03 | +35.1% | Aug 24, 2026 |
| BMO Capital | Analyst unavailable | $86 | $76.7 | +16.2% | Aug 12, 2026 |
| Truist Financial | Matthew Coad | $83 | $71.21 | +12.1% | Jul 24, 2026 |
| Bernstein | Harshita Rawat | $100 | $74.72 | +35.1% | Jul 21, 2026 |
| Compass Point | Analyst unavailable | $100 | $79.84 | +35.1% | Jul 17, 2026 |
| Robert W. Baird | Analyst unavailable | $82 | $81.93 | +10.8% | Jul 14, 2026 |
| Goldman Sachs | Will Nance | $106 | $81.28 | +43.2% | Jul 9, 2026 |
| Barclays | Analyst unavailable | $97 | $83.62 | +31.1% | Jul 8, 2026 |
| Piper Sandler | Bill Carcache | $103 | $81.79 | +39.2% | Jun 29, 2026 |
| Susquehanna | Analyst unavailable | $105 | $77.66 | +41.9% | Jun 25, 2026 |
| Morgan Stanley | James Faucette | $79 | $64.01 | +6.7% | May 10, 2026 |
| Oppenheimer | Analyst unavailable | $87 | $65.87 | +17.6% | May 8, 2026 |
| Robert W. Baird | David Koning | $70 | $66.2 | -5.4% | May 8, 2026 |
| Stephens | Analyst unavailable | $75 | $67.93 | +1.3% | May 8, 2026 |
| Truist Financial | Analyst unavailable | $75 | $62.84 | +1.3% | Apr 24, 2026 |
| BMO Capital | Andrew Bauch | $75 | $64.6 | +1.3% | Apr 21, 2026 |
| Truist Financial | Analyst unavailable | $71 | $51.69 | -4.1% | Feb 20, 2026 |
| Robert W. Baird | David Koning | $55 | $51.82 | -25.7% | Feb 19, 2026 |
| Compass Point | Giuliano Bologna | $68 | $52.06 | -8.1% | Feb 18, 2026 |
| Mizuho Securities | Dan Dolev | $95 | $57.03 | +28.4% | Feb 9, 2026 |
| RBC Capital | Daniel Perlin | $77 | $56.99 | +4.0% | Feb 6, 2026 |
| Oppenheimer | Analyst unavailable | $83 | $56.68 | +12.1% | Feb 6, 2026 |
| Susquehanna | James Friedman | $100 | $59.42 | +35.1% | Feb 6, 2026 |
| Goldman Sachs | Analyst unavailable | $83 | $59.42 | +12.1% | Feb 6, 2026 |
| UBS | Analyst unavailable | $78 | $59.42 | +5.4% | Feb 6, 2026 |
| Morgan Stanley | James Faucette | $76 | $61.99 | +2.7% | Feb 3, 2026 |
| Needham | Analyst unavailable | $100 | $68.71 | +35.1% | Jan 27, 2026 |
| Cantor Fitzgerald | Ramsey El-Assal | $85 | $68.71 | +14.8% | Jan 26, 2026 |
| Truist Financial | Matthew Coad | $85 | $65.69 | +14.8% | Nov 19, 2025 |
| Wells Fargo | Analyst unavailable | $89 | $74.49 | +20.3% | Oct 21, 2025 |
| Redburn Partners | Analyst unavailable | $101 | $74.83 | +36.5% | Oct 6, 2025 |
| Mizuho Securities | Dan Dolev | $108 | $82.22 | +45.9% | Sep 2, 2025 |
| Morgan Stanley | Analyst unavailable | $90 | $79.99 | +21.6% | Aug 29, 2025 |
| JMP Securities | David Scharf | $105 | $90.32 | +41.9% | Aug 29, 2025 |
| Morgan Stanley | Analyst unavailable | $70 | $78.63 | -5.4% | Aug 26, 2025 |
| Jefferies | John Hecht | $95 | $78.36 | +28.4% | Aug 26, 2025 |
| Oppenheimer | Rayna Kumar | $80 | $68.9 | +8.1% | Jul 21, 2025 |
| Truist Financial | Matthew Coad | $58 | $52.9 | -21.6% | Jun 2, 2025 |
| BMO Capital | Analyst unavailable | $69 | $47.95 | -6.8% | Mar 20, 2025 |
| RBC Capital | Daniel Perlin | $67 | $61.29 | -9.5% | Jan 8, 2025 |
| Jefferies | John Hecht | $82 | $66.32 | +10.8% | Dec 19, 2024 |
| Deutsche Bank | Bryan Keane | $75 | $66.32 | +1.3% | Dec 16, 2024 |
| BTIG | Vincent Caintic | $81 | $70.75 | +9.4% | Dec 5, 2024 |
| Deutsche Bank | Bryan Keane | $35 | $42.12 | -52.7% | Oct 29, 2024 |
| Wedbush | David Chiaverini | $45 | $49.26 | -39.2% | Oct 14, 2024 |
| Wells Fargo | Andrew Bauch | $52 | $42.01 | -29.7% | Oct 11, 2024 |
| Morgan Stanley | James Faucette | $37 | $43.25 | -50.0% | Oct 9, 2024 |
| BTIG | Vincent Caintic | $68 | $38.6 | -8.1% | Oct 8, 2024 |
| Barclays | Ramsey El-Assal | $54 | $44.67 | -27.0% | Sep 23, 2024 |
| Bank of America Securities | Jason Kupferberg | $42 | $31.58 | -43.3% | Aug 29, 2024 |
| Morgan Stanley | James Faucette | $20 | $31.88 | -73.0% | Aug 26, 2024 |
| Bank of America Securities | Jason Kupferberg | $36 | $26.84 | -51.4% | Jul 30, 2024 |
| CFRA | Caydee Blankenship | $24 | $33.8 | -67.6% | Jun 12, 2024 |
| RBC Capital | Daniel Perlin | $43 | $29.68 | -41.9% | May 24, 2024 |
| BMO Capital | James Fotheringham | $46 | $33.22 | -37.8% | May 10, 2024 |
| Barclays | Ramsey El-Assal | $41 | $31.06 | -44.6% | Apr 16, 2024 |
| Wells Fargo | Andrew Bauch | $40 | $37.51 | -46.0% | Mar 21, 2024 |
| Mizuho Securities | Dan Dolev | $65 | $42.55 | -12.2% | Feb 9, 2024 |
| Mizuho Securities | Dan Dolev | $24 | $24.92 | -67.6% | Nov 9, 2023 |
| Mizuho Securities | Dan Dolev | $20 | $16.21 | -73.0% | Jul 11, 2023 |
| RBC Capital | Daniel Perlin | $17 | $12.41 | -77.0% | May 10, 2023 |
| Piper Sandler | Kevin Barker | $16 | $11.3 | -78.4% | Dec 15, 2022 |
| Mizuho Securities | Dan Dolev | $42 | $23.99 | -43.3% | Sep 16, 2022 |
| Morgan Stanley | Analyst unavailable | $53 | $22.08 | -28.4% | Sep 7, 2022 |
| Stephens | Vincent Caintic | $18 | $24.4 | -75.7% | Aug 26, 2022 |
| Truist Financial | Analyst unavailable | $45 | $24.57 | -39.2% | Aug 26, 2022 |
| SMBC Nikko | Analyst unavailable | $40 | $31.23 | -46.0% | Aug 26, 2022 |
| Goldman Sachs | Analyst unavailable | $25 | $31.23 | -66.2% | Aug 26, 2022 |
| Goldman Sachs | Michael Ng | $22 | $23.34 | -70.3% | Jul 10, 2022 |
| Piper Sandler | Kevin Barker | $28 | $23.34 | -62.2% | Jul 9, 2022 |
| Wedbush | David Chiaverini | $15 | $23.33 | -79.7% | Jun 8, 2022 |
| Mizuho Securities | Dan Dolev | $50 | $25.24 | -32.4% | May 18, 2022 |
| RBC Capital | Daniel Perlin | $48 | $23.32 | -35.1% | May 16, 2022 |
| Piper Sandler | Analyst unavailable | $32 | $22.23 | -56.8% | May 13, 2022 |
| Morgan Stanley | James Faucette | $80 | $46.61 | +8.1% | Apr 3, 2022 |
| Mizuho Securities | Dan Dolev | $79 | $36.75 | +6.7% | Mar 17, 2022 |
| Credit Suisse | Timothy Chiodo | $85 | $44.8 | +14.8% | Feb 15, 2022 |
| Jefferies | John Hecht | $45 | $58.68 | -39.2% | Feb 10, 2022 |
| Bank of America Securities | Jason Kupferberg | $125 | $60.89 | +68.9% | Feb 2, 2022 |
| D.A. Davidson | Chris Brendler | $75 | $59.71 | +1.3% | Jan 28, 2022 |
| Mizuho Securities | Dan Dolev | $100 | $54.52 | +35.1% | Jan 25, 2022 |
| Barclays | Ramsey El-Assal | $105 | $57.63 | +41.9% | Jan 22, 2022 |
| Deutsche Bank | Bryan Keane | $70 | $64.3 | -5.4% | Jan 19, 2022 |
| Loop Capital Markets | Hal Goetsch | $72 | $64.3 | -2.7% | Jan 19, 2022 |
| Goldman Sachs | Matthew O'Neill | $93 | $57 | +25.7% | May 10, 2021 |
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Start freeCompany context
Snapshot as of publicationAffirm Holdings, Inc. provides a digital and mobile-first commerce platform that operates across the United States and Canada. This platform offers consumers a point-of-sale financing solution, delivers various tools for merchants, and includes a dedicated mobile application for users. Leveraging its payment network and partnerships with originating banks, the company enables customers to spread the cost of their purchases over time, with payment terms ranging from a single month up to forty-eight months. By June 30, 2021, approximately 29,000 merchants had integrated Affirm's services, representing a diverse array of businesses from small enterprises and large corporations to direct-to-consumer brands and traditional physical stores. These businesses span numerous industries, including sporting goods, home furnishings, travel, apparel, accessories, consumer electronics, and jewelry. Affirm was founded in 2012 and is based in San Francisco, California.
Historical context
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Sources
- Earnings call transcript and parsed analysis · 2026-05-11T10:29:34.698584+00:00
- FN2 earnings calendar · 2024-11-10T18:38:36.707185+00:00
- Polygon adjusted daily market bars · 2026-10-17T18:30:43.333861+00:00
- Financial Modeling Prep analyst price-target consensus and quote snapshot · 2026-10-17T18:30:43.331060+00:00
Methodology
Reported and consensus figures come from FN2's earnings event records. Market reaction and volume are calculated from daily adjusted bars around the event; abnormal move subtracts the SPY move over the same window.
Analyst target low, average, and high values are derived at request time from each named analyst's latest persisted FMP target. The current-price marker comes from FN2's persisted market snapshot. They are sell-side estimates, not an FN2 valuation or recommendation.
Transcript intelligence is a structured synthesis of the current and prior earnings-call analyses. Missing values stay missing and are never estimated.
By FN2 Research · Updated · As of 2026-10-17. For educational purposes only; not investment advice.